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1. Enterprise
Strategy
Your
Company
Name

2. 01 Executive Summary
04 Targets for the Next Business Quarter
Mission Statement-Vision-Values02
Management Board- Organization Chart03
Establish a value proposition05
16 Financial Projections for Strategic Planning
13 Annual Budget
10 Look to your competition
07 Identifying new marketing channels
Actual versus Target Revenue- Setting
Strategic Goals
17
Company Sales & Performance – Dashboard15
Assets & Revenue: Financial Summary14
Product Feature Comparison12
Focus on your Strengths11
Brand Promotion Template 209
Brand Promotion Strategies for Engagement08
Marketing Plan Objectives06
Use of Funds19
Project Timeline Chart22
Formulating a new Business Model25
Strategic Plan Development28
Funding Requirement18
Recruitment Plan for HR Department20
Operational Plan- Deciding Team
Initiatives & Strategies
21
SWOT Analysis23
Analyze new revenue streams24
Market Expansion & Growth26
Business Strategic Plan Template27
Key Success Indicators Dashboard29
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Business Strategy Presentation Outline
2

3. 2018 Summary Target Year 2019
USD 10 MM Revenue USD 15 MM
USD 2 MM Profits USD 4 MM
USD 1 MM Operational Cost USD 1.5 MM
27 Total Customers 40
Newspapers, TV Ads Marketing Channels Social Media
US, UK Geographical Presence Australia
3 Products Revenue Add 2 more products
Executive Summary3
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4. Mission-Vision-Values4
Mission Statement
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needs and capture your audience's attention.
Values
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needs and capture your audience's attention.
Vision Statement
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needs and capture your audience's attention.

5. Management Board- Organization Chart5
John Hill
Director
Julie Doe
Manager
Rose Albert
Accountant
John Finder
Producer
Janna Levis
Supervisor
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6. Targets for the Next Business Quarter6
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capture your audience's attention.
Achieve 100 MM in Revenue
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capture your audience's attention.
Introduce 5 new products in
FMCG domain
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capture your audience's attention.
Expand in a new location
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capture your audience's attention.
Increase core product
sales by 50%

7. Establish a Value Proposition7
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What do
people
currently do
instead?
Company:
Product:
Ideal Customer:
Substitutes
Product
Benefits
Experience
Features
What your
product
Do?
What does it
feel like to
use your
product?
How does
your
product
work?
Customer
What are the
emotional
drivers of
purchasing?
Risks of
switching to
your
product?
What are
the rational
drivers of
purchasing?
What are
the hidden
needs?
Fears
Needs
Wants

8. Refine a product
Enhance manufacturing/
product delivery
Enter new territories
for the company
Boost sales in a particular product,
market or price range. Where will
this business come from?
Marketing Plan Objectives8
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Introduce new products
Cross-sell (or bundle) one
product with another
Extend or regain market
for existing product
Enter into long-term contracts
with desirable clients
Raise prices without
cutting into sales figures

9. Web
Ads
Print
ads
Your
Website
Business
Cards
Teleseminars/
Webinars
Direct
Mail
Email Videos Articles Blogs Social
Media Sites
Broadcast
Media
Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here
Identifying new Marketing Channels9
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10. Brand Promotion Strategies For Engagement10
Use Advertising
Text Here
Build Demand
Text Here
Create Email Contests
Text Here
Attend Tradeshows
Text Here
Create Press Release
Text Here
Update the Website
Text Here
Use Twitter
Text Here
Garner Endorsements
Text Here
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11. Brand Promotion Template 211
Content
Whitepaper Development Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics Implementation Competitive Analysis Keyword Research New Bar
On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4

12. Look to Your Competition12
of Some Importance
to Buyers
of Moderate Importance
to Buyers
of High Importance
to Buyers
Things we do that
they don't
Why are you doing these?
This category gives you the
ammunition to win your
run-of-the-mil customers
Anything that goes in there probably
commands a premium and is your
secret weapon to ultimately dominate.
The stuff in here is the reason your
company ultimately gets acquired
Things we do
Better than them
Text Here
This category is hard to articulate in
your product marketing
Your competitors have probably
identified a lot of feature that
customers value highly, but maybe
you have some secret sauce
that makes it better
Things we do
Equally Well
Text Here
Features that go in here are like
“table stakes” to play in the
market you’re after
Features that go in here are like
“table stakes” to play in the
market you’re after
Things they do
Better than us
This is stuff you got carried away
doing, and yet came up shorter than
your completion, but that
doesn't matter anyways
A lot times, stuff will naturally move
from here upwards as you
refine your product
This category should be the focus of
your product roadmap efforts
Things they do
that we don’t
This is normally legacy stuff that your
competitors wasted time on doing
There are many reason’s for stiff to
be a here some are good for you
(because the market is changes a &
your competitors didn’t realize), some
is bad for you (you thought it was
unimportant so you didn’t build it)
You are clearly at disadvantage when
your buyers value something here,
some steer away from product
proposition and center on
services and relationship

13. Focus on your Strengths13
Communications
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Thinking
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capture your audience's attention.
Personal Split
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capture your audience's attention.
Problem Solving
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capture your audience's attention.
Teamwork
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capture your audience's attention.

14. Focus on your Strengths14
Core
Competencies
Thinking
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audience's attention.
Personal Split
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capture your audience's attention.
Problem Solving
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audience's attention.
Communications
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audience's attention.
Teamwork
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audience's attention.

15. Product Feature Comparison15
Your Company Competitor 1 Competitor 2 Competitor 3
Feature 1
Feature 2
Feature 3
Feature 4
Feature 5
Feature 6
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16. Annual Budget16
Actual Cost Budget Difference in figures % Variance Comments on Variance
Raw Material Cost 150,000 120,000 30,000 25%
Increase in raw material
prices
Employee Cost Text Here Text Here Text Here Text Here Text Here
Salary & Wages Text Here Text Here Text Here Text Here Text Here
Maintenance Cost Text Here Text Here Text Here Text Here Text Here
Finance Cost Text Here Text Here Text Here Text Here Text Here
Electricity Cost Text Here Text Here Text Here Text Here Text Here
Office Cost Text Here Text Here Text Here Text Here Text Here
Administration charges Text Here Text Here Text Here Text Here Text Here
Expense 1 Text Here Text Here Text Here Text Here Text Here
Expense 2 Text Here Text Here Text Here Text Here Text Here
Expense 3 Text Here Text Here Text Here Text Here Text Here
Expense 4 Text Here Text Here Text Here Text Here Text Here
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17. Assets & Revenue: Financial Summary17
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needs and capture your audience's attention.
Total Assets
342
Billion
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needs and capture your audience's attention.
Revenue
205
Billion
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needs and capture your audience's attention.
Total Tax Paid
130
Billion
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needs and capture your audience's attention.
Deposits
345
Billion
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needs and capture your audience's attention.
Loan
145
Billion
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needs and capture your audience's attention.
Net Income
234
Billion

18. Company Sales & Performance - Dashboard18
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5 Month Growth in Revenue
0
2
4
6
8
Jan Fab Mar Apr May
Text 01 Text 02
Profit Margins Graph
0
20
40
60
80
Jan Fab Mar Apr May Jun July Aug Sep
Text 01
4 Year Product Sales
45
35
25
10
0
10
20
30
40
50
2016 2017 2018 2019
4 Years Profit
0
5
10
15
20
25
30
35
40
45
2016 2017 2018 2019

19. Financial Projections for Strategic Planning19
FY14 FY15 FY16 FY17 FY18 FY19
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA Margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT Margin 10% 11% 12% 11% 10% 9%
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20. Financial Projections for Strategic Planning20
FY14 FY15 FY16 FY17 FY18 FY19
Target Market (MM) 14 14.25 14.50 15 16 18
Users (MM) 0.05 0.1 0.2 0.3 0.4 0.5
Net Revenue ($ MM) 650 700 750 800 850 900
Total Expenses ($ MM) 60 70 75 80 85 90
EBITDA ($ MM) 100 120 130 140 150 160
EBITDA Margin 26% 28% 29% 21% 22% 23%
Financing Cost ($ MM) 10 15 20 25 30 35
PAT ($ MM) 50 55 60 65 70 75
PAT Margin 10% 11% 12% 11% 10% 9%
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21. Actual Versus Target Revenue- Setting Strategic Goals21
Actual Target
1 KPI 1 16 0.5
2 KPI 2 10 0.5
3 KPI 3 18 0.5
4 KPI 4 4 0.5
5 KPI 5 15 0.5
6 KPI 6 16 0.5
Actual vs Target Value
0
5
10
15
20
25
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 KPI 6
Actual Target
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22. Funding Requirement22
2018-23
70
Total Capital
Expenditures $5.3
Less: Internal Cash
Flow (0.9)
Net Funding
Requirement $4.4
DEBT
Total requirement $2.20
Less: term Debt Raised in 2007 (0.20)
Less: Debt portion of Hybrid Raised in
2007
(0.20)
To be Funded* $1.80
Total requirement $2.20
Less: PIK Equity (0.40
Less: Equity Raised in 2007 (0.63)
Less: Equity Credit from 2007 Hybrid (0.20)
To be Funded* $0.97
EQUITY
$ in Billions
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23. Three categories account for 92% of the total budget
Use of Funds23
49%
23%
20%
6% 1% 1% 1%
$700,474
$321,129
$280,394
$87,715
$6,052 $1,220 $20,449
0%
10%
20%
30%
40%
50%
60%
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Water purchases &
treatment
CIP Expenditures Debt service Operating
departments
Hodges operations Equipment
replacement
Other expenditures
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$1,417,434
Total
100%
Water Purchases
& Treatment
49%
CPI
23%
Debt Service
20%

24. Recruitment Plan For HR Department24
4
556
7
3
4
5
6
5
2
3
4
4
5
3
2
2
3
5
3
1
2
4
4
23
3
2
3
0
5
10
15
20
25
30
Q1 2019Q4 2018Q3 2018Q2 2018Q1 2018
Engineering
Sales
Marketing
Product
Admin
Finance
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25. Operational Plan- Deciding Team Initiatives & Strategies25
Category Key Initiatives Prioritization Project Lead
Sales Text Here Text Here Text Here
Marketing Text Here Text Here Text Here
R&D Text Here Text Here Text Here
Operation Text Here Text Here Text Here
Employee Text Here Text Here Text Here
Finance and Admin Text Here Text Here Text Here
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26. Project Timeline Chart26
Project Step Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Process 01
Process 02
Process 03
Process 04
Process 05
Process 06
Process 07
Process 08
Process 09
Description Description Description Description Description Description
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27. SWOT Analysis27
Strengths
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Weaknesses
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audience's attention.
Opportunities
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Threats
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audience's attention.

28. Analyze New Revenue Streams28
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Current Revenue Streams
01 02 03 04 05
Stream
Amount generated
in FY 19
Comment on
performance/issues if any
Stream
Amount generated
in FY 19
Comment on
performance/issues if any
Stream
Amount generated
in FY 19
Comment on
performance/issues if any
Stream
Amount generated
in FY 19
Comment on
performance/issues if any
Stream
Amount generated
in FY 19
Comment on
performance/issues if any

29. Formulating a New Business Model29
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How Much Will You Make?
Revenue stream
What Will It Cost?
Cost structure
What do
You do?
Value Proposition
Start
Here
Who will
Help You?
Key partners
Who do You Help?
Customer Segment
How Do You
Do It?
Key Activities
How Do You
Need?
Key Recourses
How do you
Interact?
Customer
Relationship
How Do You
Reach Them?
Distribution Channels

30. Market Expansion & Growth30
+5.2%
USA
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-4.2%
Brazil
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+13.6%
Africa
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needs and capture your
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+2.3%
Australia
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+13.4%
Russia
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31. Business Strategic Plan Template31
2019 STRATEGIC PLAN
To be recognized as the absolute best pressure regulation supplier to the process control industry
2019 focus = growing sales revenues
Purpose
Key Objectives
Market Development Process Improvement People Development Product Development
• Expand regulator market reach
• Increase customer visits by
engineers
• Review distribution strategy
• Implement lean process
• Development/Implement
supply chain strategy
• Implement personal
planning process
• Improve communication
• Increase teamwork
• Increase quick-change
regulator line
• Expand range of QPRO line
• Revenue/Distributor
• Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
• New Product
Revenue/Month
InitiativesKeyPerformance
Indicators

32. Business Strategic Plan Template32
2019 STRATEGIC PLAN
Purpose
To be recognized as the absolute best pressure regulation supplier to the process control industry.
2019 focus = growing sales revenues
KEY OBJECTIVES
Market development Process Improvement People Development Product Development
INITIATIVES
▪ Expand regulator market reach
▪ Increase customer visits by engineers
▪ Review distribution strategy
• Implement lean process
• Development/Implement supply chain
strategy
• Implement personal planning process
• Improve communication
• Increase teamwork
▪ Increase quick-change regulator line
▪ Expand range of QPRO line
KEY PERFORMANCE INDICATORS
▪ Revenue/Distributor
▪ Revenue/Month
• Cash to Cash Days
• First- Time Through%/Month
• % Turnover/Month
• % Absenteeism Month
▪ New Product Revenue/Month
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33. Strategic Plan Development33
Risk/ Contingencies &
Strategic Alternatives
What strategic alternatives have you considered?
Environmental & Internal Assessment
Industry Dynamics &
Implications
What are the major changes in
industry dynamics and resulting
opportunities and risks?
Competitive
Assessment
What are your competitive
strengths and weakness?
How does your current business
emphasis fit with industry opportunity &
competitive landscape?
Internal Assessment
Strategy Articulation
What strategy will you pursue
over the next 3 years?
Strategic Initiatives
What will be the impact major
strategic initiatives
Financial Projection
What are the expected
financial return of your strategy
Strategic Definition & Implications

34. Key Success Indicators Dashboard34
Revenue Growth
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10% 30%
Employee Cost Reduction
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60%
Increase In Direct Cost
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70%
Product Sales Growth
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needs and capture your audience's attention.
90%
Increase in CSR
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needs and capture your audience's attention.

35. 35
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10:15 to 10:30 am
Coffee Break

36. Enterprise Strategy Icons slide36

37. 37
Additional Slides

38. 38
Product 03
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Product 02
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Product 01
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20%
30%
50%
Donut Pie Chart

39. 39
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35
45
40
50
60
10
30
25
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75
0 10 20 30 40 50 60 70 80 90 100
2015
2016
2017
2018
2019
Years
Product01
Product02
Clustered Bar

40. 40
Product01 Product02
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80
70
75
80
60
55
58
40
50
25
20
10
70
65
40
45
38
4850
30
20
10
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100
DecNovOctSepAugJulJunMayAprMarFebJan
Clustered Column

41. 41
Our Team
Name Here
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Designation
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Designation
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Designation

42. 42
Our Mission
Our Vision
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Our Mission
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Our Goal
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43. Time Line43
2016
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2017
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2018
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2019
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44. 44
About Us
Target Audiences
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Value Clients
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Preferred by Many
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45. 45
0 100
20
10
30
40
80
90
70
60
50
80%
Dashboard
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Text Here
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46. 46
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Minimum
35%
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Medium
45%
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Maximum
85%
Financial

47. Post It47
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48. 48
Roald Dahl
I don’t care if a reader
hates one of my stories
just as long as he
finishes the book.
Quote

49. Comparison49
65%
30%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2017 2018 2019
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30%
50%
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2017 2018 2019
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50. 50
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Idea
Generation

51. 51
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
Thank You