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Evaluation 2
1. Question 2 - What have your
learned from your audience
feedback?
2. When conducting research for my
horror trailer, I used Pearl and Dean. I
was able to search films similar to the
idea I had for my trailer and see the
target audience for them. This gave me
a clear idea of what the target audience
would be for my trailer.
The first film I looked at was The
Conjuring as it had a similar story line to
what I wanted in my trailer. I found the
most popular age was 15-24 and was
mainly appealing towards females.
3. The same research applied to Paranormal Activity.
By using Pearl and Dean I found that the target
audience was females and those aged between 15
and 24.
This information helped me choose what was
suitable to put into my trailer as it would have to
be within the BBFC age ratings, which I also
researched.
4. I also asked various people, who were within the target age, different questions about
what they would expect to see in a horror trailer. I used different forms of media to ask
my questions such as text and social networks. After collecting all of my research and
finding the most popular answers, this helped me further by choosing what to put into my
trailer.
5. After collecting all of my research, I created pie
charts to see more visually the most popular
answers. For example, when asked what colours
they would expect in a horror trailer, most
candidates said black and red.
When asked what types of characters or
antagonists they would expect to see, many
answered with evil spirits.
The research I obtained became very
useful as I went on to include all of
these things in my trailer. The
antagonist I used was an evil spirit that
was brought to life through a doll. The
colours black and red are widely used
in my trailer as I feel these conform
well to the conventions.
6. After filming the first draft of my trailer, I
uploaded it onto a social networking site and
asked target audience what they thought. Overall
the feedback was quite positive but there were
some changes I had to make to the music, use
more camera shots and add a few shots.
