Social Media and Volunteer Engagement


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How can you use social media to find and engage volunteers? This webinar goes over the basics of social media and offers ideas for using popular sites such as Facebook, Twitter and LinkedIn for working with volunteers.

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Social Media and Volunteer Engagement

  1. 1. Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar
  2. 2. Before
  3. 3. Now What are they saying?
  4. 4. They’re spreading the news .
  5. 5. They’re sharing their experiences and talking about the things they care about.
  6. 6. What can you say? <ul><li>News and Updates </li></ul><ul><li>Point people to blog posts or other things of interest </li></ul>
  7. 7. But they’re not just talking.
  8. 8. Social media can be a place for giving and receiving. What can your organization give?
  9. 9. lets you create a library of content that is accessible by anyone, from anywhere. Go>> Use tags to organize your bookmarks. Create an RSS feed for your bookmarks or link your account to Twitter to keep people updated.
  10. 10. YouTube Communicate your organization’s mission and work – easily. Video credit – charity:water
  11. 11. But you don’t need fancy camera work to make a connection. Creating simple videos to train volunteers and introduce them to your organization can save you time. And, it helps volunteers get to know you better. Video credit – La Puenta Library
  12. 12. LinkedIn <ul><li>Meet people in your industry </li></ul><ul><li>Stay in touch with colleagues and contacts </li></ul><ul><li>Find jobs, volunteer opportunities, and interest groups </li></ul>
  13. 13. <ul><li>Share content that is relevant to your industry </li></ul><ul><li>Introduce volunteers or supporters to each other, articles of interest, and ideas through LinkedIn Groups. </li></ul>But also: Go >>
  14. 14. Facebook Go >>
  15. 15. What enters the “feed”? <ul><li>Adding Pictures or Video </li></ul><ul><li>Creating a Note </li></ul><ul><li>Starting a Discussion </li></ul><ul><li>Creating an Event </li></ul>Go >>
  16. 16. <ul><li>Shows in your status stream that you added a new Event </li></ul><ul><li>You can invite all of your “fans” </li></ul><ul><li>People can RSVP, and it’ll show in their status stream </li></ul><ul><li>Attendees can post pictures and videos of the event </li></ul>Facebook >> Benefits of Using Facebook Events
  17. 17. Twitter @____ = say hi, reply to, direct your followers to # = group tweets into a category or thread or http://ow.ly123abc etc. = shortened URLs (saves character count) RT = retweet
  18. 18. Uses of Twitter <ul><li>Spread the word about events, promotions, or volunteer opportunities </li></ul><ul><li>See what people are saying about your organization or cause </li></ul><ul><li>Organize volunteers with a ‘#’ to keep them informed of important updates, events, or ways to help out </li></ul>“ We need 4 volunteers this afternoon to help walk dogs #HelpHSUS” <ul><li>Hear what others in your industry are saying </li></ul><ul><li>Collect ideas and interesting information </li></ul><ul><li>Talk to your fans, advocates, and opponents </li></ul>Twitter >>
  19. 19. Crowdsourced Volunteering <ul><li>Crowdsourcing is using the power of your network to complete tasks, solve problems, get feedback, etc. </li></ul>Are there small scale projects that many people could contribute to?
  20. 20. Crowdsourcing can be complex. Open Green Map is an interactive mapmaking tool that helps people all over the world quickly share their own selection of sustainability sites, pathways and resources with others.
  21. 21. But it doesn’t have to be. #nwf
  22. 22. How do you benefit? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.
  23. 23. Social Media on VolunteerMatch <ul><li>Share your opportunities and organization profile with AddThis </li></ul>
  24. 24. How are people using AddThis? * Based on all shares from May 2009 – June 2010
  25. 25. Anatomy of a Social Opportunity Cross-Cultural Solutions: 91 Shares
  26. 26. More Social Media on VolunteerMatch Facebook Connect makes it easy for volunteers to share information about your organization with their friends on Facebook.
  27. 27. “ Like” any volunteer opportunity or organization on Social Media on VolunteerMatch
  28. 28. And when people sign up for your volunteer opportunities or review your organization, they will be prompted to share this with their friends on Facebook.
  29. 29. Cheat Sheet Delicious YouTube LinkedIn Facebook Twitter <ul><li>Keep a library of articles that your supporters and volunteers should read. </li></ul><ul><li>For your volunteers: keep a library of documents that you need them to fill out prior to volunteering (applications, waivers). </li></ul><ul><li>Use tags to categorize articles and make them easy to find by visitors. (about_us; volunteer_orientation, etc.) </li></ul><ul><li>Create basic videos that show volunteers how to complete certain tasks for your organization. </li></ul><ul><li>Create a welcome video that introduces your organization and staff to potential volunteers, inviting them to learn more and get involved. </li></ul><ul><li>Create a video that shows the work your organization is doing to impact your cause. </li></ul><ul><li>Create a group for your organization, and post articles, news, events, volunteer opportunities, etc. </li></ul><ul><li>Create a sub-group for volunteers to connect them to each other, and have a place to share pictures, stories etc. </li></ul><ul><li>Create a Fan Page for your organization. Post pictures, videos, and update your status with news, events, volunteer opportunities, etc. </li></ul><ul><li>Post your volunteer opportunities on VolunteerMatch as events on Facebook, invite all of your Facebook fans to sign up. </li></ul><ul><li>Check out Causes on Facebook ( ) for fundraising tools. </li></ul><ul><li>Keep your followers updated on what’s happening with your organization, including blog posts, articles, office humor, etc. </li></ul><ul><li>Follow others in your cause area and pass along (RT) any of their Tweets that you find interesting. </li></ul><ul><li>Organize your volunteers using hashtags, especially for single days of service events with lots of people. “ Lunch in 15 minutes. #HumaneVolunteers ” ) </li></ul><ul><li>Crowdsource tasks and information that many hands could contribute to. (photo collections; ideas; mapping etc.) </li></ul>
  30. 30. Thanks for attending! <ul><li>Contact me: </li></ul><ul><li>Victoria Pacchiana, Online Communications Manager </li></ul><ul><li>@VMConnect </li></ul><ul><li>[email_address] </li></ul><ul><li>(415) 241 – 6884 </li></ul><ul><li>Contact Jennifer Bennett, Manager of Volunteer and Nonprofit Engagement </li></ul><ul><li> </li></ul><ul><li>(415) 321-3639 </li></ul>Resources: Check out some great blogs and guides on using social media: Download our Getting Started with Social Media Guides: