LinkedIn Profile Basics

1. LinkedIn for Success
Brenda Meller
andTracy A. Morgan

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• Professional networking site:
• Launched in 2003 (Me: 2006)
• 347 million, 200 countries*
• 40% check in daily**
• Every Fortune 500 company*
• Per CEO: average of 930 connections**
• “Connections”
What is ?
*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

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Source: http://expandedramblings.com/index.php/linkedin-job-statistics/

4. LINKEDIN BASICS
• URL, Headline, Pictures
• Using Relevant Sections
• Advanced SearchTools
• Finding/ManagingConnections
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PROFILE BASICS

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RELEVANT SECTIONS

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9. ADVANCED SEARCHTOOLS
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MANAGING CONNECTIONS

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FINDINGALUMNI

13. LinkedIn for Success
• Personalizing Invites
• College and Company Pages/Groups
• LinkedIn for Students App
• Status Updates
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INVITATIONS:A BETTERWAY
1. In search box,
type in name.

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16. ALWAYS PERSONALIZE
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTE
BONUS: Be helpful.
Create social media karma.

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ON MOBILE
• Click to view profile
• Click on three dots

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ON MOBILE
• Personalize your invitation

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SHOULDYOUACCEPT?
• Go to your invitations by clicking on
• Mouse over and then click on “See all”

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SHOULDYOUACCEPT?
• Hover over “Accept” and click arrow to reply without accepting
• Reply with Hi (firstname),Thanks for the invite. Have we met?

21. WHERETO NETWORK
• Company Page
• Groups
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22. YES,THERE IS AN APP:
LINKEDIN FOR STUDENTS
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23. UPDATEYOUR STATUSWEEKLY
Your status
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1. Update your
status TODAY.
2. Update your
status once
per week.

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Suggested Status
Update
BONUS
Conferences, workshops,
etc. attended
ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
BONUS: LinkedIn Tips ADD: the text “please click to share”

25. Questions?