1. Duane Tinklenberg
Self-motivated and innovative Marketing Professional with over 20 years of versatile experience in healthcare and financial
services marketing operations, including over 7 years of project management experience. Expert-level proficiencies include
sound leadership in marketing strategies and operations, implementing process improvement solutions, cultivating employee
growth, marketing communications production life cycle (including email, direct mail, SMS, digital programs), and launching
corporate marketing programs. Recognized as a results-oriented leader with a demonstrated record of timeliness, effective
multi-tasking under pressure, and quickly adapting to competitive and fast-paced environments. Possesses highly developed
interpersonal skills that foster a positive, team-based collaboration with clients and coworkers of all levels and backgrounds.
SKILLS and EXPERTISE
Employment history
EXPERIAN CONSUMER SERVICES, SR. MANAGER, MARKETING BUSINESS OPERATIONS 2008 – PRESENT
Manages production of all direct to consumer marketing correspondence campaigns for all product lines and client verticals.
Directs staff in daily production and reporting of all products benefit fulfillment. Supervises direct mail, email marketing and
triggered kit fulfillment programs. Develops and implements process enhancement and workflow change, including cross
department and supply chain workflows. Primary point of contact for all account and product management teams on projects
for customer communications. Ensures business continuity through collaboration with enterprise-wide technical teams.
Oversees print, email and SMS vendors, productivity reporting, and enterprise marketing budget approval / review.
KEY ACHIEVEMENTS:
Successfully managing large partnership marketing communication campaigns for Experian retail product lines,
including AMEX Card Services, Discover Card, and Wells Fargo.
Establishing and maintaining effective professional relationships with a variety of audiences while serving as cross-
functional liaison between management, business development, IT team, creative artists, copy writers and vendors.
Facilitated $1.5 million in annual savings through strategic management of vendor purchasing agreements.
Managed marketing print / fulfillment budget of over $30 million annually.
Spearheaded the design and delivery of multiple concurrent direct mail win-back marketing projects that produced
positive response rates and significant company return on investment (ROI).
Key leader in the facilitation of multiple client presentations, resulting in new business award and contract renewals.
Increased efficiency through development of automated print production / job trafficking process and self-service
project estimating tool.
MET LIFE INVESTORS, MARKETING COLLATERAL FULFILLMENT MANAGER 2005 – 2008
Managed multiple print and fulfillment centers, and directed daily operations for product and marketing sales material
fulfillment. Oversaw print production coordinators, and staff for maintenance of on-line material ordering system. Supervised
marketing project management, vendor relations, quarterly review meetings, and schedules. Collaborated closely with
enterprise-wide IT departments to ensure business continuity. Orchestrated department productivity reporting, project level
estimates and profitability, and budget review / approval.
KEY ACHIEVEMENTS:
Key contributor in division’s achievement of the “#1 in Annuity Sales” award, 2006.
Managed print and financial marketing communication fulfillment budget of over $3 million annually; led vendor
negotiations and quarterly compliance metrics.
Successfully transitioned acquired company’s complex fulfillment inventory of 3,000+ physical and digital asset items,
and headed a successful legacy system integration.
Launched successful system integration eliminating dual entry and increasing department’s productivity by 40%.
Implemented enterprise-wide Literature / Digital Document Order Management System.
4128 KNOXVILLE AVE., LAKEWOOD, CA 90713 949.309.6701 | DUANEPT@GMAIL.COM
LEADERSHIP SKILLS
Team Training, Mentoring and Development
Establishing and Maintaining Professional Relationships
Analytical Problem Solving and Troubleshooting
Commitment to Internal / External Customer Service
Proactively Aligning with the Company’s Vision
Highly Proficient Communication / Presentation Skills
Promoting Teamwork and Creativity
SPECIALIZED SKILLS
Extensive Knowledge of Marketing Operations
Vendor Negotiations and Relationship Management
Project Management
Budgeting and Financial Management
Implementing Creative Process Improvement Strategies
Developing and Presenting Reports / Projections
Marketing Campaign Organization and Execution
Creating Schedules and Project Plans
Digital and Traditional Print Communication Channels
2. PENN LITHO & FULFILLMENT, DIRECTOR OF SALES & OPERATIONS, FULFILLMENT DIVISION 2002 – 2005
Managed daily operations for direct mail data processing, digital print fulfillment division of commercial offset printer. Key
contributor for direct team in writing and presenting business plan for division start up. Implemented best of breed software
solutions, equipment mix, and talent recruitment to build Fulfillment Division.
KEY ACHIEVEMENTS:
Launched successful Fulfillment Division, achieving $3.5mm sales revenue in first year.
Managed $1.5mm HMO ANOC, EOC, and other Health Care membership benefit communication projects.
Built and managed profitable data processing and digital print department.
Key leader in design of manufacturing / engineering options for complex print and digital print to mail projects.
TOWNE ALL POINTS COMMUNICATIONS,
DIRECTOR PRINT SERVICES / DIGITAL ASSET MANAGEMENT 2000 – 2002
Managed operations for Digital Print on Demand / Print Production division of large fulfillment / direct mail organization.
Authored equipment justification analysis and reporting. Led sales support teams in writing and presenting total solutions
service offering to key customers.
KEY ACHIEVEMENTS:
Launched successful Digital Print on Demand Division operation, supporting $2.5mm sales revenue in first year from
new service offering.
Implemented enterprise-wide Literature / Digital Document Order Management System.
Successful launch of new member communications digital print on demand fulfillment product line for large HMO
customer adding $750,000 in sales revenue in the first year.
ITP STRATEGIC USA, FREELANCE PRODUCTION MANAGER 1999 – 2000
BR DIRECT MARKETING, PRINT CAMPAIGN PRODUCTION MANAGER 1999
RUSS REID COMPANY, AGENCY OPERATIONS SUPERVISOR 1997 – 1999
HOOVEN DIRECT MARKETING, PRINT PRODUCTION MANAGER 1996 – 1997
EDUCATION
CONTINUING STUDENT, FULLERTON COLLEGE
Professional memberships & certifications
DMACP CERTIFIED MARKETING
PROFESSIONAL
PMP CERTIFIED
APALA
OC AD CLUB
OCDMA
PIASC
TECHNICAL PROFICIENCIES
ADVANCED USE OF MICROSOFT OUTLOOK
AND MICROSOFT OFFICE
RALLY AGILE PM TOOL
SERENA WORKFLOW TICKETING AND JOB
TRACKING
CHEETAHMAIL
EXACT TARGET EMAIL MARKETING
SERVICES
SYBASE SMS
ORACLE ENTERPRISE SYSTEMS
VARIOUS REPORTING TOOLS
PRINT STREAM ORDER MANAGEMENT
SYSTEM
GMC PRINT NET
VARIOUS DIRECT MAIL DATA HYGIENE
TOOLS: NCOA, CASS