Franchising is a strategy being considered by small and medium retail stores in Vietnam to expand their business. Convenience stores dominate the retail market, with many franchises operating in Vietnam. Franchising faces challenges in Vietnam due to a lack of franchise industry experience and legal protections for franchisees. Potential franchisees have certain expectations around sales levels, profit margins, and business support when considering franchising their small retail stores. Competition in the convenience store market is increasing, with many local and international players pursuing different customer segments as the retail industry in Vietnam continues to grow.

4. Role of small and medium retail store chain What is a convenience store?

5. Role of small and medium retail store chain “ A convenience store is a small store or shop that sells items such as candy, ice-cream, soft drinks, lottery tickets, cigarettes and other tobacco products, newspapers and magazines, along with a selection of processed food and perhaps some groceries…” What is a convenience store? Wikipedia

7. Role of small and medium retail store chain Who will come and success in Vietnam?

8. Role of small and medium retail store chain Since 1996 Supermarket stores with a size range from 1000-3000m2 were set and quickly took a key playing role in the retail market. Key players have been local retailers From1999 some foreign player have taped in the marker with store format like supermarkets, department stores, Cash & Carry such are: Big C, Metro, Lotte, Dairy Farm… 2008 The WTO commitment effected and foreign big boys expanded their chain and modern trade channel took a big step in development 2006 Modern small and medium stores concept said “hello” to the market…Then many more smart player put their foot prints and made some noise in “retail franchise industry” : G7 Mart, Shop&Go, Circle K, Familymart…and some more rumours Market development sistuation

11. Franchising challenges

12. Expectation of potential franchisee in C-store business E. Daily sales E. Mix margin We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation

13. Expectation of potential franchisee in C-store business We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation Stock control No of people

14. Expectation of potential franchisee in C-store business We conducted a survey on 100 Mom-Pop stores in HCMC about business performance Current situation Willing to be a part of a system

16. Competition Strategy Segmentation target? ( It is hard to specialize however ) Men Female Sweet Deli Family Mart Circle K, Shop & Go Coming soon

17. The Exciting game has just started

18. A RETAIL & FRANCHISE CONSULTANT IN VIETNAM [email_address]