Theory audience pro-forma 1

1. Theory- Audience
Thea Jennings

2. Audience Profile
 Primary Audience Children
0-14
 Secondary Audience Adults
25-44
For children its about about
about a child who wants to be
loved and every child wants
that.
For adults it gives them a look
into the supposed future.

3. Audience Profile
 Primary Audience
 Teenagers 15-24
 Secondary Audience
Adults 25-44
For teenagers they are
reintroduced back to the fairy tale
characters they knew in they
childhood.
For adults some of the characters
are around their ages and they are
struggling through problems that

4. Audience Profile
 Primary Audience
Teenagers 15-24
For teenagers they can relate to the
character Peter who is also around
they're age group and they could
also relate to the problems he is
having with his family
 Secondary Audience
Adults 25-44
For adults they can relate to the
dilemmas in having and being in a
family as well as having a family
with issues.

5. Hypodermic Needle
Definition
Where an audience immediately believes and accepts
without hesitation on what it is told by the media
Example
The Nazis were indoctrinated with Hitler's views in
the radio and the cinema

6. Uses and Gratifications
Information
 I use the Sky News website to find out information
about the world.
 If I am struggling with a maths problem I look
online for different methods to learn.

7. Uses and Gratifications
Personal Identity
 I watch action films to to strengthen my belief in
fighting for what is right.
 I identify with the character Captain America/Steve
Rogers because he fights for what is right, believes
in free will and doesn’t give up.

8. Uses and Gratifications
Integration and Social
Interaction
 I use the Marvel movies as a topic for social
interaction because everybody loves and enjoys
them.

9. Uses and Gratifications
Entertainment
 Play video games for escapism
 I watch movies for enjoyment

10. Consumer Generated
Content
 Example
YouTube
 What are the advantages to media producers?
 You give them money to keep the website going
 Why would the audience generate content?
 So they can produce videos for other people like
them