Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Evaluation Question Three
1.
2. POSTER
The early drafts of my poster proved hard as proved with just one positive comment from
one peer in stating it an “effective tagline”. The lack of positive feedback for me was a
inspiration to try harder and make a much improved product. The lengthy list of
improvements was a way of knowing what had to change and improve I swiftly
addressed the need for a better “arrangement of text” and more “conventional details”
I added a double tagline, as well as a twitter reference in #SURVIVALISINSTINCT, which
in turn gives the on-looker an engagement with the brand making them feel more
associated with it. The audience feedback also informed me that the title needed “more
to it”. From this individual piece of feedback I adapted my title to possess a brooding
red inter-colour which I hope gives off imagery of blood and violence. From the
feedback of my third draft I was made aware that it “needs a billing block”. After
having this information I imported the billing block from my trailer onto the poster,
giving the audience the conventional details about the film as well as the website and
other social media links. Upon receiving further feedback, now on my fourth draft, I
was told that the release date is “maybe out of the normal position?” This question
had got me thinking of removing the big, bold release date to create space to have two
strong taglines which both heavily connotate to the post-apocalyptic genre. This was
something we felt needed more evidence of after receiving feedback saying “maybe
more on the genre?”.
3. MAGAZINE
The earlier drafts of my magazine, I learnt, needed improvement to meet the grade I desired
and for this I depended on my audience feedback. For my magazine one peer commented
that it possessed a “strong conventional layout” and that the “Splash is especially
pleasing and professional looking”. Another peer stated it has a “nice looking range of
fonts” as well as it having an “impressive title” saying it “stands out well (catches
attention)”.. These two examples informed me that the magazine was eye-catching and that
I succeeded in trying to gage with the on-looker.
It however wasn’t plain sailing, from the earlier drafts I was told I needed a “brighter main
image” and a “slightly larger” Splash. This was something I learned and thus adapted my
cover accordingly. This ensured I had comments on my finished draft such as “seriously
impressive”. In looking back at my feedback for my magazine’s final draft I learnt that
changing my image that I used would help improve my grade. This has been picked up by
a fellow peer, who stated the “elimination of the picture’s border” would be classed as a
“beneficial improvement”. From gaining my audience feedback on a early draft of the
cover I was told “the gradient is uneven” something I hadn’t noticed at all. Having the need
to accommodate this comment, I adjusted the gradient ensuring it was not only even but
also thicker ensuring the image had the space it needed to be the most dominant feature of
the page.
I also learnt from receiving the audience feedback not everyone will like or admire the
product, everyone has their personal tastes making the unique and some critical of my
finished page.
4. TRAILER
Being the biggest and most ambitious of the three projects, the trailer was always going to
gage more discussion and audience feedback. In referring to the feedback we had from
our focus group, one member commented the target audience of 18-25s “represented
the characters’ age”. This told us that the audiences could possibly relate, engage and
possibly emphasis with the characters due to their similar ages. One other member of
the focus group stated the soundtrack “fitted the theme of the film” This was added to
by one other member who believed the soundtrack resembled a “heartbeat”. This told us
a group we succeeded in making a atmospheric soundtrack, one which through it’s
similarity to a heart can be seen as personified and it “fitted” the genre making our
trailer successful in making a audible post-apocalyptic backdrop. The code of enigma in
our focus group was quite successful as the group were asking us questions such as
“did they survive? – “why were they being chased?” – “how did they get the guns?”.
These questions were ones we wanted our audience to ask. This ensured the trailer
makes the audience think internally and this thinking results in questions adding to the
code of enigma. In asking the group how they compared our trailer to other real film
trailers one answered “top notch” One other believed it was “pretty good”. Another
member commented that the trailer had the “same pace” as other post-apocalyptic
trailer. These comments gave us the belief we had made something that could be
rightfully compared against the trailer to one of main influences such as The Road.
5. TRAILER CONTINUED
We were also told we could have done a bit more to show the world as post-apocalyptic. One
member believed the audience should have “clarification of what happened” This told us
the completely ambiguous nature we strived for in the trailer could have possibly been
limitised. This was added to when most of the group commented on the long black
sequences in the opening sequence of the trailer. One member told us there was “too much
black”. In hearing that commented was supported by most in the focus group we edited that
sequence filling in those long black passages with what we believe is a strong, mysterious,
yet intriguing opening.
We were also told “the amount of dialogue wasn’t overwhelming so you didn’t get distracted
with what you were hearing” Which gave us the impression our motive to have the perfect
balance of dialogue, voiceover and soundtrack was possibly met. However one member of
the focus group believed “the dialogue at the beginning was a bit quiet”. From this we
increased the volume of the dialogue in the opening stages which helped to make it easier
to distinguish what the characters were saying.
One of our strongest desires at the start of our project was to have a strong, poignant end to
the trailer. From our feedback we believe we achieved this. We received comments such as
“it was a poignant last shot” and another stating “the ending worked”. These comments in
all gave us a strong impression that our ending provided an intriguing and engrossing end
to out trailer.
7. WRITTEN QUESTIONNAIRE FEEDBACK Q1:
The whole focus group agreed that the trailer should have a age range
ranging around the 18 age bracket, with 50% suggesting “the trailer
targets the 15-20 age range”. The other 50% believe that the “trailer
targets 18-25 year olds”. We always believed in the latter, that the trailer
was very strong and quite violent. However these results told us that
the trailer isn’t that violent, that in fact if we wanted a higher range we
needed more gruesome scenes. I however feel quite happy in being able
to secure the younger generation’s attention as I feel there isn’t a
present post-apocalypse film out there whose target audience involves
“15-20” year olds. I therefore feel we have a project in The Deprived
that is quite possibly unique and has a very fresh take on the ever
growing post-apocalyptic genre.
9. WRITTEN QUESTIONNAIRE FEEDBACK Q2:
The results of this question gave me and my group much joy in knowing
our target audience acknowledged our desired genre was “post-
apocalyptic”. “62%” believed that the genre was post apocalyptic. In
this question we allowed the group to fill in more one genre. We know
that 7 out of the 9 in the group selected post-apocalyptic as a genre
they believed the trailer to be, making us feel we made the trailer seem
post-apocalyptic giving us confidence we made a good mix of mise-en-
scene.
In looking at the other answers “15%” believed it could considered a
“horror” film. This made us believe we were able to offer a intimidating
atmosphere in the trailer without showing any jump scares that would
often be seen in horror trailer. I also believe we realised the trailer had a
good mix of “action” after having “15%” of votes in favour of the trailer
being a “action” film trailer. I take from this that we included a good
range of fast sequences that are often associated with real action films
11. WRITTEN QUESTIONNAIRE FEEDBACK Q3:
These responses didn’t really come to me as a massive surprise. Our trailer
didn’t involve one female, mainly because we strongly believe that if the
world was to turn upside down as seen in our trailer then it would be a
patriarchal society where women would have an extremely marginalised
position.
To have “70%” agree with our beliefs in that the trailer is targeted towards
males gives me great confidence that it is an identifiable male-targeted
film. From this I could also take that the audience is possible under a
form of implosion. As there is a risk of society breaking down and the
world crumbling, the audience could possibly believe they might be
watching the future or at least a loose representation of it.
13. WRITTEN QUESTIONNAIRE FEEDBACK Q4:
These results gave me further confidence that we as a group created a
trailer with a mysterious and ambiguous atmosphere. With “50%”
believing the trailer is “slightly confusing at times but understandable”
We feel that we did a good job in not making the trailer a complete
narrative story, but we also were able to produce something that made
the audience ask questions, adding to the code of enigma. Adding to
this were “30%” believing they completely understood the trailer, which
informed us that we also created a product which people admired and
enjoyed the ambiguous nature of the trailer.
15. WRITTEN QUESTIONNAIRE FEEDBACK Q5:
Another favourable set of results are presented in the previous slide with
“65%” saying they would go and see the film. This gave us a really good
feeling that we chose the right age group for our target audience. We also
learnt we were not ever going to please everyone , with “13%” believing
they wouldn’t want to go and watch the movie. The rest were on he fence.
This told us that we successfully targeted the right age range, as well as
being able to produce an attractive product for our audience.
17. WRITTEN QUESTIONNAIRE FEEDBACK Q6:
With “53%” of the group believing the sound and visuals “definitely”
complemented each other, I feel that we have given the audience a
decent mix of audible and visual engagement. I don’t think these
results reflect badly on our trailer with “36%” believing they “mostly”
complemented each other giving us the belief that the majority of our
target audience would be pleased and engaged with what is playing out
in front of them.
To conclude I feel I have constructed three fine and professional products
which have gaged with my target audiences. I believe my target
audiences’ feedback has informed me through the past weeks of how to
improve my products and I have adapted them accordingly. Without my
audience feedback, my three products would be nothing like they are
now.
