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QUESTION 4: WHO WOULD
BE THE AUDIENCE FOR
YOUR MEDIA PRODUCT?
AGE
We thought that thriller films tend to appeal more
to young adults as:
They are more likely to enjoy being scared.

They are old enough to gain intellectual pleasure
from this film.
They are old enough to understand the deeper
meanings behind elements of the film.
They can relate to the characters in the film.

Some of the issues discussed may affect them.
AGE
HOWEVER, we also identified another age group
as a secondary audience: adults, especially parents.

Parents  may be concerned with the issue at hand
if they have daughters to a similar age as the
characters.
Adults are more likely to enjoy ‘gritty British’
films.
They are old enough to gain intellectual pleasure
from this film.
They are old enough to understand the deeper
meanings behind elements of the film.
FANS
As a TERTIARY audience, we also identified fans
of the thriller genre to come and see our film,
simply because they will enjoy it.

Film fans are also most likely to see our product as
we plan to promote it at film festivals, where fans
would be present.
NATIONALITY/LIFESTYLE
Our film is cast with mostly white actors and
actresses, all of whom are British, but this does not
mean to say that any of our audience is alienated.
The themes in the film apply to all nationalities
and lifestyles, regardless of race.

Our film is likely to only be distributed in Britain,
so it’s probable the majority of the audience will be
British.

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Question 4

  • 1. QUESTION 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?
  • 2. AGE We thought that thriller films tend to appeal more to young adults as: They are more likely to enjoy being scared. They are old enough to gain intellectual pleasure from this film. They are old enough to understand the deeper meanings behind elements of the film. They can relate to the characters in the film. Some of the issues discussed may affect them.
  • 3. AGE HOWEVER, we also identified another age group as a secondary audience: adults, especially parents. Parents may be concerned with the issue at hand if they have daughters to a similar age as the characters. Adults are more likely to enjoy ‘gritty British’ films. They are old enough to gain intellectual pleasure from this film. They are old enough to understand the deeper meanings behind elements of the film.
  • 4. FANS As a TERTIARY audience, we also identified fans of the thriller genre to come and see our film, simply because they will enjoy it. Film fans are also most likely to see our product as we plan to promote it at film festivals, where fans would be present.
  • 5. NATIONALITY/LIFESTYLE Our film is cast with mostly white actors and actresses, all of whom are British, but this does not mean to say that any of our audience is alienated. The themes in the film apply to all nationalities and lifestyles, regardless of race. Our film is likely to only be distributed in Britain, so it’s probable the majority of the audience will be British.

Editor's Notes

  1. Question 4: Who would be the audience for your media product? We originally aimed the film at teenagers in their mid to late 20s, but during discussions we also identified some secondary audiences that are also present. Due to the more disturbing elements of our film, and the seriousness of the issues raised, it is likely that older adults, particularly parents, would also be interested in the film as it is something that may have affected them or a concern for them and their children. We also recognised thriller fans as more of a tertiary audience: those who are regular cinema goers and genuinely enjoy this genre may see an advertisement of our film, and it was therefore important we included them when considering audiences. Our film isn’t gender specific, but we thought it was most likely that our audience would be British as it promotes gritty British attitudes and those who live in Britain are much more likely to be aware of the issue.
  2. Question 4: Who would be the audience for your media product? We originally aimed the film at teenagers in their mid to late 20s, but during discussions we also identified some secondary audiences that are also present. Due to the more disturbing elements of our film, and the seriousness of the issues raised, it is likely that older adults, particularly parents, would also be interested in the film as it is something that may have affected them or a concern for them and their children. We also recognised thriller fans as more of a tertiary audience: those who are regular cinema goers and genuinely enjoy this genre may see an advertisement of our film, and it was therefore important we included them when considering audiences. Our film isn’t gender specific, but we thought it was most likely that our audience would be British as it promotes gritty British attitudes and those who live in Britain are much more likely to be aware of the issue.
  3. Question 4: Who would be the audience for your media product? We originally aimed the film at teenagers in their mid to late 20s, but during discussions we also identified some secondary audiences that are also present. Due to the more disturbing elements of our film, and the seriousness of the issues raised, it is likely that older adults, particularly parents, would also be interested in the film as it is something that may have affected them or a concern for them and their children. We also recognised thriller fans as more of a tertiary audience: those who are regular cinema goers and genuinely enjoy this genre may see an advertisement of our film, and it was therefore important we included them when considering audiences. Our film isn’t gender specific, but we thought it was most likely that our audience would be British as it promotes gritty British attitudes and those who live in Britain are much more likely to be aware of the issue.
  4. Question 4: Who would be the audience for your media product? We originally aimed the film at teenagers in their mid to late 20s, but during discussions we also identified some secondary audiences that are also present. Due to the more disturbing elements of our film, and the seriousness of the issues raised, it is likely that older adults, particularly parents, would also be interested in the film as it is something that may have affected them or a concern for them and their children. We also recognised thriller fans as more of a tertiary audience: those who are regular cinema goers and genuinely enjoy this genre may see an advertisement of our film, and it was therefore important we included them when considering audiences. Our film isn’t gender specific, but we thought it was most likely that our audience would be British as it promotes gritty British attitudes and those who live in Britain are much more likely to be aware of the issue.
  5. Question 4: Who would be the audience for your media product? We originally aimed the film at teenagers in their mid to late 20s, but during discussions we also identified some secondary audiences that are also present. Due to the more disturbing elements of our film, and the seriousness of the issues raised, it is likely that older adults, particularly parents, would also be interested in the film as it is something that may have affected them or a concern for them and their children. We also recognised thriller fans as more of a tertiary audience: those who are regular cinema goers and genuinely enjoy this genre may see an advertisement of our film, and it was therefore important we included them when considering audiences. Our film isn’t gender specific, but we thought it was most likely that our audience would be British as it promotes gritty British attitudes and those who live in Britain are much more likely to be aware of the issue.