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  1. 1. Your LogoHere comes your footer  Page 1Define Advertising ? Advertising or advertizing is a form of communication for marketing andused to encourage, persuade, or manipulate an audience (viewers, readersor listeners; sometimes a specific group) to continue or take some newaction. Most commonly, the desired result is to drive consumer behaviorwith respect to a commercial offering, although political and ideologicaladvertising is also common. This type of work belongs to a categorycalled affective labor In Latin, ad vertere means "to turn the mind toward."The purpose ofadvertising may also be to reassure employees or shareholders that acompany is viable or successful. Advertising messages are usually paid forby sponsors and viewed via various traditional media; including massmedia such as newspaper, magazines, television commercial, radioadvertisement, outdoor advertising or direct mail; or new media suchas blogs,websites or text messages.
  2. 2. Ihr LogoClick to add titleTemplate for Microsoft PowerPoint
  3. 3. Your LogoHere comes your footer  Page 3Learn more about such terms ? .Advertising campaignAn advertising campaign is a series of advertisement messages that share a single ideaand theme which make up an integrated marketing communication (IMC). Advertisingcampaigns appear in different media across a specific time frame.The critical part of making an advertising campaign is determining a campaign theme as itsets the tone for the individual advertisements and other forms of marketingcommunications that will be used.The campaign theme is the central message that will be communicated inthe promotional activities. The campaign themes are usually developed with the intentionof being used for a substantial period but many of them are short lived due to factors suchas being ineffective or market conditions and/or competition in the marketplaceand marketing mix.
  4. 4. Your LogoHere comes your footer  Page 4Targeted Audience ..In marketing and advertising, a target audience, is a specific group of people withinthe target market at which a product or the marketing message of a product is aimed at.(Kotler 2000)... For example, if a company sells new diet programs for men with heartdisease problems (target market) the communication may be aimed at the spouse (targetaudience) who takes care of the nutrition plan of her husband and child.A target audience can be formed of people of a certain age group, gender, marital status,etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged20–30 is a common target audience. Other groups, although not the main focus, may alsobe interested. Discovering the appropriate target market(s)and determining the targetaudience is one of the most important activities in marketing management(Niewenhuizen et al. 2000). The biggest mistake its possible to make in targeting is tryingto reach everybody and ending up appealing to no-one .
  5. 5. Your LogoHere comes your footer  Page 5What is media mix ? Combination of media to be used in an advertising campaign. In the past,television and magazines dominated the media mixes of most nationaladvertising campaigns because these media reached the broadest segmentsof the market. However, in recent years, clutter, rising advertising costs, andsmaller audiences have caused advertisers to seek more cost-efficientavenues for their advertising dollars. Consequently, media mixes may now include vehicles such as telephonedirectories, cable television, ballpark billboards, supermarket shopping carts,and other forms of media that may reach a narrower market segment but costless and target more effectively.
  6. 6. Your LogoCoca colaTarget audience The target market for the Coca Cola is based on age. The target audienceof Coca Cola is youngster or youth. It is a wide range for targeting. It rangesfrom the age of 15-25 and also reaches to 40 plus, as they are serving thisage group also. Their targeting not based on gender but the results alsoshow that both genders like this product and use it. Their targeting is not based gender but the results show that both genderslike this product and use it.Here comes your footer  Page 6
  7. 7. Your LogoSponsorship The Coca-Cola Company, its global philanthropic arm, The Coca-Cola Foundation, and its regional foundations strive daily to be responsive tothe citizenship priorities in the global communities where we live andwork. Learn more about our regional foundations. Coca-Cola was the first commercial sponsor of the Olympic games, atthe 1928 games in Amsterdam, and has been an Olympics sponsor eversince.[95] This corporate sponsorship included the 1996 SummerOlympics hosted in Atlanta, which allowed Coca-Cola to spotlight itshometown. Most recently, Coca-Cola has released localized commercials forthe 2010 Winter Olympics in Vancouver; one Canadian commercial referredto Canadas hockey heritage and was modified after Canada won the goldmedal game on February 28, 2010 by changing the ending line of thecommercial to say "Now they know whose game theyre playing".[96]Here comes your footer  Page 7
  8. 8. Your LogoConti… At The Coca-Cola Company, we recognize that we cannot have a healthyand growing business unless the communities we serve are healthy andsustainable. As a global beverage company, we have committed ourselvesto improving the quality of life in the communities where we do business.Our community investment priorities reflect the global and local nature ofour business and focuses on those global pillars where The Coca-Cola Company can make a unique and sustainable difference: waterstewardship, active healthy living, community recycling, and educationHere comes your footer  Page 8
  9. 9. Your LogoSony televisionTarget audience Middle & Upper Middle class families (age 20+ to Seniors), Working Adultswith hobbies of TV watching, sports, movies and high-end game consolesHere comes your footer  Page 9
  10. 10. Your LogoSponsors Sony and its social investment partners will continue to make every effort togenuinely touch the lives of people in need through our social investmentand upliftment projects. Sony would like to thank the following companiesand individuals for their continued support and tireless efforts in giving backto the wider communityHere comes your footer  Page 10
  11. 11. Your LogoAdvertising agency Sony BRAVIA uses the slogan “Color like.no.other.” The bouncy ball TVadvert featured 250,000 brightly-colored rubber balls bouncing down a SanFrancisco street. What was so spectacular is that it was not computeranimated. The advertisement was made by former Danish photographerNicolai Fuglsig.Here comes your footer  Page 11
  12. 12. Ihr LogoThank you

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