Analysis of the conventional graphic elements in a website’s homepage.

1. The menu bar, one of the first options available as you open
the website, gives you options on the different genres of
magazines Cosmopolitan creates.Therefore, making them
easily accessible for readers.
Once subscribed, readers receive:
The font of the text on this website,
including the title is sans serif, due to
this website being modern with a target
audience aimed at generation- z

2. Once the linked lifestyle section is clicked, you are relocated to this section of the website, here it briefly gives us an
insight to what contents can be found for this online version.The language used here is as if cosmopolitan are speaking
directly to the individuals reading through their website by using words such as “Hey” and “Duh”.Their aim by doing this
is for there to be a sense of individuality and connection between both the reader and cosmopolitan.This leads to the
viewers to be more engaged in what is being presented here.

3. • Horoscopes are a topic that
surrounds a lot of interest
particularly in young female adults
and teens. By ELLE creating an
option in the menu bar with this as
its topic, it creates more popularity
on the website and once individuals
show interest in the horoscopes, it is
likely they will be encouraged to
read on about what ELLE has to
offer.
• Just like Cosmopolitans website, the
subscription option is just as easy to
access, just through the click of a
button. Here is what is available when
subscribed to ELLE:

4. Linked page
• Once the “life and love”
option is clicked, you are
redirected to the linked page.
This page gives the reader
plenty of options
surrounding lifestyle.There
are a range of different
articles for almost every
individual and their
personality type.

5. • Once again, the menu bar
gives the options for the
different genres of
magazines available by
Harper’s Bazaar with easy
accessibility.
• Bazaar’s website’s cover is
frequently changed
depending on the newest
events, trends or stories.This
way, readers get up to date
information about currents
affairs and the Bazaar does
not become outdated.

6. Linked page
• Although the opening page of
the website focuses on the
latest ‘gossip’ fashion trends, it
is only an insight as to what is
displayed in detail once you
click the menu bar option of
‘fashion’.
• They use adjectives such as
‘pretty’ ‘chic’ ‘best’ and
appealing images in order to
manipulate and attract
individuals to reading the
articles proposed.

7. • Common elements in these three websites home page navigation bar menu:
In the menu bar of all three websites, you are redirected to the home page once
you click the magazines name (Cosmopolitan, Harper’s Bazaar or ELLE.
They all feature sections for the different genres of magazines they create.
However, both ELLE and Harper’s Bazaar have an additional section that does not
necessarily a topic created by the magazine, but it attracts additional individuals to
stay engaged and explore their website.
They all also have the option to subscribe to both their online and printed version
of their magazines.