The document discusses research the author conducted on their target audience for a proposed rock/metal music magazine. The research found that the audience enjoys music, attends music festivals, and likes reading articles, but does not heavily use digital technology. While most do not regularly buy magazines, over half expressed interest in buying this type of magazine focused on rock and metal genres and artists. The author will aim to make the magazine appealing enough to attract buyers and support for the niche genre.

1. Primary audience
research
By Sophie Grime

2. I’ve included this question in my
survey, so I know that my target
audience are big fans of music. If
my target audience wasn’t a fan of
music then it would be pointless in
making a music magazine.

3. I wanted to know if my target
audience attended any music
festivals and gigs, so I could
include some features that are
music events reviews.

4. I wanted to know if my target
audience used an kind of digital
technology, so that I could make
my magazine into a digital copy of
it. However, the majority of my
target audience don’t use that
much of digital technology, so I
won’t make my magazine into a
digital copy. But, I’ll connect social
networks with my magazine
because they would use it.

5. I wanted to know if they liked
reading and learning about new
stuff, so I know how long I should
write my articles. The majority say
they like reading, so I’m going to
make my double page spread’s
article long.

6. My target audience will be big
music fans, so they’ll know
different types of genre of music
there is.

7. My target audience knows that the
rock/metal genre is not that big, so
by buying this magazine they’ll be
making the rock/metal music with
more successful.

8. The majority said they don’t buy
magazines, so I’ll have to make my
magazine stand out and appeal to
me audience better so they don’t
think it’s boring.

9. I wanted to know if my target
audience wanted my magazine to
be this genre of music. As I
wouldn’t want to make a magazine
that they wouldn’t be interested
in.

10. It’s important that my target
audience knows some rock/metal
artists, so I could include them into
my magazine.

11. I wanted to know if my target
audience wanted to buy my
magazine, if they didn’t then it
would be pointless in making my
magazine. But, over half of them
wanted to buy this type of
magazine.