Chamber pb seo presentation
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Chamber of PB SEO presentation- Google University
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Chamber pb seo presentation
- 1. Get Found Online: Online Marketing Workshop for Local Businesses Daniel Lofaso, SEO & Inbound Marketing Consultant thedigitalelevator.com University
- 2. There are 100 billion searches per month around the world. Of those searches: •4 billion desktop queries per month in the United States alone have local intent •50%+ of mobile queries have local intent •Roughly 15-20% of all searches are mobile Why is this important?: WHY SHOULD YOU INVEST IN LOCAL ONLINE MARKETING?
- 3. Managing Expectations • SEO doesn’t happen overnight • Today's lessons are only part of the battle, there is a lot more to it than what we’ll learn today • In really competitive industries these strategies are unlikely to put you on the 1st page of the search engines
- 4. Here’s what we’re going to cover. How to Rank in Google Map Listings • What are Google map listings? • What are citations? • Where to start • Citation resources How to Rank for Your Business’s Services • Examples • On-page signals • External ranking signals • Reviews
- 6. CITATIONS In simple terms, citations are mentions of a company around the web.
- 7. START HERE: GOOGLE PLACES FOR BUSINESS The first step to appearing here is to claim your free business listing with Google/Bing/Yahoo. Find or create your business listing: https://www.google.com/business/placesforbusiness/ 1 2 3 Fill out as much business information as possible including: pictures, hours, payments, etc. Verify: Google will often allow you to verify over the phone but sometimes you’ll have to verify by postcard with the pin they provide.
- 8. PRO TIPS: • The category you select for your business is one of the most important ranking factors. • If your business serves customers at their location, that’s ok. Look for the option to mention this. • Don’t lie about your business address in an effort to rank in a city you’re not in. It won’t work. Nor with P.O. boxes. If you must, get a virtual office. • Use your local business phone number not your 800 or toll-free number. • Ensure consistency across the business Name, Address and Phone number (NAP) on Google Places for Business and the website it links to.
- 9. CITATIONS: CITATION RESOURCES USE THE FOLLOWING FREE RESOURCES TO BUILD AND CLAIM YOUR BUSINESS LISTINGS: •https://moz.com/local/search - This free resource will provide you with a list of popular citation resources that your website should be on and provide you links to each. For other resources, check out these links: •Local SEO and Yext- a look at a paid resource plus links to manual citation building sites (links to 40+ citation sites) •Whitespark- citation building service, recommended for local/niche citations •BrightLocal- citation building service, recommended for bulk citation building
- 10. How to Rank for Your Business’s Services Example of businesses ranking for specific services:
- 11. On-page Ranking Signals 1. City, State in Landing Page Title 2. Physical Address in City of Search 3. Product / Service Keyword in Website URL 4. City, State in Landing Page H1/H2 Tags v 1 3
- 12. City, State in Landing Page H1/H2 Tags On-page Ranking Signals Continued <h1>Porcelain Veneers West Palm Beach Florida</h1>
- 13. External Ranking Signals • Name, Address & Phone Number (NAP) consistency across citations • Citation volume • Quantity of Citations from Industry-Relevant Domains • Quantity of Citations from Locally-Relevant Domains • Authority of third-party sites on which reviews are present
- 14. REVIEWS Top Review Sites: •Google Reviews •Yelp! •Yahoo Local Listings •Insider Pages •Citysearch •BBB •Facebook •YOUR WEBSITE! • Online reviews are second only to personal advice from a friend as the driver of purchase decisions; user reviews are more influential than third-party reviews. (Rubicon Consulting) • When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media. (Nielsen)
- 15. Implement the aforementioned strategies to help your website drive more traffic and generate more leads. Then, sit back, relax, and watch the traffic and leads pour in! … AND THATS IT!
- 16. SEO & Content Marketing Agency
Editor's Notes
- Citations are important to a business for a number of reasons For starters, they help brands list their businesses on highly trafficked websites that in turn can direct traffic their way. They are a trust signal for the search engines. They allow you claim listings across the web so that competitors cannot Citations can often be wrong or have incorrect data- these sites “scrape” the web on their own They are a foundation of a review strategy Common question is: How do we create a citation?
- In my opinion manual citations work better for SEO than submitting your site to the paid services. However, these services are more time effective for the busy business owner. You can also get your SEO to build citations for you.