Breakout session on LinkedIn for Good at Chicago Counts conference June 2012

1. Leveraging LinkedIn for Good
Chicago Counts
June 9, 2012
Recruiting Solutions

2. Objective of today’s session
How can LinkedIn help me
advance my non-profit’s mission?
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3. What I’ve prepared for you today
 Why use LinkedIn
 Tips for Non-Profits Daniel Hartman
Sales Development Manager
 Q&A
LinkedIn | Internet | Greater Chicago Area
Connections: 500+ | Recommendations: 14
Top 3 Take-Aways:
1. Recruit Board Members
2. Volunteer & Causes section
3. Nonprofit Groups

4. LinkedIn’s mission
Connect the world’s professionals to make
them more productive and successful
Connect Talent with Opportunity

5. The Professional Network
Over 60% of members are international
*
82%
*
160M
90 Fortune 100 Companies
use LinkedIn to hire
*
55 >2M
Company Pages
32
17
~4.2B
8 Professional searches in 2011
2 4
2004 2005 2006 2007 2008 2009 2010 *as of March 31, 2012
LinkedIn Members (Millions)
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6. LinkedIn for Good’s Mission
Connect the talent and passion of
professionals with opportunities to use their
skills to make a positive impact on the world

7. Nonprofits on LinkedIn
 3,682,432 nonprofit professionals
 117,000 nonprofit organizations
 8,582,445 followers

8. Tips for Nonprofits
 Build your brand (Profile page) / (Company pages)
 Find talent – Volunteers & Board (Advanced search)
 Gain knowledge and insights (LinkedIn Today, Groups)

9. Build Your Brand

10. Establish your professional brand
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11. Adding the Volunteer/Causes Field
http://www.linkedin.com/profile/edit-volunteering-combined

12. Create a presence on Company Pages

13. Send updates to your followers

14. Leverage “Products and Services” section for
recommendations

15. Find talent for free

16. Power of Advanced Search
Find (free) Talent

19. Gain knowledge and insights

20. Thought Leadership through LinkedIn Groups

21. Awesome Nonprofit Groups
 LinkedIn Nonprofit Solutions
 Chronicle of Philanthropy
 BoardSource
 VolunteerMatch
 Social Media for Nonprofit Organizations
 NTEN
 Many, many more!

22. LinkedIn Today: Nonprofit Section
 Information you need to
know
 From your trusted
network
 To make you better at
your job

23. Case Study: Goldie’s Place
Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drives posts virally
to the right candidates
 26 qualified applicants in 30 days
 Filled 2 Board seats with senior executives in Operations and
Marketing
“With LinkedIn, we made more connections with local leaders in 2
weeks than what has taken years of relationship-building in the past.
LinkedIn is our lifeline to the business community.” – Johanna Dalton,
Executive Director, Goldie’s Place
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24. Recap of Tips for Nonprofits
 Build your brand
– Volunteer & Causes section
– Company pages
 Find talent – Volunteers & Board
– Advanced search
– Post a job
 Gain knowledge and insights
– Groups
– LinkedIn Today

25. Resource Center
 Learning Center: http://learn.linkedin.com/nonprofits
 Search for “LinkedIn” on Ventureneer.com
 LinkedIn Today: http://www.linkedin.com/today
 Update your Volunteer & Causes section
http://www.linkedin.com/profile/edit-volunteering-combined
 Create your company page: see handout

26. Questions?