3. WHAT IS LINKEDIN ?
The leader in business-oriented social media network. There are 400 million registered
members spanning 170 industries.
LinkedIn describes itself as filling the demand for three things:
1. Re-connect
2. Power your career
3. Get answers
4. The mission statement was keyed to connecting the world’s professionals to make
them more productive and successful.
4. Founded by Reid Hoffman in year 2003.
Headquartered in Mountain View, California.
LinkedIn officially launched in May 2003 with
the help of funding from Hoffman’s
colleagues at PayPal.
5. WHAT IS STORY?
20035000 Launch
200433,000 Experimentation
20052,000,000 Revenue
20064,000,000 Foundations
20079,000,000 Growing Up
200816,000,000 Going global
200940,000,000 New Leadership (Jeff Weiner)
201090,000,000 Acceleration
2011120,000,000 Next Play
2012160,000,000 Transformation
2013230,000,000 Turned 10
2016400,000,000 Top 100
6. WHY LINKEDIN ?
100 million active users online
Increases chance of placements by over 13 times
LinkedIn is number 2 most popular social media network
Increases corporate connections
7. FEATURES
Personal
• Job search
• Online reputation management
• Profile optimization
• Professional recommendations
• Resume builder
• Personalized homepage
• LinkedIn groups
8. FEATURES (Cont.)
Job Search
• Search for connections within your industry.
• Join groups and interact.
Paid profile
• LinkedIn inmail – Ability to message potential employers and contact them
directly.
9. FEATURES (Cont.)
Company Profiles
• Careers – company job openings
• Product and Services
• Customer Recommendations
• Analytics
Lead Generation
• Search filters
• Introduction via mutual connections
10. SINGLE MOST IMPORANT FEATURE OF LINKEDIN
LinkedIn shows the connections between people.
LinkedIn shows you which of your own contacts can introduce you to their
connections who know them.
LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.
11. WHY SHOULD I USE LINKEDIN
"Someone invited me to LinkedIn, I made a
Profile, have a few connections and now I
wonder WHY am I on this website?"
"How can I benefit from LinkedIn?"
"And without spending too much time?"