The document provides guidance on effective marketing practices during economic downturns. It recommends consistently using multiple marketing channels, such as advertising, direct mail, public relations, and personal contact, to build brand awareness over time. Studies show companies that maintained or increased their marketing expenditures during recessions gained market share and experienced higher sales in subsequent years compared to companies that cut back on marketing.

1. How you can take advantage of the best time in history to gain market share A guide to leading your market

10. "The keys to gaining market share in a recession seems to be spending money and adding to staff. Firms that increased their budgets and took on new people were twice as likely to pick up market share.” Management Review survey of firms in the 1990 – 1991 recession Source: Greenburg, Eric Rolfe. "Fortune Follows the Brave," Management Review, January 1993 Copyright 2009 ABI Digital Solutions

12. “ When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” Henry Ford Copyright 2009 ABI Digital Solutions

13. “ Rather than wait for business to return to normal, top executives should cash in on the opportunity that the rival companies are creating for them. The company courageous enough to stay in the fight when everyone else is playing safe can bring about a dramatic change in market position.” Advertising as an antirecession tool Harvard Business Review Source: Dhalla, Nairman K. "Advertising as an antirecession tool," Harvard Business Review, Jan.-Feb. 1980 Copyright 2009 ABI Digital Solutions

19. Super Bowl advertising costs have doubled since 1999 Source: ZdnetNews 1/2001, http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN0644484220080506

22. Drop in ad spending Source: Association of National Advertisers survey released 2/10/2009 , http://www.ana.net/news/content/1622, http://www.businessweek.com/magazine/content/04_50/b3912109.htm?chan=search, http://www.mediaweek.com/mw/content_display/special-reports/mediaweek-forecast/e3i8984cd09f9fc983651aaf8eb5b71c8ed, http://www.kiplinger.com/businessresource/forecast/archive/Firms_Slash_Ad_Budgets_in_2009_081219.html

23. Marketing best practices that effectively increase your sales even in tough economic times

27. Top of mind choices A $400,000 study shows what gives you top of mind… Source: The Ultimate Sales Machine by Chet Holmes, Portfolio 2007

33. How to attract a lot more buyers and increase and improve your branding

38. Be strategic in spending your marketing dollars – outdoor advertising has the lowest CPM Source: OAAA http://www.oaaa.org/marketingresources/factsandfigures/mediacomparison.aspx

46. Drawing Them In * Billboards * Vehicle Graphics * On Premise Signs

50. Getting Closer * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs Why the Repetition?

60. Ways to triple sales with simple steps

62. CLOSE! * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs * In Store Signs

65. Point of Purchase * Billboards * Vehicle Graphics * On Premise Signs * On Premise Signs * In Store Signs * Point of Purchase Signage

74. Signage can set the entire tone for your business

75. How to brand better, more effectively and more interestingly than any of your competitors.

79. Blue is the color of trust. Blue also feels cooling and thirst-quenching. Source: The Psychology of color Copyright 2009 ABI Digital Solutions

80. Red is the color of excitement, speed, danger and passion Source: www.webreference.com Copyright 2009 ABI Digital Solutions

81. Yellow says “warmth and happiness” Source: The Psychology of color

82. Orange says “affordable” – but not cheap Source: The Psychology of color Copyright 2009 ABI Digital Solutions

83. Source: The Psychology of color Copyright 2009 ABI Digital Solutions Green says: “abundance, nature and freshness”

84. Source: The Psychology of color Pink , teal , light blues and navy appeal to shoppers on a budget

85. Copyright 2009 ABI Digital Solutions The purpose of grand scale graphics is to catch the eye – Can your printer deliver?

86. Can they handle lighted signs?

87. Stadium and street graphics?

88. Wall graphics?

89. Point of purchase?

90. Billboards?

91. Window wraps?

92. Vehicle wraps of all sizes?

93. Exhibition and trade show signs?

94. Unusual custom jobs?

95. Graphics that set a tone?

96. And now a word from our sponsor

98. Just a few of our satisfied clients AIDS Foundation of Houston American Heart Assoc. Anheuser-Busch Bacardi USA Baker Hughes Best Western Big Brother Big Sister Blue Bell Ice Cream Caldwell Banker Capital Farm Credit Cavenders Boot City CBS (CBS Coutdoor) Centex Homes Century 21 Champion Exposition Chili’s CitiBank Clear Channel Outdoor Comcast Comfort Inn and Suites Conference USA Conn’s Appliances Country Music Hall of Fame Country Music Association CVS Pharmacy Dairy Queen Dallas Symphony Orchestra Darque Tan David Weekly Homes Days Inn Derse Exhibits Disney Exhibitsgroup/Giltspur Fast Signs Fiesta Mart Foundation for a Better Life Fox Gambrinus Company (Shiner Bock Beer) GES Gold’s Gym Hilton Garden Inn

99. A few more of our satisfied clients Holiday Inn Houston Astros Houston Chronicle Houston Food Bank Houston Museum of Natural Science Houston Raceway Park Houston Museum of Fine Arts Houston Texans Houston Rockets Houston Zoo Howard Johnson IKEA IMAX Theater James Coney Island Kroger La Quinta Landry’s Restaurants Laredo National Bank Lennar Mattress Firm Midas Miller Brewing Motel 6 Murphy’s Deli Neiman Marcus Panera Bread Perry Homes Quality Inn REMAX Rice University Ryland Homes Salvation Army Sam Adams Sign-a-rama Silestone Six Flags Sleep Inn Sonic Speedy Stop St. Pete Times Forum Subway Super 8 Texas A&M University of Houston University of Kansas US Airways US Bank Woodforest bank XM Satellite Radio

100. Our clients say it best