Monopolistic competition is a market structure with many small firms that produce differentiated products. While firms have some control over prices, products are still close substitutes. Firms rely on non-price competition like advertising to differentiate themselves. In the long run, firms will earn zero economic profits as entry and exit causes demand to equal average cost. Monopolistic competition results in some inefficiency but provides greater variety compared to perfect competition.
Marico is one of the successful Indian conglomerates with its interests aligned with manufacturing industry and retailing consumer goods in addition to catering services in the beauty space. The origin of the company takes back us to the year 1948 when a trading business family, Mariwala based in Mumbai started Bombay Oil Industries Ltd. BOIL facility was mainly comprised of a vegetable oil refinery, a chemical plant and a coconut oil extraction plant. BOIL started to diversify into different branded customer products. They incorporated Marico Foods Limited in 1988 and shifted the consumer products division of BOIL into it. In the year 1990, BOIL made an agreement with Marico to share its vegetable oil brand Saffola and Coconut oil brand Parachute. The company successfully accomplished several acquisitions in the later years. The most notable one is the acquisition of P & G's anti-lice treatment brand, Mediker in 1999. Marico acquired the Parachute and Saffola brands in the year 2001 from Bombay Oil Industries Ltd. It also entered into skin care industry in 2003 by acquiring Sundari LLC of the USA, a company catering luxury ayurvedic products. The other popular brand acquired by Marico is Manjal, Kerala based herbal bath soap. In this report, we try to understand different marketing parameters on which Marico’s performance can be evaluated like SWOT analysis, PESTEL analysis and Marketing Mix.
Microeconomics mainly deals with an individual’s behavior and decisions that affect the demand and supply of goods and services. www.unitedworld.edu.in
Marico is one of the successful Indian conglomerates with its interests aligned with manufacturing industry and retailing consumer goods in addition to catering services in the beauty space. The origin of the company takes back us to the year 1948 when a trading business family, Mariwala based in Mumbai started Bombay Oil Industries Ltd. BOIL facility was mainly comprised of a vegetable oil refinery, a chemical plant and a coconut oil extraction plant. BOIL started to diversify into different branded customer products. They incorporated Marico Foods Limited in 1988 and shifted the consumer products division of BOIL into it. In the year 1990, BOIL made an agreement with Marico to share its vegetable oil brand Saffola and Coconut oil brand Parachute. The company successfully accomplished several acquisitions in the later years. The most notable one is the acquisition of P & G's anti-lice treatment brand, Mediker in 1999. Marico acquired the Parachute and Saffola brands in the year 2001 from Bombay Oil Industries Ltd. It also entered into skin care industry in 2003 by acquiring Sundari LLC of the USA, a company catering luxury ayurvedic products. The other popular brand acquired by Marico is Manjal, Kerala based herbal bath soap. In this report, we try to understand different marketing parameters on which Marico’s performance can be evaluated like SWOT analysis, PESTEL analysis and Marketing Mix.
Microeconomics mainly deals with an individual’s behavior and decisions that affect the demand and supply of goods and services. www.unitedworld.edu.in
Monopolistic competition - The Four Types of Market Structure - EconomicsFaHaD .H. NooR
Monopolistic competition is a type of imperfect competition such that many producers sell products that are differentiated from one another (e.g. by branding or quality) and hence are not perfect substitutes. In monopolistic competition, a firm takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other firms.[1][2] In the presence of coercive government, monopolistic competition will fall into government-granted monopoly. Unlike perfect competition, the firm maintains spare capacity. Models of monopolistic competition are often used to model industries. Textbook examples of industries with market structures similar to monopolistic competition include restaurants, cereal, clothing, shoes, and service industries in large cities. The "founding father" of the theory of monopolistic competition is Edward Hastings Chamberlin, who wrote a pioneering book on the subject, Theory of Monopolistic Competition (1933).[3] Joan Robinson published a book The Economics of Imperfect Competition with a comparable theme of distinguishing perfect from imperfect competition.
Monopolistically competitive markets have the following characteristics:
There are many producers and many consumers in the market, and no business has total control over the market price.
Consumers perceive that there are non-price differences among the competitors' products.
There are few barriers to entry and exit.[4]
Producers have a degree of control over price.
economics #ucp
What is 'Monopolistic Competition'
Characterizes an industry in which many firms offer products or services that are similar, but not perfect substitutes. Barriers to entry and exit in the industry are low, and the decisions of any one firm do not directly affect those of its competitors. All firms have the same, relatively low degree of market power; they are all price makers. In the long run, demand is highly elastic, meaning that it is sensitive to price changes. In the short run, economic profit is positive, but it approaches zero in the long run. Firms in monopolistic competition tend to advertise heavily.
BREAKING DOWN 'Monopolistic Competition'
Monopolistic competition is a middle ground between monopoly, on the one hand, and perfect competition (a purely theoretical state), on the other, and combines elements of each. It is a form of competition that characterizes a number of industries that are familiar to consumers in their day-to-day lives. Examples include restaurants, hair salons, clothing and consumer electronics. To illustrate the characteristics of monopolistic competition, we'll use the example of household cleaning products.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
1. CHAPTER 6:
MONOPOLISTIC COMPETITION
LEARNING OBJECTIVE
The purpose of this topic is to look at a very common form of
market where firms are numerous but have some monopoly power.
The characteristics of the market are first stated. The short
and long run equilibrium is shown. The economic effect of this
market is derived. Because of the importance of nonprice action
in this market, advertising is given special attention.
MONOPOLISTIC COMPETITION
Monopolistic competition is a type of market characterized by
- a large number of firms,
- products which are differentiated and not seen as perfect
substitutes by consumers,
- some ability of sellers to set prices as they wish,
- free entry to and exit from the market,
- heavy reliance on nonprice actions to differentiate one's
product.
The monopolistic competition form of market is extremely common.
Almost all retail operations are in this form of market. Small
businesses in all sectors fall in this category. Starting a
business is relatively easily, but staying in business is not:
that requires an ability to convince customers that the product
is different and better than that of competitors.
MONOPOLISTIC COMPETITION NUMBER OF FIRMS
The large number of firms in monopolistic competition implies
that the firms are small in comparison to the entire market.
Although they have some power over price (to the extent that
their products are differentiated), they do not have sufficient
power to retaliate if another firm changes its price. This is
the major distinction between this market form and oligopoly.
MONOPOLISTIC COMPETITION DIFFERENTIATED PRODUCT
The differentiated product sold by a firm in monopolistic
competition has some features that makes a customer prefer it
over the available similar products of other firms. The features
may be physical or created by advertising. The power of any firm
over price stems from this very fact that products are not perfect
substitutes. Nonprice actions are necessary to make the products
differentiated.
MONOPOLISTIC COMPETITION ENTRY TO MARKET
No barriers to entry or exit exist in monopolistic competition.
However, the need to make one's product differentiated may
require nonprice action, which, if unsuccessful, would drive
the firm out of the market.
MONOPOLISTIC COMPETITION DEMAND
The demand of a firm in monopolistic competition is downsloping
2. because of the preference of customers for the features of
the differentiated product. However, because there are many
close (if not perfect) substitutes readily available, the demand
is highly elastic. Graphically, this means that the demand in
monopolistic competition is flatter than in monopoly.
The demand of a restaurant is likely to be very elastic because
there are many other food outlets available to customers. But
the demand is not perfectly elastic (i.e. horizontal) as in the
case of perfect competition because, each restaurant has
something to offer other restaurants do not: for instance,
convenience, location, elaborate menu, or just atmosphere.
MONOPOLISTIC COMPETITION PROFIT
The profit of a firm in monopolistic competition is determined
in the same fashion as in any other type of market by finding the
optimum quantity where marginal revenue intersects marginal
cost. This optimum level of output, in turn, determines the
price charged (on the demand curve) and average unit cost (on
the average total cost curve). The profit is the excess of
total revenue area over total cost area.
A restaurant should accept customers as long as the additional
or marginal revenue exceeds the additional or marginal cost of
the last meal served. This seems to be apparent in the
reservation process which limits the number of patrons. Without
reservations, the restaurant would either have to serve customers
in overcrowded conditions or make them wait on line.
MONOPOLISTIC COMPETITION LONG RUN EQUILIBRIUM
The long run equilibrium of a firm in monopolistic competition
is where demand is tangent to the average total cost curve.
There is no profit. Should there be a profit (if demand is
above the average total cost curve), firms would enter the
market and drive the demand down. And should there be a loss
(when demand is below average total cost), firms would leave
the market and push demand up. Firms may, however, retain some
profits by using more nonprice action.
All successful restaurants have scores of imitators. Several
chains have attempted to duplicate McDonald, and siphoned some
of its customers and profits. But, McDonald has fought back with
extensive advertising.
MONOPOLISTIC COMPETITION ECONOMIC EFFECT
The economic effect of monopolistic competition is an overall
undesirable loss of allocative and productive efficiency: the
customer pays more and is able to buy less than in perfect
competition. However, the effect is not as serious as in
monopoly and the differentiated products provide a much sought
diversity. Nevertheless, some waste is present in excess
capacity and in use of nonprice competition.
3. Generic product markets approach perfect competition because
they are standardized. Brand name products of the same type
(for instance, cookies) are in monopolistic competition because
they are not the same uniform item, but somewhat different.
Customers have to pay a higher price for brand name products
(such as Nabisco or Keebler), but they do not seem to mind too
much.
MONOPOLISTIC COMPETITION NONPRICE ACTION
Nonprice action of firms in monopolistic competition consists
primarily in either
- product development, or
- advertising.
Product development is sometimes only cosmetic to give the
illusion of novelty. Another danger stems from excessive
diversity which may confuse consumers.
Brand name producers have a variety of means to make their
products special to customers. Most important is advertisement
which generic item producers would obviously not use.
ADVERTISING - ARGUMENTS IN FAVOR
Some of the arguments in favor of advertising are
- advertising is informative,
- advertising increases sales and permits economies of scale,
- advertising increases sales and contributes to economic
growth,
- advertising supports the media,
- advertising increases competition and lowers prices.
New product advertisement is essential: think of a major artistic
event that interested viewers would fail to see because it has
not been announced widely enough. But, most of the advertisement
(on television for instance) is for existing, well-established
products such as soft drinks or other consumer products; that
advertisement seeks only to sway customers away from competitors.
ADVERTISING - ARGUMENTS AGAINST
Some of the arguments against advertising are
- advertising is not informative but competitive,
- the economies of scale are illusory,
- advertising raises the cost curve,
- advertisers may use their influence to bias the media,
- advertising is used as an entry barrier, and
- advertising is not a productive activity.