P&G MARKETING CAPABILITIES

2. OUTLINE
.COMPANY FACTS
.P&G BACKGROUND
.MAIN PROBLEM
.MARKETING AT P&G
.CONCLUSION

4. FACTS
.
.GLOBAL LEADER IN CONSUMER GOODS.
.MORE THAN A DOZEN BILLION DOLLAR
BRANDS.
.THE FIRST COMPANY TO ADVERTISE DIRECTLY
TO CONSUMER.
.WORLD’S LARGEST INANCIAL COMMITMENT
TO MARKETING AND ADVERTISING.

5. P&G’S FINANCIAL COMMITMENT TO
ADVERTISING
.8.68 BILLION ADVERTISING BUDGET
(2010)
.78.94 BILLION SALES HIT(2010)
.12.74 BILLION -NET SALES(2010)
.186.63 BILLION- MARKET
CAPITALISATION

7. HEALTH CARE

8. EXPANSION THROUGH
ACQUISITIONS

9. WHAT IS
THE
PROBLEM

10. P&G MARKETING STRATEGY
BUILDING CUSTOMER RELATIONSHIP
MANAGEMENT(CRM)
CONSTANT INNOVATION

11. .BRAND MANAGER SYSTEM
.SATISFY THE CUSTOMER IN A SUPERIOR WAY TO WIN OVER
THE COMPETITION AND ACHIEVE LEADING POSITION IN
THE MARKET
.ORGANISE QUALITATIVE CONSUMER TESTING AND RUN
MONTHLY EVALUATIONS OF NEW PRODUCT LAUNCH.

12. CRM
PURPOSE: ENABLES ORGANISATIONS TO GAIN
ADVANTAGE OVER IT’S COMPETITORS.
FOCUS: CREATING VALUE FOR THE CUSTOMER AND
THE COMPANY OVER THE LONG TERM.
.CRM AND RETAINING CUSTOMERS ARE IMPORTANT
FOR CORPORATE PERFORMANCE

15. SOCIAL MEDIA MARKETING

16. Conclusion
.P&G is a company with a strong R&d and consumer research ,high quality
performance , powerful innovation ,evolving marketing strategy ,strong marketing
talent and strong commitment on media spending budget.

17. THANK YOU