Uses and Gratification Theory1974By Matt Mosey
U&GMy magazine will have articles that the audience can relate to(gig reviews), that they can use for knowledge or article...
KnowledgeMagazines usually have a lot of knowledge in themwhich reader enjoy because it increases the knowledgeof he genre...
Gig Reviews & Gig AdvertisementThe genre of Rock is mostly revolved around Gigs.Many rock fans go to gigs to join the comm...
Application to a real content pageThis is a content page which uses many of the usesand gratification theories to make it ...
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Uses&Gratification Theory

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Uses&Gratification Theory

  1. 1. Uses and Gratification Theory1974By Matt Mosey
  2. 2. U&GMy magazine will have articles that the audience can relate to(gig reviews), that they can use for knowledge or articles theycan be informed about( gigs or events relating to rock). This willcater for the audience needs (uses and gratification) by doingwhat the audience would look for in a rock magazine.Therefore to get this information into my magazine I will applythis to my magazine to make my audience happy and thereforelead to repeat purchase. I will apply this by putting informationin my articles about bands which caters for the knowledge needthat the audience want in a magazine. I will also have a lot ofarticles with gig reviews and gig advertisement to increase therock community which is also uses and gratification.
  3. 3. KnowledgeMagazines usually have a lot of knowledge in themwhich reader enjoy because it increases the knowledgeof he genre of music that he magazine writes about.This gratifies the audience in the way they read themagazine. Not only in a recreational way but also in alearning way. By increasing there knowledge of rockmusic this build there enjoyment of it.
  4. 4. Gig Reviews & Gig AdvertisementThe genre of Rock is mostly revolved around Gigs.Many rock fans go to gigs to join the community ofpeople who enjoy the music. When people join thecommunity they feel part of something and enjoythe feeling. Therefore when gigs are advertised theyrelate the “being part of something” feeling to themagazine that recommended it. Gig reviews alsomostly talk about gigs in a positive light expressingthe existent and joy that people get in attendingthem. Therefore people feel the need to go to oneand join the community of “Rockers”.
  5. 5. Application to a real content pageThis is a content page which uses many of the usesand gratification theories to make it attractive to thetarget audience. For example as explained earlier onthis content page advertises album and gig reviewswhich is something that the audience can relate toand therefore it very attractive since the audiencecan form a relationship between the reader and themagazine. It also feature many rock bands which arewidely known in the rock community therefore itwill attract rock fans to the magazine because thelike to see what there rock idols are up to. Themagazine also generally advertises various eventswhich the reader can attend to join the rockcommunity, this makes the readers feel part ofsomething and therefore will be driven to attend thecommunity event to meet another people who sharethe same interests etc.…

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