This is not going away!Tools will change, the act of social networking will not
The popularity and affordability of smart phones increases the need for tools to be mobile. The ease of sharing things on multiple platforms (e.g Twitter feeding Facebook) will continue to rise.
MNA does not use all of these tools, it’s just not possible.
Introduction To Social Media Vista Training
Introduction to Social Media<br />Allison Treppa<br />Director of Marketing & Member Services<br />Michigan Nonprofit Association<br />atreppa@MNAonline.org<br />www.MNAonline.org<br />
About Me<br />Allison Treppa<br />Director of Marketing & Member Services<br />Michigan Nonprofit Association <br />atreppa@MNAonline.org<br />Website: www.MNAonline.org<br />Blog: http://MNAonline.wordpress.com<br />Twitter: @MNAOnline<br />
Goals for Today<br />Explore tools that relate to your nonprofit mission<br />Prepare for new generation of communication tools<br />Discover how trends impact communication planning<br />
What is Social Media?<br /><ul><li>Definition: “the use of electronic and Internet tools for the purpose of sharingand discussing information and experiences with other human beings.”</li></ul> - Ben Parr <br /> http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition<br /><ul><li>In other words, social media describes the tools people use and the ways people share ideas online.
What About You?<br />What tools are you currently using? <br />How do these tools advance your mission or support your strategic plan? <br />
Many Things Won’t Change…<br />Listening<br />Telling Your Story<br />Speed of Communication<br />
The Tools Will Likely Change…<br />Photo Sharing (Flickr)<br />Video Sharing (YouTube)<br />Social Networks (MySpace, Facebook, LinkedIn)<br />
Waiting is NOT the Answer<br />Waiting for new communication “fads” to settle will not make it happen. <br />There is an increasing need to be adaptable and flexible with these tools.<br />Be committed to the tools that advance your mission until they no longer do that.<br />By the time you learn and adapt to one tool, another one emerges. (e.g. MySpace) <br />
How Do You Prepare? <br />Don’t be afraid!<br />Know the purpose of the available tools.<br />Utilize popular tools based on mission advancement and available staff/volunteer time.<br />Research social media policies and your own employee handbook.<br />IBM http://www.ibm.com/blogs/zz/en/guidelines.html<br />
Example<br />Tool: Twitter (http://twitter.com/MNAonline) <br />Purpose: To build relationships, share information with, and listen to others in the sector/with an interest in the sector; members, nonprofit professionals in Michigan, nonprofit professionals across the country, Michigan residents. <br />General Strategy: To listen to and share relevant information in real time with nonprofits and establish MNA as a thought leader in the nonprofit sector about social media. <br />Strategic Plan Support: Goal B, Objective 6 – Increase awareness of MNA and affiliate organization membership, benefits, resources and programs.<br />Results/Expected Results: Have over 1,000 followers on Twitter, in addition to numerous mentions, retweets, and conversations with other Twitter users. Anticipate growing the conversation with our national peers in addition to state nonprofits, MNA members, and individuals in Michigan. <br />
A Great Resource for Basic Videos:<br />SERVE<br />STRENGTHEN<br />TRANSFORM<br /> COMMUNITIES<br />http://www.commoncraft.com <br />
Social Media in Plain English<br />http://commoncraft.com/socialmedia<br /> or<br />http://www.youtube.com/watch?v=MpIOClX1jPE<br />
The Importance of Listening<br /><ul><li>Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.
Little time on the front end = big payoffs in the long run
Food Stamp Challenge example – Michigan Nonprofit Association Blog </li></li></ul><li>The Importance of Storytelling<br /><ul><li>The best storytelling shows the story – various types of media including photos, videos, audio and text can each play a part
Can appeal to staff, volunteers, donors, and people who could potentially fill these roles
Photo Sharing<br /><ul><li>Photos can be uploaded to sites like Flickr, tagged, grouped, and shared
Tagging allows photos to be organized by subject matter
Groups allow multiple users to upload photos that share a common theme</li></li></ul><li>YouTube Nonprofit Channel Program<br />http://www.youtube.com/nonprofits<br />
What is a blog? <br />What is blogging?<br /><ul><li>A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order
A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments
A blog can easily act as a hub of an organization’s accounts/presences and facilitate relationship building MNA Blog
A blog can also contain a fundraising widget for raising money</li></li></ul><li>Blogs in Plain English<br />http://commoncraft.com/blogs<br /> or<br />http://www.youtube.com/watch?v=NN2I1pWXjXI<br />