How to grow your business using Social Media
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These slides contain an introductory overview, tips and examples on using social media to grow your business.
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How to grow your business using Social Media
- 1. 1 Tomo360 Tomo = connec)ons (in Japanese) How To Grow Your Business With Social Media @TOMO3603 Susu Wong Founder
- 2. 2 Branding/Graphics Website Social Media Email MarkeBng Tomo360 elevates your marke?ng to the next level Marke?ng Strategies
- 3. 3 Agenda • Social Media StaBsBcs • Why Go Social • Social Media Strategy • Social Media MarkeBng Tools – TwiEer – Facebook – LinkedIn – Social Media Management Tools Follow me on TwiDer@tomo3603
- 4. 4 Social Media is about People and Conversa?on, and Connec?ng with Customers and Prospects
- 5. 5 Why you can’t ignore Social Marke?ng Source: www.radiatemedia.com
- 6. 6 Social Marke?ng in 2013
- 7. 7 Why go Social? • Casual and conversaBonal • Cost efficient opBon • MulBple ways for generaBng leads • Diverse audience • Great feedback system • Increase search engine ranking
- 8. 8 Before you start, you need a game plan MarkeBng Goals/ ObjecBves Targeted Audiences Social Media TacBcs Metrics • Thought leader? • Listener? • Communicator? • Demographics • Age • Race • Facebook • TwiEer • LinkedIn • Pinterest • Instagram • Google+ • AcBvity metric • Impact Reach • ChaEer about you
- 9. 9 TWITTER Social Media Tools #1
- 10. 10 TwiDer
- 11. 11 Tip #1: Visual Content
- 12. 12 Tip #2: Visual Content
- 13. 13 TwiDer’s Old Design
- 14. 14 TwiDer’s New Design hEps://twiEer.com/channingtatum
- 15. 15 TwiDer Tip#2: Follow Influencers • Domain Authority – tons of followers • Social Authority – ranked high on Google searches • Passionate followers Blogging sites: – hEp://alltop.com/ – hEp://technoraB.com/
- 16. 16 TwiDer #3: Best Prac?ces • Use a maximum of 1 to 2 hashtags – @username • Engage new followers by thanking them directly (DM) • Follow Fridays (#FF) • Tweet during weekends/rush hours • Shrink your urls: – hEp://bit.ly/ or hEp://Bnyurl.com/ • Ask followers to retweet (RT) – Tweets with links are 86% more likely to be retweeted hEp://blog.bufferapp.com/10-‐new-‐twiEer-‐-‐staBsBcs-‐to-‐help-‐you-‐reach-‐your-‐followersstats-‐twiEer
- 17. 17 TwiDer’s tools • SocialOomph: set up auto-‐follows so whenever someone follows you, you can follow them: www.SocialOomph.com • TrendisBc: Track the popularity of topics and keywords on TwiEer with easy to read graph: www.trendisBc.com • TwiEer’s picture: hEp://twitpic.com/ • TwiEer’s Directory: hEp://tweepz.com/ • TwiEer’s terminology: hEp://www.ibBmes.com/what-‐do-‐ff-‐tbt-‐gff-‐foh-‐rlrt-‐ other-‐twiEer-‐instagram-‐hashtags-‐terms-‐mean-‐1021098
- 18. 18 FACEBOOK MARKETING Social Media Tools #2
- 19. 19
- 20. 20 Tip #1: Your Facebook Cover Page is your Storefront
- 21. 21 Examples
- 22. 22 Pin Post and Loca?ons
- 23. 23 Examples
- 24. 24
- 25. 25 Tip #2: What to post? • Engage your fans – posts, pictures, video, links, quotes etc… • Share exclusive promoBons/discounts • Create a two-‐way conversaBon • Provide Bmely news • Facebook disconnect plugin
- 26. 26 • Include your social media links on your email signature & website • Ask your “likers” to suggest to their friends • Run promoBons to encourage likes • Like other pages
- 27. 27 Facebook Tip#3: hEp://socialmedialondon.co.uk/best-‐facebook-‐pracBces-‐2014/
- 28. 28 Resources • hEp://www.hongkiat.com/blog/facebook-‐Bps-‐and-‐ tricks-‐part2/ • hEps://www.facebook.com/adverBsing/how-‐it-‐ works • hEp://socialmedialondon.co.uk/best-‐facebook-‐ pracBces-‐2014/ • hEps://www.facebook.com/business/a/online-‐sales/ page-‐post-‐Bps
- 29. 29 LINKEDIN Social Media Tools #3
- 30. 30
- 31. 31 What’s all the buzz about LinkedIn? • Largest and oldest professional network • Over 277 million registered users (2014) • 3 million LinkedIn business pages • 2.1 million LinkedIn Groups • B2B plamorm
- 32. 32 Tip#1: LinkedIn profile • Upload a professional picture • Create a compelling headline • Use descripBve keywords for your experiences/ specialBes • Add your website and social media links • Add connecBons
- 33. 33 Tip#2: Get Connected • LinkedIn with people you met face-‐to-‐face • Scan business cards with CardMunch app • Connect with care • Give recommendaBons first • Join Interest LinkedIn Groups
- 34. 34 Tip#3: Best Prac?ces • Post status, events and interesBng updates • Update your profile regularly • Join and parBcipate in groups – Create your own group • Create your company page • Show examples of your work or projects
- 35. 35 Resources • hEp://www.wikihow.com/Create-‐an-‐Account-‐on-‐ LinkedIn • hEp://www.ezanga.com/news/2011/10/20/3-‐ways-‐ to-‐interact-‐on-‐linkedin/ • hEp://blog.hubspot.com/blog/tabid/6307/bid/ 23454/The-‐UlBmate-‐Cheat-‐Sheet-‐for-‐Mastering-‐ LinkedIn.aspx
- 36. 36 SOCIAL MEDIA MANAGEMENT TOOLS Social Media Tools #4
- 37. 37 Social Media Tools
- 38. 38 Images for social media/blogs Royalty free images • Flicker CreaBve Commons • Photo Bin • Free Range Stock • Photo Bin Stocked images • BigStock • iStock • Fotolia • ShuEerstock
- 39. 39 Tomo360 Crea?ve Connec?ons to your Customers Susu Wong www.tomo360.com Facebook me: www.facebook.com/tomo360 Follow me on TwiEer: www.twiEer.com/tomo3603 978.253.4922 Contact me if you have any quesBons