Social Media and Volunteers Webinar
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Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers? Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program. In this webinar you will: Review best practices for finding and retaining volunteers Learn how social media can be an effective tool for recruitment and communication Assess if and how social media might benefit your volunteer program Discover additional websites and online tools to explore
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Social Media and Volunteers Webinar
- 1. Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by
- 4. Social Media for Volunteer Managing and More Facilitator: Kami Griffiths, TechSoup Global Presenters: Erin Barnhart, Jayne Cravens Sponsored by This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License .
- 5. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.
- 7. Speakers Kami Griffiths Facilitator TechSoup Global Jayne Cravens Presenter Coyote Communications www.coyotecommunications.com jc@coyotecommunications.com Erin Barnhart Presenter Effective Altruism, LLC www.effectivealtruism.com [email_address] Assisting with chat questions: Elliot Harman, TechSoup Global
- 12. Impossible to Use Eveerything!
- 13. 4 Popular “Social Meial Sites
- 14. Facebook
- 15. Twitter
- 16. LinkedIn
- 17. LinkedIn
- 18. LinkedIn
- 20. Organizations Using Social Media to Recruit, Recognize & Build Community Among Volunteers: Examples
- 21. Facebook Example
- 22. Facebook Example
- 23. Twitter Example
- 24. Twitter Example
- 25. LinkedIn Example
- 26. LinkedIn Example
- 27. LinkedIn Example
- 28. Blog Example
- 29. Blog Example
- 39. Questions
- 41. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html
- 42. Thank you! Please complete the post event survey! Kami Griffiths, kamigriffiths@gmail.com
Editor's Notes
- TechSoup.org offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support. In addition to online information and resources, we offer a product philanthropy service through which nonprofits can access donated and discounted technology products, generously provided by corporate and nonprofit technology partners.
- TechSoup Global currently operates its product donation programs with partners in 32 countries. With the number of supporting corporations currently at 37 (offering 392 different donated or discounted products) TechSoup Global has provided approximately 4.9 million donated technology products since program inception to NGOs around the world. The retail price of these donations is roughly equivalent to US$1.4 billion.
- Briefly, what is Facebook. The page is an example of what a volunteer might see on his or her facebook page from organizations that involve volunteers.
- Briefly, what is Twitter. The page is an example of what a volunteer might see on his or her Twitter page from organizations that involve volunteers.
- LinkedIn – not really social networking but, rather, professional networking. Some people view the page for Facebook-style updates.
- Some people use LinkedIn to view what one person has been up to, professonally
- Most people use LinkedIn to view the profiles and connections of people that they want to know as a part of their professional or volunteer work.
- Most people use LinkedIn to view the profiles and connections of people that they want to know as a part of their professional or volunteer work.
- PeaceCorps uses Facebook to both recruit volunteers and to recognize the work of current volunteers in the field. It does not, however, use it as a way to connect current volunteers to each other, to build community among them, etc.
- student atheists association at U of Oregon that uses Facebook to build community among its volunteers (to remind them of upcoming meetings, to thank them for past participation, to give them a forum to share thoughts with each other, etc.)
- Example ONE of an organization that uses Twitter to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
- Example TWO of an organization that uses Twitter to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
- Example ONE of an organization that uses LinkedIN to build community among volunteers, give volunteers updates, recruit new volunteers, recognize volunteers, etc.
- Explain why this is a great blog example
- Explain why this is a great blog example
- -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
- -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
- -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)
- -- Talk about how a person's Facebook, LinkedIn or Twitter account is that person's, not the organization's, and that some things a person might post on their wall might make others at your organization offended, even upset. You need to think about that before you go gung-ho linking everyone together on social media -- Talk about how not everyone wants to link to organizations they volunteer with on their social networking sites; they may feel very protective of their social life and not want you, the organization they volunteer for, a part of that -- Review some very general social media guidelines you might want to pass on to your volunteers, without being overly restrictive (for instance, you can tell volunteers that they cannot violate your organization's confidentiality policies, but can you really tell them that they can't ever be negative in a Facebook status about your organization; for instance, that your meeting last night was boring or unorganized?)