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How to Maximize Your Use of LinkedIn

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LinkedIn, the #1 social media site for business professionals, can be a powerful tool to help you meet your professional goals. It transcends industries, job titles, and employers across the globe. It is an important resource whether you are a student, recent graduate, experienced professional, or recruiter. View these slides for tips how to maximize your use of LinkedIn. Watch the playback at https://walsh.webex.com/walsh/lsr.php?RCID=3c2e9ddc1af4edc01d5ac7034fd771b0

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How to Maximize Your Use of LinkedIn

  1. 1. 1 How to Maximize Your Use of LinkedIn LinkedIn, the #1 social media site for business professionals, can be a powerful tool to help you meet your professional goals. It transcends industries, job titles, and employers across the globe. It is an important resource whether you are a student, recent graduate, experienced professional, or recruiter. Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20, and 12:25 p.m. If you cannot hear audio on your computer, please call 877-668-4493 and enter Access Code: 664 934 230 Thursday, February 18, 2016 12:30 p.m. – 1:30 p.m. EST
  2. 2. 2 Today’s Webinar Agenda 1. Understanding LinkedIn Navigation 2. Using Advanced Search 3. Editing your LinkedIn Profile 4. Privacy & Settings 5. Optimizing Communications via LinkedIn 6. Accessing LinkedIn on the Go 7. Q&A If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230 Questions throughout today’s webinar? Please enter your questions through the private chat feature at the right side of your screen.
  3. 3. 3 Who We Are Tracy Morgan Career Services Advisor tmorga2@walshcollege.edu www.linkedin.com/in/tracyamorgan1 Brenda Meller AVP, Marketing bmeller@walshcollege.edu www.linkedin.com/in/brendameller If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  4. 4. 4 POLL How Would You Classify Your Experience Level on LinkedIn? A. Beginner B. Intermediate C. Advanced
  5. 5. 5 Walsh College and LinkedIn • Social Media for Business, Marketing Curriculum • Career Services • Community and Employer Outreach • Business = Business If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  6. 6. 6 LinkedIn Reminders  Company rules / policies  LinkedIn will change… again  Everyone has a different comfort level  Listen, learn, consider… then decide
  7. 7. 7 POLL Please share your Walsh affiliation: Select all that apply: A. Student B. Alumni C. Employer / recruiter D. Future student E. Faculty / staff F. None; just interested in LinkedIn If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
  8. 8. 8 What is • Professional networking site: • Launched in 2003 (Brenda: 2006; Tracy: 2008) • 347 million, 200 countries* • 40% check in daily** • Every Fortune 500 company* • Per CEO: average of 930 connections** • “Connections” *Source: LinkedIn.com ** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
  9. 9. 9 LinkedIn Navigation Basics 1 2 3 4 5 6
  10. 10. 10 LinkedIn Advanced Search 1 2 3 4 5 6
  11. 11. 111 2 3 4 5 6
  12. 12. 121 2 3 4 5 6
  13. 13. 131 2 3 4 5 6
  14. 14. 14 LinkedIn Basics – Profile • Picture is strongly encouraged • Complete Profiles get more attention • Use “View profile as” to see what others see • Customize your URL 1 2 3 4 5 6
  15. 15. 15 LinkedIn Basics - Profile • Create a Headline – Who are you? – Use keywords and symbols Brynne Tillman Post • Add a Background picture • Develop a strong Summary – Okay to be conversational and use “I” • Complete relevant sections – Skills, Endorsements, Recommendations File type JPG, GIF or PNG No larger than 4MB Pixel dimensions between 1000 X 425 and 4000 X 4000 1 2 3 4 5 6
  16. 16. 16 LinkedIn Basics – Profile 1 2 3 4 5 6
  17. 17. 17 Privacy and Notifications 1 2 3 4 5 6
  18. 18. 181 2 3 4 5 6
  19. 19. 19 Privacy and Notifications 1 2 3 4 5 6
  20. 20. 20 Privacy and Notifications 1 2 3 4 5 6
  21. 21. 21 POLL Do you personalize invitations you send via LinkedIn? A. Always B. Sometimes C. Never D. Wait… you can personalize invitations? I thought you had to use the standard invitation.
  22. 22. 22 Optimizing Communications • Connecting • Status Updates • Karma and Etiquette 1 2 3 4 5 6
  23. 23. 23 2. Click blue search icon Connecting: There IS A Better Way 1. In search box, type in name. 1 2 3 4 5 6
  24. 24. 24 CAUTION: If you click “Connect,” you CANNOT personalize your invitation 1 2 3 4 5 6
  25. 25. 25 On the Profile: CONNECT Want to connect with Jessica? Tell her Brenda sent you. https://www.linkedin.com/in/jessica-hruska-05704384 1 2 3 4 5 6
  26. 26. 26 ALWAYS ALWAYS ALWAYS PERSONALIZE YOUR NOTE BONUS: be helpful. Create social media karma. Personalization is KEY 1 2 3 4 5 6
  27. 27. 27 What to Do with Unknowns? 1 2 3 1 2 3 4 5 6
  28. 28. 28 Gracious and Appreciative, but Curious 3 4 5 1 2 3 4 5 6
  29. 29. 29 POLL When is the last time you updated your status on LinkedIn? A. This morning B. This week C. This year D. I’m not sure E. What’s a status update? 1 2 3 4 5 6
  30. 30. 30 Update Your Status NOW Your status 1. Update your status TODAY. 2. Update your status once per week. 1 2 3 4 5 6
  31. 31. 31 Suggested Status Updates Suggested Status Update BONUS Conferences, workshops, etc. attended ADD: what you LEARNED Industry news item ADD: your key takeaways Company items: news ADD: a 1-sentence preview Business tips ADD: how this can help the reader LinkedIn tips or inspirational messages ADD: the text “please click to share” Help spread the word for a network connection Tag them in your status update 1 2 3 4 5 6
  32. 32. 32 Inspirational Messages ROCK • Non-salesy • Dual purpose: self-motivate, motivate others • Like attracts like 1 2 3 4 5 6
  33. 33. 33 Tag: Individuals, Companies 1 2 3 4 5 6
  34. 34. 34 You Can Create Positive Karma 1 2 3 4 5 6
  35. 35. 35 Communication Etiquette • Personalization is key • Help Your Network: Like, Tag, Comment, Share • Be careful of the “cold call” connection approach 1 2 3 4 5 6
  36. 36. 36 Accessing LinkedIn On the Go CAUTION! Don’t send invites using the mobile app. WHY? 1 2 3 4 5 6
  37. 37. 37 CAUTION! Invitations on Mobile • No opportunity to personalize • Risky • But, sometimes OK: – Recent (mention the invite) – Familiar and High Likelihood 1 2 3 4 5 6
  38. 38. 38 You can search… …find… BUT: no opportunity to personalize your invitation. 1 2 3 4 5 6
  39. 39. 39 Connect the dots… AND personalize your invitation. 1 2 3 4 5 6
  40. 40. 40 YOUR HOMEWORK 1. Get on LinkedIn 2. Set up your account 3. Connect with us with a PERSONALIZED invitation 4. Create Social Media Karma: like, share, comment 5. Download the LinkedIn App 6. Post a status update TODAY, and tag us 7. Check out our five-part videos at www.walshcollege.edu/linkedintraining BONUS: spend 15 minutes a day EVERYDAY
  41. 41. 41 Questions?

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