Hbr jiitnoida akshita
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This document summarizes information about a global consumer goods company. It had over two dozen $1 billion brands and was a pioneer in direct-to-consumer advertising. In 2010, it had total sales of $788.94 billion and net income of $12.74 billion. Most of its sales came from North America and Western Europe. It aimed to provide superior quality, value-adding products to improve lives worldwide. The company had strong research, innovation, and marketing abilities. It was advised to focus more on digital marketing through websites, mobile, social media, and developing brand communities.
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P&G is an American multinational consumer goods company founded in 1837. It has a wide range of products including pet foods, cleaning agents, and personal care products. P&G pursues innovation through R&D and new product development. It takes a scientific approach to product development and a consumer-centric approach to marketing. P&G uses a variety of marketing strategies such as digital marketing, celebrity endorsements, and social media to connect with consumers. It aims to continue innovating and reaching more consumers globally.
Unit 1defining-marketing-and-the-marketing-processto-post-1225713105638611-8
1. The document defines marketing as managing profitable customer relationships by understanding customer needs and wants, creating value for customers, and building customer relationships.
2. It discusses the importance of a customer-driven marketing strategy and orientation, with a focus on customer satisfaction and lifetime value.
3. The marketing process involves understanding customers, designing strategies to attract and retain customers, and implementing marketing programs using the four Ps (product, place, price, promotion).
Unit 1 Defining Marketing And The Marketing Process To Post
1. The document defines marketing as managing profitable customer relationships by understanding customer needs and wants, creating value for customers, and building customer relationships.
2. It discusses the importance of a customer-driven marketing strategy and orientation, with a focus on customer satisfaction and lifetime value.
3. The marketing process involves understanding customers, designing strategies to create and capture value, and building relationships through marketing programs.
Kraft foods ad tech asia keynote june 2010_compressed
Kraft Foods is the 2nd largest food company globally. The VP of Marketing for Asia-Pacific discussed Kraft's strategy of amplifying growth through digital marketing. Their journey has been from brand awareness to brand engagement and from no digital commitment to powerful integrated marketing leveraging digital. Examples were given of how Kraft brands like Oreo, Chips Ahoy, and Chipster have brought their brands to life through digital campaigns and partnerships, driving explosive revenue growth in Asia-Pacific markets.
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Unit 1defining-marketing-and-the-marketing-processto-post-1225713105638611-8
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Hbr jiitnoida akshita
- 2. Global leader in Branded Consumer goods. Had 2 dozen $1 billion brands known worldwide. First company to advertise directly to consumers. Seasoned marketer with strong consumer research, a powerful innovation network, an evolving marketing strategy, strong marketing talent, and the world’s largest financial commitment to advertising.
- 3. In 2010, total sales : $788.94 billion Net income : $12.74 billion Market Capitalization : $186.63 billion 48% 34% 18% Sales Percentage Household Care Beauty & Grooming Health & Well Being 42% 21% 15% 13% 9% Regional Sales North America Western Europe Asia Central & Eastern Europe & Middle East & Africa Latin America
- 4. To provide branded products and services of superior quality and value that improve the lives of the world’s consumers. To be the best consumer products and services company in the world.
- 8. Builds Customer Relationship Management (CRM) Better Designing & Innovation Return on Marketing Investment Customer Centric Marketing Multibranding and Leveraging
- 15. DIGITAL MARKETING P&G Website Campaigns Mobile ad Campaigns Old Spice YouTube video campaign SOCIAL MEADIA MARKETING Separate Facebook page for each products Manofthehouse.com for household advice to men Capessa for women on Yahoo
- 18. P&G was a company with strong R&D and consumer research, high quality product performance, powerful innovation, evolving marketing strategy, strong marketing talent and strong commitment on media spending budget. Never give your consumer a product based reason to switch away from your brand. P&G must focus more on digital marketing trends and developing interactive brand communities because word of mouth through social media becomes a powerful promotional tool to the consumers today.
- 19. DISCLAIMER CREATED BY AKSHITA BANSAL, JIIT NOIDA, DURING A MARKETING INTERNSHIP UNDER THE GUIDANCE OF PROF. SAMEER MATHUR, IIM LUCKNOW.