The document discusses affiliate marketing and its current state. It defines affiliate marketing as performance-based marketing where affiliates promote products and services and earn commissions based on sales or leads generated. The size of the industry is estimated to be over $3 billion in the US with over 10,000 merchants and 1 million affiliates. Trends in the industry include improvements in attribution tracking and opportunities in mobile, social media, and local marketing as these channels continue growing. The document emphasizes the importance of affiliates adapting to new opportunities to survive and succeed in the evolving affiliate marketing landscape.