1. Monica
BHATTACHARYA
Summary
Multilingual (English, French, German and Italian) senior marketing-communications executive with 15+ years of global
management experience. Marketing MBA with in-house and agency background providing strategic and tactical
communications support. Specialized expertise in compliance communications. Strong leader and team player
recognized for building consensus and getting the best from limited resources, and for bringing together people of
divergent views. Excellent writer, public speaker and presenter with a talent for turning complex issues into clear ideas.
Demonstrated ability to manage global cross-organizational initiatives in a multifaceted industry. Previously Director of
Communications at Air Liquide Canada (ALC) for six years. Part-time professor for five years at Concordia University’s
John Molson School of Business teaching financial and managerial accounting. Looking for opportunities in the areas of
Ethics & Compliance, Communications, Training, or Marketing. Willing to travel.
 GLOBAL AND MATRIX EXPERIENCE  ETHICS & COMPLIANCE COMMUNICATIONS
 DIGITAL MEDIA COMMUNICATIONS  STRATEGIC AND TACTICAL POSITIONING
 CRISIS MANAGEMENT  BEST PRACTICES LEADER
Highlights
Ethics & Compliance Communications
 Managed and produced the SNC-Lavalin Anti-Corruption Manual containing guidance on relevant ethics
and compliance topics and distributed to 35,000 employees worldwide
 Created a training program to reach our 15,000+ craft labour (blue collar) employees on global project sites
 Led the 2016 Code of Ethics certification initiative and achieved 99.5% certification by April 2016
 Launched a three-month online campaign to promote our whistleblower hotline resulting in an increase of
240% in the number of people using the hotline.
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Corporate Communications
 Successfully organized SNC-Lavalin’s 2013 Annual General meeting of shareholders
 Managed and produced SNC-Lavalin’s Annual, Financial, Proxy Circular and Sustainability Reports
 Led group that delivered 100 brochures during 2012 to support 13 Business Units.
 Proven success in providing high-level media coaching and training in message development to C-level
executives at ALC.
Social Media
 Managed social media approach and policy, including the implementation of the first stage of SNC-
Lavalin’s social media strategy, development of social media policy and guidelines and consolidation of all
SNC-Lavalin Facebook and Twitter sites
 Ran a successful one-month social media pilot campaign aimed at increasing both social and recruitment
engagement.
o In terms of engagement volume, increased likes, comments and shares in March by 329%, 559%
and 1,034%, respectively, over the previous four months combined.
o Community breadth, measured by the total comments and likes/followers, increased by 49% in
Facebook and 11% in LinkedIn in just that one month.
o Increased recruitment engagement on Facebook 16-fold: went from an average of 34 job inquiries a
month to 570 that month, also almost doubling the CV database growth.
 Led a second successful one-month social media campaign aimed at increasing Facebook engagement; likes
increased by over 100%.
HR-related Projects
 Proposed, designed and implemented a revamped Employee Recognition Program for ALC, including a
new innovation section and a dedicated internal Web site. Employee participation increased by over 500%
in just the first 12 months alone. In the same year, employees’ innovations within the program generated
and/or saved the organization $394,000.
 Increased employee engagement by 17% after working with the President of ALC and the Director of
Human Resources to address issues raised in the Employee Opinion Survey. Determined appropriate

2. Monica
BHATTACHARYA
communications strategy and targeted actions. Developed print and video tools to communicate main
messages.
 Saved ALC $50,000 annually in communications agency fees by personally undergoing fire and rescue
training, and performing the communications training of Emergency Responders in-house: 97% of these
frontline responders successfully completed their crisis media training module.
Marketing
 Grew product line sales by 42% over three years; received special letter of recognition from Future
Electronics’ President.
 Controlled and marketed a $1 million+ inventory of advanced opto-electronic products throughout North
America and Europe.
Marketing Communications
 Saved ALC over $60,000 annually with the Quick Tips and Advertising Strategies Manual that provided a
complete yet concise reference to the assortment of Communication tools to be used for various events,
including event planning checklists and timelines, ready-to-use advertising, signage, banners, posters,
balloons, flyers, faxes, promotional item ideas, etc.
 Increased SafeSpace™ revenue by over 420% in the six months following an anoxia awareness campaign
launched with our ALC employees, our customers and the public in general. Many new accounts were
acquired directly in response to the free information packages offered to everyone (ALC customer or not).
 Increased trade press coverage by 350% over a 12-month period, generating cover stories written about
ALC and its B2B clients using the company’s products and services.
 Directed all external communications to ensure harmony with ALC’s corporate image. Conceived new
advertising concepts implemented across multiple industry segments. In addition, secured customer
testimonials for the food industry, which brought ALC to 2nd
place in top-of-mind status (up from 31st
place) after one year.
Employment History
DIRECTOR, COMPLIANCE COMMUNICATIONS AND OUTREACH SNC-Lavalin Inc
DIRECTOR, EXTERNAL GLOBAL COMMUNICATIONS SNC-Lavalin Inc
DIRECTOR, COMMUNICATIONS Air Liquide Canada Inc
SENIOR MANAGER, PUBLIC RELATIONS AND MARKETING COMMUNICATIONS Air Liquide Canada Inc
MANAGER, MARKETING COMMUNICATIONS Air Liquide Canada Inc
INTERNAL COMMUNICATIONS OFFICER Air Liquide Canada Inc
ACCOUNTING PROFESSOR, VOCATIONAL EDUCATION Riverside School Board
EXECUTIVE DIRECTOR, FUNDRAISING Musica Orbium Inc.
PRODUCT MARKETING MANAGER Future Electronics, Inc.
Education
JOHN MOLSON SCHOOL OF BUSINESS, CONCORDIA UNIVERSITY
MBA degree with Marketing specialization
MCGILL UNIVERSITY
BA degree (Economics) with minor in Mathematics
CANADIAN SECURITIES INSTITUTE
Canadian Securities Course
Community Involvement
MUSICA ORBIUM CHORAL ENSEMBLE, BOARD OF DIRECTORS
President
COMITÉ DU FONDS CASSE-NOISETTE, GRANDS BALLETS CANADIENS
DE MONTRÉAL Member of Fundraising Board
AWARENESS FUNDRAISING BOARD OF OVARIAN CANCER CANADA
Member of Fundraising Board
COMITÉ CONSULTATIF D’URBANISME, CITY OF GREENFIELD PARK
Member
GOVERNING BOARD OF CENTENNIAL REGIONAL HIGH SCHOOL
Member