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1. Working Title:
What is it called? Cola Game
Target Platform:
The game would come for mobile, App Store and Google Play Store.
Genre:
The genre would be a endless runner game that will keep getting harder the better you do.
Language / Territories
It would be out in all counties, but people that don’t have up to date phone or don’t have one at all
will not be able to play the game at all. The game will not contain anything that would disable
people from playing it such as strong language and violent themes in it.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:
Fun and easy to play.
Style (similar products and graphical style):
There are many games that all following same design but just with a different art style. The endless
runner genre is one of, if not the most popular games to play on mobile. Some of the more well
known games are; Subway Surfers, Temple Run (1, 2, 3), Sonic Dash and Super Mario Run. They
all play the exact same way but have different settings or art styles.
Audience:
The game would be aimed to a younger audience due to the game being simple to play as well as
having a ‘cartoony’ look to it and being very dumbed down I terms of ease to play. There is not one
gender as the primary audience.
Legal & Ethical Considerations:
There will not be any type of offensive material in it so there will be no issue with different ethnic
group. Young people will not have a problem with viewing the game as the primary audience is
aimed to a younger demographic. There will be no mature theme in it so the product can be used
by anyone and everyone. It will follow the same gameplay style but isn’t going to copy any ideas or
artwork from other games in the genre.