A short introductory presentation on Business Communication and its type along with communication channel.

1. Business
Communication
Presented By:
• Sumbul Saleem
• Humaira Nafees
• Fasahat Ahmed

2. Communication
“Communication is the act of conveying
intended meaning to another entity
through the use of mutually understood
signs.”

3. Business Communication
“Business Communication is any
communication used to promote a
product, service, or organization – with
the objective of gaining commercial
benefit of the organization.”

4. Historical Background
From Greece to China and Rome

5. Communication is the Life
blood of an organization

6. Types of Business Communication
• External Communication
• Internal Communication

7. External Communication
Communication with people outside
the organization

8. External Communication
• Transmission of information
• Structured communication
• Intercompany Communication

9. Channels of Communication
• Face to face communication
• Print Media
• Electronic Media

10. Internal Communication
Communication within an
organization is called Internal
Organization

11. Types of Internal Communication
• Vertical Communication
• Horizontal Communication
• Formal Communication

12. Vertical Communication
It occurs within the formal organizational
hierarchical structure

13. Horizontal Communication
It occurs when the transmission of
information is between people within the
same level of the organizational hierarchy

14. Formal Communication
It uses the organization’s formally-
recognized channels of communication

15. Video

16. Bottom Line
“The goal of business communication is to
create a shared understanding of business
situations that will enable people to work
successfully together.”

17. Thank You… 