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Social marketing presentation


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Presentation on Social Marketing and Community Health by Kimberly Keith, MED, LPC

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Social marketing presentation

  1. 1. Social Marketing and Community Health
  2. 2. What is Social Marketing? Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.
  3. 3. Social Marketing Tools May Be Traditional Media NewspapersRadio TVBrochures Events Traditional Web Sites
  4. 4. Using Social Media to “Market” Positive Health Behaviors Social media marketing is a term that describes use of …online collaborative media for marketing, sales, public relations and customer service. ...
  5. 5. The Importance of Social Networks "People are more likely to acquire new health practices while living in networks with dense clusters of connections — that is, when in close contact with people they already know well.” Better health through social networking Peter Dizikes, MIT News
  6. 6. Where are Your Community’s Social Networks? Churches Support Groups Workplaces & Schools Clubs & Community Groups …and Online Friends & Extended Families
  7. 7. Clubs Professional Network Acquaintances in the community Church Work School Family Extended Family Friends ME The Social Network of just one person. The online social network mirrors real life, …and in most rural settings is quite dense and interconnected. We Have a Remarkable Opportunity to Educate and Influence Positive Behavioral Change…
  9. 9. Step One for Using Social Media To Market Health Behavior Change Define your mission, goals, and message
  10. 10. The mission of HEALTH in Columbia County is to seek to enhance the quality of life and promote long-term health and safety to the residents of Columbia County through educational programs and the use of community resources. Our vision is “Helping Everyone Achieve Long-term Health in Columbia County”, thus the name HEALTH. Start with your organizational mission
  11. 11. Thinking about my goal here. The same as always, how to make an online community in a small world work to meet needs and improve lives here. 7:24 PM Feb 16th from web What Are Your Organizational or Personal Goals and Purpose for Using Social Media?
  12. 12. “Growing Healthy Communities” Behavior Change Message Eat two more fruits and vegetables every day, and be physically active two more times every week. What is Your “Home Base” Message?
  13. 13. Step Two for Using Social Media To Market Health Behavior Change Share your message with Social Networks in the community
  14. 14. What You Need to Start a Social Media Campaign for Community Health Promotion 1. Your Mission, Goals, and Message 2. or 4. Facebook Page 5. Online Contacts for Local Social Networks (“Likers” of your Facebook Page) 3. Online Email Account
  15. 15. Why the Digital Camera? Pictures make your Page more inviting and interesting! People like to see pictures of themselves and others! Photos give your Facebook posts more visibility in your Fans’ News Feeds.
  16. 16. Simple Tools for Sharing Photos and Video on Your Facebook Page Create Photo Albums from your Facebook Page. Upload photos directly from your camera to your computer to your photo albums. Write informative captions and tag people in your photos. Rotate your Portrait orientation photos! Edit your videos to around 2 minutes when possible. Maximum video length should be 15 minutes Upload your video to an organization account on YouTube Post the link to the video on your Facebook Page. It will embed, allowing viewers to watch the video from their own Facebook News Feed.
  17. 17. Encourage people to post Photos on your Page!
  18. 18. Getting Started: Organize Online Accounts 1. Start by creating an online organizational email account. This simplifies the creation of all online accounts, e.g. Facebook, YouTube, Constant Contact, Wordpress, and prevents confusion when online accounts are associated with individuals within the organization. *Recommendations : 2. Use the same email address and password for all of your online social media accounts.
  19. 19. Create Your Facebook Page
  20. 20. Do You Need a Personal Profile? 1. In most cases you should have a personal profile on Facebook. a. For example, if you are a local employee of a state organization, you can help social marketing by friending and sharing content from the organizational Page on your personal profile. When you Like, Comment, or Post on the organizational Page, you spread the message through your social network, and that’s what it’s all about! 2. Having a Personal Profile is fun and helps you network and learn the Facebook ropes for a more effective Page.
  21. 21. Post Announcements and Other Information Members and the Public Need to Know Share Health Education and Awareness Content from Online Sources such as CDC Promote Local Resources and Events for Health Improvement and Access Interact with Others on Your Page; Meet New People; and Strengthen both Weak and Strong Ties What Can I Do with A Facebook Page?
  22. 22. Invite selected people to Like the Page. Start with your core group of Facebook contacts until you get at least a full page of content. Ask your core group to Suggest the Page to their Friends and Share the Page Content on their Profile. Create a Facebook Ad for your Page. Share the “link love”. Add other Pages to your Favorites. Tag people in your photos and status posts. Share other people’s content on your Page. How Do I Get People to “Like” My Facebook Page?
  23. 23. 1. Post Pictures and Videos. 2. Post Links to helpful content. 3. Ask your core group to visit the Page often and Like, Comment, and Share content on the Page. 4. Reply to new people who comment. Thank them for visiting. Engage. Interact. How to Make the Page More Visible Cracking the Facebook Code by Thomas E. Weber
  24. 24. To get around the restriction on number of characters in a Facebook Status post, attach a photo, video, or link to the post. This will give you more space for your Status post. Use Notes. The Notes feature allows you to format a post with Bold Headings, Lists, and Image Inserts rather than just straight text. Use Static FBML. Create rich multimedia boxes on your Facebook page. Facebook Tips and Tricks
  25. 25. More Online Tools for Social Marketing Because Facebook Pages are public, many small organizations will find that is all they need. But when Facebook isn’t enough, consider:
  26. 26. Google sites are built on a WIKI format and are useful for sharing resources and information. You can even upload documents to share on your Google site.
  27. 27. Type the full address in Google Maps search box. Click the Link, then copy and paste the URL for the address. Attach it as a Link in your Facebook Page Status box!
  28. 28. The Left Column on Sign into your organizational Google account, then MY MAPS. Create Placemarkers for your organization or an event. Check the Street View! Make it public to share on your Facebook page.
  29. 29. Tumblr is a site for posting short bites of updated news and resources from your organization on a health topic.
  30. 30. is a completely free blogging platform that doesn’t require outside hosting.
  31. 31. Constant Contact lets you manage your email correspondence, conduct online surveys, promote events, and more.
  32. 32. The Future is Now: Mobile More Americans own mobile phones than landline phones or even computers. The ubiquity of mobile devices makes them an ideal medium for health messaging and promotion. CDC is exploring a number of ways to use mobile technology to promote healthy and safe behaviors.