1. The document discusses the design, language, and branding considerations for a magazine called "Residence" focused on house and dance music. 2. For the design, large images and complementary colors are used on the cover to make it eye-catching, and different colors are used to clearly separate sections in the contents page. 3. Mature and technical language is used in the articles to match the target audience of 16-40 year olds interested in dance music. 4. A distinctive logo combining the letter R and a house silhouette was created to brand the magazine and be easily recognizable throughout.

1. Design, Language, Brand
By Junaid Iqbal

2. Design
I based my design around some of the existing
House/Dance magazines. For my front cover I
used a banner at the top highlighting what was
included into the magazine, beneath created
used large text for the name of the magazine, I
added a outer glow to text to make it standout
as well as giving it a neon club sign effect, this
draws your eyes to the magazine

3. Design
I inserted a large image of the DJ who is mixing
on DJ decks, the large photo contracts well with
the gradient blue background which makes it
eye-catching. In order to make the text on the
front cover more readable and be noticeable I
added a soiled fill to the textbox so this doesn’t
conflict with the image making it hard to read,
as well as this I used a complementary colour
for the text to make the writing standout even
more.

4. Design
I added a white textbox on the bottom-right of
the cover with a highlighted story; I added a
drop shadow to give the effect the box is on top
of the cover inferring it’s a added feature. By
using all these design techniques the front cover
of my magazine seems vibrant with different
use of colours and can be easily read from a
distance.

5. Design
On the contents page I decided to use a basic
design by having topics clearly divided in
sections, I set out 4 section which were
Interview, Technology, Music and Plus. I also
added a sidebar to include all the main features
in the magazine issue.

6. Design
I associated different solid colours to them so
they are easily visible to the reader. I also added
the competition seal on the contents pages
making it flow from the front cover; this will
also entice the readers to have a look through
the magazine.

7. Design
For my article I decided to arrange the text around the large image of the artist which I had
taken, I also decided to include quotes around the artist giving the effect that he said the
quotes shown. I have added a sidebar to the article so that I could provide additional
information to the readers; this information is separate to what that article covers about the
artist. I added photos to the article to break-up some of the text, this allows the reader to
have a break from reading and look at the images which are related to the article.

8. Language
I used mature and intellectual words such
as ‘sophisticated’ since my main target
audience will be the age range from 16-40
year olds. I have used technical language
in the article because I assume target
audience would know the terms used or
associated with dance and house music.

9. Brand
I have created a brand for the magazine
by giving it a distinctive look and I have
also created a logo that is easily
recognisable and is used throughout the
magazine.
The logo has the letter R in the middle of
the house silhouette, the R relates the
magazine name Residence and the house
connotes the genre of music which is
house music.