Tim Jones - Director of Sales or VP Sales resume

1. Timothy Jones
303-550-4405 ♦ tjones834@gmail.com ♦ twitter.com/timjonesdenver
Director of Sales
►Profit Generation ►Strategic Planning ►B2B Selling Strategies
EXECUTIVE WITH PROGRESSIVE 20+ YEAR CAREER IN BUSINESS SALES DEVELOPMENT
leveraging a proven results-driven record of change management.
Achievement Highlights:
Powering market and sales growth while solidifying organizational infrastructure to minimize
risk, avoid costs and ensure sustainability.
Harnessing change through management and team building.
Define, design and lead transformational team restructuring with resounding success.
Delivering results in changing or uncertain business environments.
High energy, profit-driven self-starter with continual profits attained through focused, strategic,
workflow, staffing, customer satisfaction, B2B/B2C sales development and business practice analysis.
Recognized for transforming business operations through dynamic, motivational leadership,
interpersonal, analytical, communication and management skills with robust process improvement.
Expertise in maximizing productivity while containing operating costs and overhead expenses, P&L
management, relationship building, business development and team-building. Excellence in recruiting,
training and retaining superior staff.
Professional History
Cordillera Communications, Inc., Colorado Springs, Colorado, - 2011 – Present: A geographically
diverse 13 station group held by Evening Post Publishing Company.
National/Regional Sales Manager KOAA-TV – September, 2011 to Present
− Lead Cox-owned indirect sales team generating nearly $4 million in annual station revenues.
− Negotiate with Ad Age Top 100 agencies representing B2B/B2C Fortune 500 clients for digital
and traditional media.
− Turn-around specialist, correcting serious billing deficits and customer service issues within the
first 90 days, demonstrating a +175% pacing in 1Q-2Q 2012 billing for regional sales division.
Local Television LLC, Denver Colorado, 2009 – 2011: A 20 station group owned in part by Oak Hill
Capital Partners and operating stations owned by the Tribune Company.
Regional Account Manager KDVR-TV & KWGN-TV – May, 2009 to March, 2011
− Forged partnerships with regional and national advertising agencies representing Fortune 500
clients to grow traditional and online media revenues.
− Managed a business development revenue stream valued at more than $2 million annually for
the company.
− Developed key account and target account strategies to grow station shares by 12% each
year.
− Specialized in customer service improvement – resolving multiple issues within a few weeks of
hire.

2. Timothy Jones ♦ Page 2 of 2
Petry Media Corp., Denver, Colorado, 2007 – 2008: A $1.4 billion media sales and consulting
company.
Vice President/Director National Sales and Operations – 2007 to 2008
− Lead the operations of Rocky Mountain Regional Business Unit (RBU) for Petry Media.
− Provided regional leadership, sales forecasting and strategic planning for 250+ television
station General Sales Managers and National Sales Managers nationwide.
− Improved relationships with Account Supervisors, Media Directors, Media Planners and Media
Buyers at 60+ Advertising Agencies within 6 state territory which resulted in sales increases of
22% and share growth of 16% of buys for client stations.
− Responsible for $16 million in annual revenues in the retail, automotive and consumer
packaged goods verticals.
− Provided P&L direction and management to ensure RBU profitability and sustainability.
− Maximized productivity through re-design of systems. Support personnel performance
improved by 23% and customer satisfaction scores grew 19%.
− Evaluated sales systems. Implemented improved training methods for Account Executives.
Result: increased top-line sales performance by 14%.
− Outcomes: These initiatives resulted in regaining control of previously re-assigned sales
territory. The impact delivered an additional 6% of revenue in top-line sales.
Cox Enterprises (TeleRep), St.Louis, Missouri, 1989 – 2007: A $1.2 billion division of multi-media
conglomerate Cox providing media services and consulting.
Regional Director of National Sales and Operations – 1994 to 2007
− Navigated Regional Cox Sales Office (CSO) through all economic phases.
− Implemented 20% sales staff reduction while growing sales by 12%. Applied two part
strategy: Personnel – improved training alongside enhanced recruiting methodologies; Sales
and Service – an aggressive relationship-building campaign combined with improvements in
customer satisfaction tactics.
− Saved 47% in travel and entertainment budgets. Established systematic tracking metrics to
evaluate all T&E expenses. Result: more strategic, focused travel and entertainment efforts
yielded improved relationships with media contacts and increased gross sales.
− Reduced overall employee turnover by 33% while increasing employee longevity by 42%.
Implemented internal office operational improvements which created a positive work
environment.
Education and Specialized Training
− Southern Illinois University | Bachelor of Science, Broadcast Journalism (Radio-TV) –
Marketing Minor, with University Honors.
− Cox Media Career development: Interactive / multimedia technology advanced sales
techniques, promotion of online advertising sales.
− Successfully completed 9 month Leadership Evansville Program whose mission is: “To
develop effective leaders committed to utilizing diversity and creativity for the betterment of the
community”.
− Trained in Twitter, YouTube, LinkedIn, Facebook Profile and Network creation and
development – increased professional network more than 30 times original size.
“Tim is a dedicated producer, who I found would tirelessly pursue goals to achievement…” – Stephanie Brom, SVP Managing
Director, Petry Solutions
“Tim was always one of the most buttoned up people I worked with…” – Matt Oestreich, Sales Manager at Media General
“Tim works with high integrity and has excellent people skills…” – Jeffrey Lovins, Digital Project Manager at Hearst-Argyle