For the student who can able to grasp the knowledge and improve the skills.

3. Why we need corporate communication??
“to create a favorable point of view among stakeholders
on which the company depends”

4. Introduction of corporate
communication:
corporate communication is a total
communication activity generated by a
“company ,body ,institute” to its public(s)
in order to achieve its planned objective.
“the word corporate however refers to the
whole body or corpus and applies to any
kind or organization regardless of whether
it is in the public ,private ,or not-for profit
sector.

5. “corporate
communication is the
practice of managing
all channels of
information to
communicate the
vision, mission , the
overall strategy
&leadership of the
organization to
maximize the benefits”

6. Important of corporate
communication:
“communication involves a lot more
than just talking to one another at the
corporate level, it refers to all spoken
and written interactions, both internally
& externally”

7. There are five types of corporate
communication:-
1. Facilitate transparency through
cc
2. Build sense of teamwork
3. Reduce a miscommunication
4. Protect the company branding
5. Improve customer service

8. 1.internal corporate communication
2.external corporate communication

9.  Information contained on the company
internet
 Trainings & seminars
 The company’s mission statement
 Employee new letters ,e-newsletters
&emails

11.  motivation
 Control
 Co-ordination
 Job satisfaction
 Exchange of ideas

12.  Conflict
 Waste of time
 Performance reviews