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By fateha
Description of advertising and
marketing
Advertising: Advertising or advertising is a form of marketing
message used to encourage, persuade, or use an audience to take or
continue to take some action. Most commonly, the desired result is
to drive consumer behaviour with respect to a commercial offering,
although civil and moral advertising is also common. This type of
work belongs to a category called touching work.
Marketing: Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling that
product or service. From a social point of view, marketing is the link
between a society’s sensible rations and its financial forms of
response
Difference between advertising and
marketing
The difference between advertising and marketing is that :
Advertising: The paid, public, non-personal announcement of a
persuasive message by an identified sponsor; the non-personal
presentation or promotion by a firm of its products to its existing and
potential customers.
Marketing: The systematic planning, implementation and control of a
mix of business activities intended to bring together buyers and
sellers for the mutually
What is the size of the advertising and
marketing industry in the UK.
Advertising is actually a huge and unlike sector ranging from the
creative supports to sale departments but at the sensation 15,000
businesses and also almost 250,000 folks working in advertising is the
work to make sure the clients happy, proud and satisfied. Also it is
actually very important in the UK economy as well as the creation
head and generating around £2.6 billion from the UK bargain.
Bartle Bogle Hegarty companies
Bartle Bogle Hegarty is a British advertising agency, responsible for
some notable advertising campaigns of the last 30 years. The
company was founded by John Bartle, Nigel Bogle & Sir John Hegarty
in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together
with worldwide CEO Simon Sherwood.
It has seven offices worldwide:
• London,

• New York
•

Los Angeles

• Singapore
• São Paulo
BBH employs more than 900 staff globally.
Ownership of Bartle Bogle Hegarty
companies.
The company was founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982. To the agency's co-founders was bought out by partowners Publicist.
Abbott mead Vickers companies and
the owner.
AMV BBDO is an advertising agency that works with over 85 brands,
including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV
campaigns may incorporate digital, social, experiential, print or
broadcast media.
It doesn’t say anything about the ownership of the Abbott mead
Vickers
How does advertising and marketing
linked between Television
Advertising and marketing does have a link between Television
because you have to sometime pay for the TV to get an advert and if
you do that then the more you get new different adverts the more
you need to pay.
But fact is that sometimes you don’t have to pay for advertising
because it free you don’t have pay it the TV companies can pay for
the advertising.

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Advertising and marketing by fateha

  • 2. Description of advertising and marketing Advertising: Advertising or advertising is a form of marketing message used to encourage, persuade, or use an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although civil and moral advertising is also common. This type of work belongs to a category called touching work. Marketing: Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. From a social point of view, marketing is the link between a society’s sensible rations and its financial forms of response
  • 3. Difference between advertising and marketing The difference between advertising and marketing is that : Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually
  • 4. What is the size of the advertising and marketing industry in the UK. Advertising is actually a huge and unlike sector ranging from the creative supports to sale departments but at the sensation 15,000 businesses and also almost 250,000 folks working in advertising is the work to make sure the clients happy, proud and satisfied. Also it is actually very important in the UK economy as well as the creation head and generating around £2.6 billion from the UK bargain.
  • 5. Bartle Bogle Hegarty companies Bartle Bogle Hegarty is a British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. It has seven offices worldwide: • London, • New York • Los Angeles • Singapore • São Paulo BBH employs more than 900 staff globally.
  • 6. Ownership of Bartle Bogle Hegarty companies. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. To the agency's co-founders was bought out by partowners Publicist.
  • 7. Abbott mead Vickers companies and the owner. AMV BBDO is an advertising agency that works with over 85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media. It doesn’t say anything about the ownership of the Abbott mead Vickers
  • 8. How does advertising and marketing linked between Television Advertising and marketing does have a link between Television because you have to sometime pay for the TV to get an advert and if you do that then the more you get new different adverts the more you need to pay. But fact is that sometimes you don’t have to pay for advertising because it free you don’t have pay it the TV companies can pay for the advertising.