The document summarizes the results of a survey conducted to help plan a new music magazine. Key findings include: - The majority of respondents were women, indicating the magazine should have female-focused content and design. - Respondents were mostly college students, allowing for a mix of formal and informal language as well as deeper topics. - The magazine should be published annually to match how often readers buy music magazines. - The front cover should feature current popular artists to grab readers' attention. - The magazine should focus on indie pop but include some other similar genres like k-pop. - Readers are willing to pay $16 on average, allowing for premium content and possible inclusions like free

1. Audience Research

2. My first question was about gender. It showed most
were woman. This also shows women were more
willing to take part of the survey, and might be more
active readers, meaning I can focus some of the
interactive events around women.
This also means my magazine should have a female
attitude and focus on being relatable and resourceful
for women, rather than men. This means to talk about
issues women relate to, focus on female artists that
can inspire my readers and have a more delicate colour
scheme than dark or neon colours all over the place.
One more thing is this also shows that a small part of
my readers don’t identify as either male or woman,
this gives my magazine a responsibility to represent
that part of my readers in the magazine. This means I’ll
include more diverse people which will also participate
in what kind of people will read my magazine, as a
older generation might avoid that representation in
media.

3. My second question was related to education. This allows
me to figure out quite a lot about what my magazine
should be like. Most said college which tells me I can use a
mix of formal and informal language, as most college
students can understand a larger range of words. It also
tells me I can have reflective articles, as seventeen year olds
can understand emotions and deeper topics better
compared to if they were thirteen.
• Some of my Norwegian friends took the survey, and
their secondary school equals college

4. This question is about music magazines directly. This one is
quite important as it tells me whether I should post my
magazine weekly, monthly or annually. According to this I
should do it annually as that’s how often my readers buy
magazines related to music.
This means my readers will expect a thicker magazine that
they can count on to mention all important moments in
music from the last year. Readers who wish for a annually
magazine often hope that magazine can summarize the
year that has passed, and that will be the goal of the
magazine.
This also means we have to bring greater quality content
as one expects more from an annually music magazine
rather than a weekly gossip based music magazine. We’ll
have to review artists from the year, talk about awards that
have been – mention highlights from the year, and maybe
even predict some peak points in the music industry for
the year ahead. Our readers will expect thorough content
as we’ve had a year to perfection it.

5. The fourth question is about what my magazine can put on
the front cover to sell well. Most said an artist they like or a
current singer. This lets me know, to grab my readers
attention – I need my front cover to be current, It needs
celebrities that my readers will know and recognize. And
headlines that are relevant to the time.
My front cover needs to reflect musical society at that
moment. It’ll have relevant headlines and eye catching
colours. And as my magazine is an annually one, I might
even benefit from having a photograph of a one-hit-wonder
artist from the beginning of the year on the page, as people
like to be reminded of old celebrities they loved as they’ll
feel nostalgic.
They all want something they like, something that appeals
to them. This question only confirms my previous research
that you need to know your readers to sell well.

6. The fifth question is very important as it sets the entire genre for the
magazine. The answers vary so that shows I can be diverse with the
music we’ll write about, but it’s important to note no one chose Billy
Ray Cyrus (country) and most people went with Twenty One Pilots.
This tells me to have the magazine focus on Indie Pop but throw in
some other genres in between that are similar to that genre while
avoiding country.
This also makes my magazine more diverse to the audience. It’ll be
an annual summary of the hits over the past year, as Indie Pop is one
of the more popular genres in music – it’ll be easy to attract an even
bigger audience.
There’s a small part of my audience that likes k-pop, and i’ll make
sure to include maybe two or three k-pop related articles in every
issue to please that part of my audience.

7. This is very important as it tells me how
much my readers are willing to pay for a
magazine that suited all their interests, like
mine hopefully does. And the average
number is 16. This is quite expensive, which
is good – considering we can earn well but
also because our magazine will be published
annually it will have to be more expensive to
be able to keep producing them.
It also means I can afford to put stuff like
free cds in the magazine.
I might even afford giving a small percentage
to charity, which is both good for the world –
but also good for the publicity of the
magazine. Doing this, will also make people
who are mad about how expensive the
magazine is less likely to complain.

8. This tells me about the content needed in a magazine for it to be
considered good quality content. This won’t help the sale of my first
magazine, but in the long run it’ll make or break my magazine. The
more pleasing the content, the more likely our readers are to
recommend it to acquaintances or friends, and to keep buying it.
This is also a way to keep our current readers happy and give us an
idea of extra stuff to add like a free CD mentioned by some of
responses. It also lets us know they really do like the idea of tours,
festivals etc. because they say they want gig reviews, making us more
certain that advertising for cheap concert tickets will benefit our
magazine and sponsors. Plus, it lets us know that having an entire
section of the magazine dedicated to reviews will be appreciated by
the readers.
Some also say photographs are important. Our photographs is
ultimately the first thing people will notice, and they need to be eye
catching and interesting. We’ll make sure to keep the fashion trendy
while challenging as to catch their attention. We’ll make the photos
have a certain aesthetic to them but not so specific it makes certain
readers not want to buy our magazine.

9. Question number eight is about age. This is actually very critical
to the content my magazine will include. Most are between 14 to
17 and considering we already know everyone is in college, my
main age group, more specifically, is between 16 to 18. This tells
me I can be more mature with my content, I can include more
scandals, gossip etc. I don’t have to filter as if my readers were
12 year olds.
We also know a bit more about the stuff they’ll relate to. From
being in college and being 16-18 year old – we already know tons
of content we could have besides music sections, like study tips,
celebrity gossip, beauty trends etc.
The age group is also one known for being influental. Most 16 to
18 year old aere more willing to advertise for an artist they like
than 30+ year old people, and they’re also more likely to be
active fans. This also means we are making content for the future
of the music industry, so our magazine will be influencal to the
future rather than right now.

10. The ninth question is about what sort of advertisements my
readers want to see. This is critical to the funding of my magazine,
as more sponsors – mean more money to print magazines.
The majority said perfume and fashion related stuff, following that
– concerts, musical events etc. and lastly, travelling deals and
adventurous items.
All of these are related to music and would suit my magazine. This
shows me I should focus on perfume, makeup and fashion
advertisements but should also include concerts, music festivals
etc.
What I’d do because of this is I’d have most the magazine
advertisements be about the most popular category of ads –
makeup, perfume and fashion. Then, in the sections of the
magazine where there’ll be gig reviews, upcoming festivals etc. I’ll
throw in some ads about concert deals and musical events for a
good price and/or free.

11. Lastly, my tenth question and it’s replies are important in
two ways. Firstly, it tells me my readers won’t be
interested in advertisements about rare musical items
and aren’t collectors. However, it also tells me that a big
majority of them would buy something if it has
significant meaning to them specifically. This allows me
add free stuff to my magazine like a free cd, guitar
pickers etc.
If none of my readers were to collect anything, ever, it
would’ve been a waste and they wouldn’t appreciate it
but because most of them can imagine themselves
collecting items they’ll appreciate the possibly free
additions to their collections.