Learn 8 ways marketers and entrepreneurs are leveraging media monitoring and social listening to benefit their businesses from General Assembly, Light in the Box, CMX Summit, Mailjet, Groove, Instapage, and Marketing Land.

1. 8 Ways Experienced Marketers &
Entrepreneurs Leverage
Social Listening

2. For Building Relationships & Gathering Insights
General Assembly had trouble keeping track of
what people were saying about their events.
Now they rely heavily on media monitoring and
social listening to:
• Gather insight on what resonates (and
doesn’t) with their community
• Keep tabs on the @ga conversation
• Find new friends
“Social listening and the tools
necessary to be in tune with our
community are essential for our
business.”
Erin H. May
(@erinhmay)
Tweet

3. For Catching & Fixing Bugs
If a customer tweets about a bad
experience, Groove doesn’t treat it as a
defensive PR issue.
Alex Turnbull
(@alexmturnbull)
Instead, they treat it as a support
interaction, and figure out how to solve
their problems and turn them into loyal
customers again. “Social media and social listening
is a huge part of our support
workflow at Groove.”
Tweet

4. For Building Brand Awareness
Social listening is an extremely
important aspect of brand building
strategy at Instapage.
They use Mention daily to discover
people talking about both their
product and the competitions’ on
blogs, forums, videos, and social
networks. “Media monitoring creates new
conversations within our market
that we would otherwise never
have!”
Tyson Quick
(@TysonQuick)
Tweet

5. For Content Creation
Kapost uses monitoring tools to track
trends in what gets shared, and uses
that data to educate what content
should be created more/less often.
They created the Content Marketing
Academy LinkedIn Group not to
champion their software and blog
posts, but to have a place where they
can regularly interact with their
community and learn what type of
content they crave.
“For Kapost, social listening
leads directly to content
creation.”
Andrew J. Coate
(@andrewjcoate)
Tweet

6. For In Real Life Events
CMX Summit uses media monitoring & social
listening to build relationships and improve the
experience for attendees.
At every CMX event, they have a team
listening to any mention of CMX on Twitter,
Facebook or on blogs/media.
They’re looking for:
• Great content to share from the community
• Opportunities to help people in little or big
ways
• Any complaints they can address right
away.
David Spinks
(@DavidSpinks)
“We create an engaging
experience for our attendees by
encouraging them to share what
they learn at @CMXSummit.”
Tweet

7. For Identifying Influencers & Brand Ambassadors
Marketing Land & Search Engine Land use
Mention to identify who is sharing their
content when they see a social spike in
traffic.
They have discovered a lot of Facebook
mentions they haven’t seen in the past.
They use this info to highlight influencers
without a lot of digging into profiles.
Monica Wright
(@monicawright)

8. For “Field Research” & Tracking Customer Needs
Mailjet uses Mention to take a see
how customers are using their
product and which features to
prioritize.
They join relevant conversations
even if customers forgot to tag
them.
Media monitoring is an active
approach and a win-win situation
for Mailjet and their customers, not
that they’re able to answer more of
their needs.
Denise Chan
(@denisechan26)
“Mention allows us to see the
bigger picture; how customers are
using our product and features.”
Tweet

9. For Customer Service & Support
LightInTheBox knows that a big %
of today´s customers turn to
Facebook & Twitter for customer
service.
They use social and web listening
to keep track of customer
feedback, complaints & problems in
real time.
They use Mention to help
customers in several languages.
“We use social & web listening to
keep track of customer feedback,
complaints & problems in real
time.”
Miguel Madiera
Tweet

10. 8 Ways to Leverage Social Listening
1.Building Relationships & Gathering Insights
2.Catching & Fixing Bugs
3.Building Brand Awareness
4.Content Creation
5.In Real Life Events
6.Identifying Influencers & Brand Ambassadors
7.Field Research & Tracking Customer Needs
8.Customer Service & Support

11. Learn more about how these entrepreneurs & marketers are using
media monitoring at:
http://blog.mention.com/leverage-social-listening/