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Making Sense Of Social Media 2010

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S
Shari Weiss

Presentation prepared for students in Mass Media & Society course at Laney College, February 9, 2010

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The NEW MEDIA: Making Sense of Social Media Blogger & Social Media Evangelist: Shari Weiss Performance Social Media February 2010
Recent Factoids ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010
Is SM a fad? Performance Social Media February 2010
Possible questions: ,[object Object],[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010
Social Media Performance Social Media February 2010 Internet-based tools and platforms for sharing & discussing information What are we talking about?
“ Tag Cloud” of Web Terms Performance Social Media February 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Allows for expanded interactivity, i.e. social media Social media is NOT traditional media, so the CONTENT comes from people, not PRO’s The NEW Influencers Content in 140 characters or less, i.e. TWEETING Original Web for research and email See next page
The LONG TAIL Performance Social Media February 2010 The New Marketplace: ,[object Object],* Selling small amounts of lots of unique items
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010
Twitter for Business ,[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010 Customer service: Comcast , USA story
Twitter sign up Performance Social Media February 2010
Facebook for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010 BUILD A FANBASE: Become a trusted relationship
LinkedIN for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Performance Social Media February 2010
Performance Social Media February 2010
My blog article on LinkedIn Profile Summaries Performance Social Media February 2010
Speaking of blogs Performance Social Media February 2010
The Blogosphere Performance Social Media February 2010
Performance Social Media February 2010 Who painted this? Pablo Picasso THE BLUE NUDE I am always doing that which I do not know how to do in order to learn how to do it
Thanks for Listening . . . Performance Social Media February 2010 Now it’s time to Engage Starting with sharisax.com

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Making Sense Of Social Media 2010

Editor's Notes

  1. Introduce ourselves I’m a teacher and this is how we got together Got into business together
  2. New efficiencies in manufacturing and distribution [particularly distrib. Over Internet] have brought fundamental changes in choice – creating niche markets that would not exist without the new technologies. Oppties to serve those markets has been a boon for small businesses that no longer have to be limited by shelf space, price, and other considertions. The niche market of low-demand products looks like a tail hanging from the fat rump of the best-selling products.