Jones Blair Decision Presentation
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This presentation was the final segment to a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to analyze the attributes multiple members of the management team at the Jones Blair Company had contributed, that focused on marketing efforts, in order to increase market share.
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U M USINE MARKETING CO. was founded by four individuals with experience in advertising who wanted to create a new marketing company that provided full advertising and market research services, including analyzing current and potential competition. The founders are Ricardo Alcívar, the general manager, Elizabeth Morales, the marketing manager, Juan Echeverría, the financial manager, and Fanny Pacheco, the human resources manager. The company's mission is to be the best provider of advertising services with complete market research. While the company currently has some loyal customers, its main weaknesses are its lack of experience compared to competitors and difficulty gaining new large enterprise clients.
jones blair calculations
Jones Blair should pursue the non-DFW rural segment. This segment has experienced rapid growth, Jones Blair has strong existing channels, and consumers are less price sensitive. Within this segment, adding a sales representative to target professionals could gain new accounts and increase sales without requiring a large investment. Doing nothing risks losing competitive advantages and potential for long-term growth.
The jones blair company
The document summarizes the marketing challenges facing Jones Blair Company, a producer of architectural paint. It analyzes alternatives for addressing low brand awareness outside of the Dallas-Fort Worth area. The senior management team developed five alternatives: 1) spend $350,000 on TV ads, 2) cut prices 20%, 3) hire additional sales reps, 4) maintain current strategy, or 5) pursue print media and lower contractor prices. The document recommends actively pursuing non-DFW markets, seeking more rural accounts, hiring one or two sales reps, and engaging in cooperative advertising within the current budget while maintaining prices.
Jones Blair case brief
Jones.Blair Company produces and markets architectural paints and coatings in the US and worldwide. It faces increasing competition and rising research and development costs. The document analyzes alternatives for marketing Jones.Blair's products in the important southwestern US market. The alternatives include increasing advertising spending, reducing prices, hiring a new sales representative, or making no changes. The recommendation is to increase advertising and focus on the current southwestern market, as Jones.Blair can afford the costs and still be profitable.
Jones Blair Case Study Workout
This presentation was the first part of a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to introduce the class to the main concepts of the case study and represent what ideas were brought forward by the management staff and how they would influence the company's profits/sales.
Jones Blair
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
stp case jones blair(4210)
This document outlines the key questions and objectives for discussing the Jones-Blair case study. It begins with characterizing the architectural paint coatings industry and Jones-Blair's market area. It then discusses how to segment the market and evaluate the attractiveness and competitive position of each segment. Finally, it analyzes the four strategic plans proposed, including increasing advertising, reducing prices, and adding sales representatives, by outlining quantitative analyses and pros and cons of each option. The purpose is to help students analyze the market segmentation, targeting, and positioning options for Jones-Blair paint company.
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- The UK saw an increase in wholesale prices due to a rise in the climate change levy, though gas generation remained unprofitable in most countries due to low prices.
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U M USINE MARKETING CO. was founded by four individuals with experience in advertising who wanted to create a new marketing company that provided full advertising and market research services, including analyzing current and potential competition. The founders are Ricardo Alcívar, the general manager, Elizabeth Morales, the marketing manager, Juan Echeverría, the financial manager, and Fanny Pacheco, the human resources manager. The company's mission is to be the best provider of advertising services with complete market research. While the company currently has some loyal customers, its main weaknesses are its lack of experience compared to competitors and difficulty gaining new large enterprise clients.
jones blair calculations
Jones Blair should pursue the non-DFW rural segment. This segment has experienced rapid growth, Jones Blair has strong existing channels, and consumers are less price sensitive. Within this segment, adding a sales representative to target professionals could gain new accounts and increase sales without requiring a large investment. Doing nothing risks losing competitive advantages and potential for long-term growth.
The jones blair company
The document summarizes the marketing challenges facing Jones Blair Company, a producer of architectural paint. It analyzes alternatives for addressing low brand awareness outside of the Dallas-Fort Worth area. The senior management team developed five alternatives: 1) spend $350,000 on TV ads, 2) cut prices 20%, 3) hire additional sales reps, 4) maintain current strategy, or 5) pursue print media and lower contractor prices. The document recommends actively pursuing non-DFW markets, seeking more rural accounts, hiring one or two sales reps, and engaging in cooperative advertising within the current budget while maintaining prices.
Jones Blair case brief
Jones.Blair Company produces and markets architectural paints and coatings in the US and worldwide. It faces increasing competition and rising research and development costs. The document analyzes alternatives for marketing Jones.Blair's products in the important southwestern US market. The alternatives include increasing advertising spending, reducing prices, hiring a new sales representative, or making no changes. The recommendation is to increase advertising and focus on the current southwestern market, as Jones.Blair can afford the costs and still be profitable.
Jones Blair Case Study Workout
This presentation was the first part of a group case study project in our marketing strategies course at Northern Kentucky University. The goal was to introduce the class to the main concepts of the case study and represent what ideas were brought forward by the management staff and how they would influence the company's profits/sales.
Jones Blair
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
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This document outlines the key questions and objectives for discussing the Jones-Blair case study. It begins with characterizing the architectural paint coatings industry and Jones-Blair's market area. It then discusses how to segment the market and evaluate the attractiveness and competitive position of each segment. Finally, it analyzes the four strategic plans proposed, including increasing advertising, reducing prices, and adding sales representatives, by outlining quantitative analyses and pros and cons of each option. The purpose is to help students analyze the market segmentation, targeting, and positioning options for Jones-Blair paint company.
European electricity markets_2015
This document provides a quarterly report on European electricity markets from the European Commission's Market Observatory for Energy. Some key points:
- Wholesale electricity prices decreased across most European markets in Q2 2015 due to lower coal and natural gas prices and high renewable generation. German monthly baseload prices hit a 12-year low of €25/MWh in May.
- The UK saw an increase in wholesale prices due to a rise in the climate change levy, though gas generation remained unprofitable in most countries due to low prices.
- On May 21st, central-western Europe implemented flow-based market coupling, increasing cross-border electricity flows. However, further integration is still needed
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Jones Blair Decision Presentation
- 3. SENIOR MANAGEMENT VP OF ADVERTISING VP OF SALES VP OF OPERATIONS VP OF FINANCE HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000 INCREASE ADVERTISING BUDGET BY 350,000 CUT PRICES BY 20% ON ALL PAINT PRODUCTS MAINTAIN CURRENT OPERATION BEHAVIOR
- 4. VP OF ADVERTISING INCREASE ADVERTISING BUDGET BY 350,000 SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 724,400 124,800 3,307,200 835,600 13,480,000 8,088,000 5,392,000 724,400 134,800 3,572,200 960,600 BASE ADJUSTED SALES
- 5. VP OF OPERATIONS SALES COG ADVERTISING COMMISSION OTHER 9,984,000 7,488,000 2,496,000 374,400 124,800 3,307,200 - 1,310,400 22,880,000 13,728,000 9,152,000 686,400 228,800 6,063,200 2,173,600 BASE ADJUSTED SALES CUT PRICES BY 20% ON ALL PAINT PRODUCTS
- 6. VP OF SALES SALES COG ADVERTISING COMMISSION OTHER 12,480,000 7,488,000 4,992,000 374,400 124,800 3,367,200 1,125,600 14,040,000 8,424,000 5,616,000 421,200 140,400 3,720,600 1,333,800 BASE ADJUSTED SALES HIRE AN EXTRA SALES REPRESENTATIVE FOR AN ADDITIONAL COST OF 60,000
- 7. WEIGHING IN CAPABILITY Are we meeting a goal that is appropriate and in line with company’s capacity? PROFIT Does the option provide enough initiative to invest time/money in to? QUESTION: WHICH MARKETING EFFORT DO WE NEED TO PURSUE IN ORDER TO GET CLOSER TO OUR COMPANY’S OVERALL GOAL?
- 9. NO PRICE CUTS $0.00 $2,000,000.00 $4,000,000.00 $6,000,000.00 $8,000,000.00 $10,000,000.00 $12,000,000.00 $14,000,000.00 $16,000,000.00 $18,000,000.00 $20,000,000.00 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Sales Growth $22,880,000 MARKET GROWTH AVERAGING 1 TO 2% EACH YEAR HIGHEST PAYOUT LOWEST PAYOUT -$1,310,400 $2,173,600
- 10. ADDING A REP SALES REPS9 $1,050,000.00 $1,100,000.00 $1,150,000.00 $1,200,000.00 2005 2006 Percentage Lowered $1,100,000.00 $1,200,000.00 $1,300,000.00 $1,400,000.00 2005 2006 Percentage Raised -5.06% 12.5%
- 11. JONES BLAIR DECISION GROUP A THANK YOU JUSTIN DIAL ASHLEY FARNSLEY TONY HINKEL NICOLE MALOTT