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How to use LinkedIn
Everything you have to know for a excellent B2B communication
1
Agenda Introduction
Pimp up your
profile
Show your skills
Social Media Rules
Post like a hero
2
Increase your connections
3
Worldwide 347 millions LinkedIn user
4
LinkedIn for Business and Professionals
source: http://tinyurl.com/kys3da3
Membercount
inmillions
0
100
200
300
400
2009...
5
Overview about hard facts
1
3
2
Best day and time to post on LinkedIn

for engagement.
Tuestday, 10-11am ET
Amount of po...
User Technographics - description
Connect in social networks like
MySpace and Facebook
Joiners
Organize content for
themse...
7
Social Technographics in general
8%
24%
25%
37%
Inactives
Creators
Collectors
Critics
75%
76%
Joiners
Spectators
User-Technographics, USAversus Germany
8
%ofLinkedInuser
0
20
40
60
80
Inactives Spectators Joiners Collector Critics Crea...
9
Conclusion
Quite different positioning in the social media marketing
US target group: Offer content do collect and provi...
10
Pimp up your profile
11
Use a professional picture
How?
Click on 

-> Profile 

-> Edit profile

-> Change picture
12
Use a background image for more personality
How?
Click on 

-> Profile 

-> Edit profile

-> Add a background image
(JP...
13
Use a URL naming for your profile
How?
Click on 

-> Profile 

-> Edit profile

-> Edit URL
14
Use a profile badge for website or email signature
How?
Click here and choose the one you
prefer
https://www.linkedin.c...
15
Fill in your links on your profile
How?
Click on 

-> Profile

-> Edit profile

-> Contact info
16
Use Branded. me for a personal website
17
Set up your profile in several languages
How?
Click on 

-> Profile

-> Edit profile

-> Create profile in another lang...
18
Complete your summary
How?

Click on 

-> Profile

-> Edit profile

-> Scroll down
-> Add the section „Summary“
19
Complete additional info
How?
Click on 

-> Profile

-> Edit profile

-> Scroll down
-> Add the section
„Additional Inf...
20
Complete publications if needed
How?

Click on 

-> Profile

-> Edit profile

-> Scroll down
-> Add the section
„public...
21
Publish your blog article on LinkedIn
How?

Click on 

-> Profile

-> Your updates

-> Published
-> Publish a post
22
Show your skills
23
…what you´re standing for
Click on

-> Profile

-> Edit profile

-> Scroll down

-> Skills & Endorsements
24
Post like a Hero
25
Social Media Rules of Thirds
⅓ of your social content
promotes your business,
converts readers, and
generates profit.
⅓...
26
Ways to launch your update
01
02
03
04
Status
Link
Photo
Video
27
Keep your title under 70 characters
28
Keep link descriptions under 250 characters
29
@mentions in your status updates
30
Share your update automatically on Twitter
31
Conect your LinkedIn with you Twitter account
Click on

-> Account & Settings

-> Privacy Settings

-> Manage your Twit...
32
Be members in group you fit
Click on

-> Search for groups in

primary navigation

33
Increase your connections
34
Use the advance search options
Click on

-> Advanced search in
the primary navigation
-> Search for your target group

35
Send an invitation
Click on

-> Profil of the user
-> Connect
36
Appearance of an invitation
1. Make it personal
2. Tell them how you know them
3. Find something in common
4. Reference...
37
Invitation examples
1. “Hey, Mike! I saw on your profile that you attended XYZ University. I
have a great friend who we...
38
Connect with influencer in your topic landscape


39
Thank You
Maryam Danesh-Kajouri
Online Marketing Manager
Twitter:
@mdaneshkajouri
LinkedIn:

https://de.linkedin.com/in...
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How to use LinkedIn for Business

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How to use LinkedIn for Business for a better B2B communication. That´s a ultimate list of LinkedIn tips.

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How to use LinkedIn for Business

  1. 1. How to use LinkedIn Everything you have to know for a excellent B2B communication 1
  2. 2. Agenda Introduction Pimp up your profile Show your skills Social Media Rules Post like a hero 2 Increase your connections
  3. 3. 3 Worldwide 347 millions LinkedIn user
  4. 4. 4 LinkedIn for Business and Professionals source: http://tinyurl.com/kys3da3 Membercount inmillions 0 100 200 300 400 2009 2010 2011 2012 2013 2014 347 277 202 145 90 55 Number of users worlwide Top 3 107 million USA
 28 million India
 19 million Brazil 2003 launchend 200 countries 20 languages
  5. 5. 5 Overview about hard facts 1 3 2 Best day and time to post on LinkedIn
 for engagement. Tuestday, 10-11am ET Amount of posts it takes to reach 60%
 of your LinkedIn audience. 20 post per month Number of LinkedIn User in UK. 17 million 4 6 5 Best time to post on LinkedIn for shares. 10am & 2pm ET Percentage of LinkedIn visits via mobile. 47% Percentage of LinkedIn users that don´t havea Facebook account. 13%
  6. 6. User Technographics - description Connect in social networks like MySpace and Facebook Joiners Organize content for themselves or others using RSS feeds, tags, and voting sites like digg.com Collectors Respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles. Critics Make the social content consumed by others. They write blogs or upload video, music and text. Creators Neither create nor consumer social content of any kind Inactives Consumer social content including blogs, user-generated video, podcasts, forums, or reviews Spectators 6
  7. 7. 7 Social Technographics in general 8% 24% 25% 37% Inactives Creators Collectors Critics 75% 76% Joiners Spectators
  8. 8. User-Technographics, USAversus Germany 8 %ofLinkedInuser 0 20 40 60 80 Inactives Spectators Joiners Collector Critics Creators 52 38 21 4 12 26 18 73 51 21 37 24 USA Germany
  9. 9. 9 Conclusion Quite different positioning in the social media marketing US target group: Offer content do collect and provide entertainment German target group: Offer suggestions through interactive campaigns and provide added value to collectors
  10. 10. 10 Pimp up your profile
  11. 11. 11 Use a professional picture How? Click on 
 -> Profile 
 -> Edit profile
 -> Change picture
  12. 12. 12 Use a background image for more personality How? Click on 
 -> Profile 
 -> Edit profile
 -> Add a background image (JPG, PNG, GIF under 8MG)
  13. 13. 13 Use a URL naming for your profile How? Click on 
 -> Profile 
 -> Edit profile
 -> Edit URL
  14. 14. 14 Use a profile badge for website or email signature How? Click here and choose the one you prefer https://www.linkedin.com/profile/ profile-badges?goback=
 Best size: 1400 x 425 pixels
  15. 15. 15 Fill in your links on your profile How? Click on 
 -> Profile
 -> Edit profile
 -> Contact info
  16. 16. 16 Use Branded. me for a personal website
  17. 17. 17 Set up your profile in several languages How? Click on 
 -> Profile
 -> Edit profile
 -> Create profile in another language
  18. 18. 18 Complete your summary How?
 Click on 
 -> Profile
 -> Edit profile
 -> Scroll down -> Add the section „Summary“
  19. 19. 19 Complete additional info How? Click on 
 -> Profile
 -> Edit profile
 -> Scroll down -> Add the section „Additional Info“
  20. 20. 20 Complete publications if needed How?
 Click on 
 -> Profile
 -> Edit profile
 -> Scroll down -> Add the section „publications“
  21. 21. 21 Publish your blog article on LinkedIn How?
 Click on 
 -> Profile
 -> Your updates
 -> Published -> Publish a post
  22. 22. 22 Show your skills
  23. 23. 23 …what you´re standing for Click on
 -> Profile
 -> Edit profile
 -> Scroll down
 -> Skills & Endorsements
  24. 24. 24 Post like a Hero
  25. 25. 25 Social Media Rules of Thirds ⅓ of your social content promotes your business, converts readers, and generates profit. ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses. ⅓ of your social content should be based on personal interactions and build your personal brand. 1 2 3 Why is sharing outsider content by other businesses or thought leaders so important? It shows your audience that you know the industry like the back of your hand. You know the market. It also doubles your exposure by connecting your content to their audience or online community.
  26. 26. 26 Ways to launch your update 01 02 03 04 Status Link Photo Video
  27. 27. 27 Keep your title under 70 characters
  28. 28. 28 Keep link descriptions under 250 characters
  29. 29. 29 @mentions in your status updates
  30. 30. 30 Share your update automatically on Twitter
  31. 31. 31 Conect your LinkedIn with you Twitter account Click on
 -> Account & Settings
 -> Privacy Settings
 -> Manage your Twitter
  32. 32. 32 Be members in group you fit Click on
 -> Search for groups in
 primary navigation

  33. 33. 33 Increase your connections
  34. 34. 34 Use the advance search options Click on
 -> Advanced search in the primary navigation -> Search for your target group

  35. 35. 35 Send an invitation Click on
 -> Profil of the user -> Connect
  36. 36. 36 Appearance of an invitation 1. Make it personal 2. Tell them how you know them 3. Find something in common 4. Reference their profile 5. Call to action 6. Thanks in advance 

  37. 37. 37 Invitation examples 1. “Hey, Mike! I saw on your profile that you attended XYZ University. I have a great friend who went there and have heard great things about it. I’d love the opportunity to connect with you. Thanks! Have a great day.”
 2. “It was nice meeting you at the ____ event. In enjoyed talking to you about ____. Let’s be sure to stay in touch.”
 3. “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. Id love to stay in touch so we can talk more
  38. 38. 38 Connect with influencer in your topic landscape 

  39. 39. 39 Thank You Maryam Danesh-Kajouri Online Marketing Manager Twitter: @mdaneshkajouri LinkedIn:
 https://de.linkedin.com/in/mdaneshkajouri Personal website: 
 maryam-danesh-kajouri.branded.me

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