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SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, NOIDA
PROJECT REPORT ON NGOS
SUBMITTED BY: SUBMITTED TO:
SHERYL MEHRA PREETI BHASKAR
DIVISION- C ( 2nd YEAR, 3rd SEMESTER)
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PREFACE:
The main motivation of undertaking this project was to provide the detailed and
comprehensive study about the NGOs as a program. This study provides the opportunity to
know the perspective of the students about the NGOs as a program. The report has been
organized into four parts. Part I deals with the detailed overview about the Ngo’s which are in
operational in India. Part II provides is brief introduction about the organization- GOONJ &
SAVE THE CHILDREN. The Part III includes problem faced by the NGOs in development
work and sources of funds for NGOs. I owe my sincere thanks to everyone who helped me in
doing this project. It was a fun and also a learning experience for me. I hope the knowledge
and experience gained while undertaking this project will help me in my future endeavors in
one way or the other way.
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An Overview (NGO’s in India)
NGO (Non- Governmental Organization)
A non-governmental organization (NGO) is an organization that is not part of a government
and was not founded by states. NGOs are therefore typically independent of governments.
Although the definition can technically include for-profit corporations, the term is generally
restricted to social, cultural, legal, and environmental advocacy groups having goals that are
primarily noncommercial. NGOs are usually non-profit organizations that gain at least a
portion of their funding from private sources. Current usage of the term is generally
associated with the United Nations and authentic NGOs are those that are so designated by
the UN. Because the label "NGO" is considered too broad by some, as it might cover
anything that is non-governmental, many NGOs now prefer the term private voluntary
organization (PVO).A 1995 UN report on global governance estimated that there are nearly
29,000 international NGOs. National numbers are even higher: The United States has an
estimated 2 million NGOs, most of them formed in the past 30 years. Russia has 65,000
NGOs. Dozens are created daily. In Kenya alone, some 240 NGOs come into existence every
year. The International Red Cross and Red Crescent Movement is the world's largest group
of humanitarian NGO's. Though voluntary associations of citizens have existed throughout
history, NGOs along the lines seen today, especially on the international level, have
developed in the past two centuries. One of the first such organizations, the International
Committee of the Red Cross, was founded in 1863.
Types of NGO’s
There are numerous possibilities to classify NGOs. The following is the typology the World
Bank uses
 Operational NGO’s
Their primary purpose is the design and implementation of development-related projects. One
categorization that is frequently used is the division into relief-oriented or development-
oriented organizations; they can also be classified according to whether they stress service
delivery or participation; or whether they are religious and secular; and whether they are
more public or private-oriented. Operational NGOs can be community-based, national or
international.
 Advocacy NGO’s
Their primary purpose is to defend or promote a specific cause. As opposed to operational
project management, these organizations typically try to raise awareness, acceptance and
knowledge by lobbying, press work and activist events.
Important Features of NGO’s
 Purposes
NGOs exist for a variety of purposes, usually to further the political or social goals of their
members. Examples include improving the state of the natural environment, encouraging the
observance of human rights, improving the welfare of the disadvantaged, or representing a
corporate agenda. However, there are a huge number of such organizations and their goals
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cover a broad range of political and philosophical positions. This can also easily be applied to
private schools and athletic organizations.
 Methods
NGOs vary in their methods. Some act primarily as lobbyists, while others conduct programs
and activities primarily. For instance, such an NGO as Oxfam, concerned with poverty
alleviation, might provide needy people with the equipment and skills they need to find food
and clean drinking water.
 Networking
The International Freedom of Expression exchanges (IFEX), founded in 1992, is global
network of more than 60 non-governmental organizations that promote and defend the right
to freedom of expression
.
 Consulting
Many international NGOs have a consultative status with United Nations agencies relevant to
their area of work. As an example, the Third World Network has consultative status with the
UN Conference on Trade and Development (UNCTAD) and the UN Economic and Social
Council (ECOSOC). In 1946, only 41 NGOs had consultative status with the ECOSOC, but
this number had risen to 2,350 in 2003.
 Management of non-governmental organizations
Two management trends are particularly relevant to NGOs: diversity management and
participatory management. Diversity management deals with different cultures in an
organization. Intercultural problems are prevalent in Northern NGOs that are engaged in
developmental activities in the South. Personnel coming from a rich country are faced with a
completely different approach of doing things in the target country. A participatory
management style is said to be typical of NGOs. It is intricately tied to the concept of a
learning organization: all people within the organization are perceived as sources for
knowledge and skills. To develop the organization, individuals have to be able to contribute
in the decision making process and they need to learn.
 Relations
The relationship among businesses, governments, and NGOs can be quite complex and
sometimes antagonistic. Some advocacy NGOs view opposition to the interests of Western
governments and large corporations as central to their purpose. But NGOs, governments, and
companies sometimes form cooperative, conciliatory partnerships as well.
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 Staffing
Not all people working for non-governmental organizations are volunteers. Paid
staff members typically receive lower pay than in the commercial private sector. Employees
are highly committed to the aims and principles of the organization. The reasons why people
volunteer are usually not purely altruistic, but self-serving: They expect to gain skills,
experience and contacts.
 Funding
Large NGOs may have annual budgets in the millions of dollars. For instance, the budget of
the American Association of Retired Persons (AARP) was over $540million dollars in 1999.
Human Rights Watch spent and received US$21, 7 million in2003. Funding such large
budgets demands significant fundraising efforts on the part of most NGOs. Major sources of
NGO funding include membership dues, the sale of goods and services, grants from
international institutions or national governments, and private donations. Several EU-grants
provide funds accessible to NGOs. Even though the term 'non-governmental organization'
implies independence of governments, some NGOs depend heavily on governments for their
funding.
 Legal status
The legal form of NGOs is diverse and depends upon homegrown variations in each
country’s laws and practices. However, four main family groups of NGOs can be found
worldwide:
 Unincorporated and voluntary association
 Trusts, charities and foundations
 Companies not just for profit
 Entities formed or registered under special NGO or non-profit laws.NGOs are not
subjects of law, as states are. An exception is the International Committee of the Red
Cross, which is subject to certain specific matters, mainly relating to the Geneva
Convention.
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Profile of the Organizations:
About GOONJ:
GOONJ.. is providing clothes & other basic amenities to millions in the far-flung villages by
turning urban wastage into a resource for rural India.
Company Overview
“ Making clothing a matter of concern..”
A unique resource mobilization initiative providing clothes and other basic amenities to
millions in the far-flung villages by turning one’s wastage into a resource for another.
Initiated in 1998 with just 67 clothes, they now send out 80 to 100 tonnes of material every
month , in 21 states of India. A force of over 300 volunteers, GOONJ is implementing its
various initiatives through over 150 grassroot organisations, panchayats, Ashoka fellows &
social activists in parts of 20 states of the country. GOONJ has recently been awarded the
'Indian NGO of the year' award for its governance and practices.
Knowing GOONJ..
 The first to- Highlight clothing as a basic but unaddressed need which deserves a
place on the development agenda.
 The first to- Reposition discard of urban households as a development resource for
villages, moving away from its age old stance as a charitable object.
 One of the few- organizations in the world, constructively reviving and strengthening
rural volunteerism, to solve its own problems, digging deep into the age old wisdom
and knowledge base of the villages.
 Goonj’s sanitary pad – is probably the world’s cheapest pad, since it’s made from
shreds of un-wearable cotton cloth collected from cities, washed, dried in sunlight and
then made into a pad that most village women are familiar with.
 GOONJ has the rare distinction- of an equally vast reach among the masses in the
villages as well as the cities across India.
Impact & Innovation
 Annually reach out over 1000 tones of material; from clothes, school material to old
doors, windows and computers.
 Over 900 development activities taken up under Cloth for work (CFW), in the last
2 years. From repairing roads to recharging water ponds, building bamboo bridges to
digging well; people only received clothes & other material as reward.
 Large scale relief & rehabilitation work with many innovative rural income
generation initiatives like Sujni making, Vaapsi, Village Hats (village markets),
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tailoring cum women’s adult education centers, school bag making units implemented
in major disasters hits villages, with direct impact on stopping migration to cities.
 After Bihar floods in 2008, reached about 1500 tones of material in two years to over
200 remote villages.
 Over 2 million sanitary pads produced out of waste cloth & reached to
villages/slums across India as a viable solution & powerful tool to open up taboo
subject of menses!!
 Over 2,00,000 Kgs of throw away waste cloth converted into traditional
mattress/quilt (Sujni) as large scale income generation activity in villages.
Systemic changes
 Instead of disaster based sporadic collections, Goonj has built a culture of regular
giving.
 Goonj’s sanitary pad work is highlighting important linkages e.g. between RCH,
cervical cancer and many other related women issues with menses, opening up
aspects of life usually thought too private or dangerous to make public.
 The Cloth for Work is enabling communities to confront their realities,
encouraging them into action.
 Addressing ignored needs; GOONJ’s material is addressing gap areas in the work of
other development agencies.
 Freeing up of meager resources; When GOONJ reaches cloth through its
programmes, larger value addition is basic economic development afforded to the
individual because the money he would have otherwise spent on buying clothes is
now freed up to fulfill more critical needs of food or health etc.
Cost effective
Annual budget; approx INR 3.5 crore (about half a million USD)
It includes-
 Idea advocacy
 Communication, collection, all logistics, rigorous processing, need based
dispatches to remote parts of the country
 Values add in tones of waste material.Preventing material from becoming an
environmental disaster in landfills.
 Capacity building of hundreds of organizations and million of people.
 Opening up many hidden/ignored/taboo subjects.
 Building up a movement with large scale civic participation in urban and rural India.
 Village level employment especially for women.
 A fulfilling full-time job to 150 people & a large scale infrastructure works in the
villages, saving millions of rupees by using this material as a reward!!
 No expenses on advertising
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 Involves stakeholders and get subsidized cost on transportation, printing.
 No expenditure on setting up the infrastructure. Right from table, chairs, computers,
office stationary comes from individuals & institution
Their ethos, beliefs, values
 To grow as an idea, not just as an organization.
 They are not in the business of collecting and distributing of old clothes. They
use material as a tool to bring ignored issues to light, to talk about basic needs, to
bring communities together, to make them aware of their own power, to increase
people’s participation, to change mindsets and change the present rural infrastructure..
 They don’t fix up targets, they value potential.
 They don’t promote charity; they are converting the age old charitable act of giving
clothes into a development resource.
 They are not focused on donor’s pride; they work is focused on the receiver’s
dignity.
 When people say we want to donate clothes- they strongly feel that after using as per
their need they don’t donate, they actually discard!
 They don’t want to keep their ideas to themselves, they want replication in different
regions, different economies. They are developing a replication kit with a title –
“We are giving you a copy right to copy our idea.”
 They strongly believe in the wisdom of people they are working for, to find
solutions to their own problems; it’s our core strength..
 They don’t spend money on their own infrastructure, furniture etc. They
practice what they promote i.e. use of old material. No spending on advertising &
PR; positive word of mouth is their biggest asset.
 They don’t try to do everything on their own and use the strength of various
partners/people as stake holders!
There focus
In the race of development they all are too focused on machines i.e. the big, known issues
and are ignoring the needles the most important small parts i.e. issues. They talk about
holistic development of human kind without thinking about the basic need of clothing.
At GOONJ there focus is these needles.- With a large scale civic participation it is not
only becoming a big people’s movement for progress but is also creating a parallel
economy where every work doesn’t have to wait for money; huge quantities of old re-
usable material becomes a valuable resource.
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Goonj is reaching parts of 21 states in partnerships with over 250 grassroots
organizations, Ashoka Fellows, social activists, units of Indian army & social movements.
Apart from thousands of volunteers all across, Goonj has a formal team of 150 people with 9
offices across India.
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Recognitions to GOONJ:
 2012: Global Development Awards and Medals Competition (AMC) for ‘Most
Innovative Development Project’
 2012: Edelgive Award for health & well being
 2010: Forbes listed Mr. Anshu Gupta, Founder Director, GOONJ as one of India’s
most powerful entrepreneurs.
 2010: Innovation for India Award by marico.
 2010: Jamnalal Bajaj CFBP Award.
 2009: Lien i3 Challenge Award for ‘Cloth for Work’.
 2009: Ashoka’s Changemakers Innovation Award for ‘Not just piece of cloth’.
 2009: CNN IBN’s ‘Real Heroes Award’ to founder GOONJ..
 2008: ‘India NGO of the Year’ Award.
 2007: World Bank’s Global DM Award for NJPC.
 2007: Recognized as one of ‘The Good Practices’ in Dubai International Awards
 2006: Changemakers Innovation Awards, for ‘Rahat’.
 2004: Ashoka Fellowship to Mr. Anshu Gupta.
 2004: Changemakers Innovation Awards for ‘School to School’.
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Their initiative…..
Cloth For Work (CFW)
The idea; When they talk of basic needs, they say food, cloth & shelter, but in the list of
development subjects which has more than 100 -150 issues; from domestic violence to global
warming, clothing is not listed as a subject. We think of clothes during disasters only. Why a
basic need of entire human kind is treated as disaster relief material? Why do we treat Cloth
as mere charitable object- to donate!!
GOONJ is using under utilised cloth & other old material as a powerful & proven tool for
social change, huge resource for rural/slum development & a valuable asset for income
generation.
Worldwide when we think of resources for any kind of development work, we think of
money. Goonj works on turning old material as a resource for hundreds of rural development
activities. Communities have built huge bamboo bridges, dug up wells, have done bunding of
acres of land, developed small irrigation canals, have built drainage systems, built village
schools and have taken up massive exercises of repairing roads, developing water harvesting
systems to cleaning up water bodies. All these works are done not by paying wages to
people but by making them understand their own community power, using old material as a
reward. GOONJ is using material from the cities as an entry point into people’s lives. This is
a work where not only the old underutilized material fills up the gaps of resources in
development works but is also dignifying the act of Giving, now thousands of people don’t
get material as charity or donation but earn as reward in lieu of their work. Here are the
glimpses of development works;
How do they facilitate this; Together with our grassroots partner groups working among
village communities they facilitate discussions and debate around the local issues and
possible developmental activities. These are small but important day to day problems, faced
by the villagers, whether it’s a dirty patch surrounding the local school compound, or a
broken road, or clogged drainage system or repairing kilometres of road or working across
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water bodies, or making a bamboo bridge etc., which are taken up by people with full
enthusiasm and it creates a significant impact in their daily lives. The recepients play an
active role in the thought process, its detailing, what, how,where and when, thus taking the
ownership of the work done by them.
Material is used as a tool here and not just as a commodity only; thus, nurturing village
people’s thought process, knowledge and empowering them to evolve innovative solutions
around the local issues. On a macro level, GOONJ’s work is also setting a precedent in terms
of preventing massive material wastage from becoming an environment disaster.
Not just a piece of Cloth (NJPC)
The Problem;
Women are the most marginalized in the 72% of India’s population living in rural areas.
Given the poor economic status of a vast mass, a sanitary pad for the essential biological
process of menses is the last thing on the mind of most. They end up using all kinds of rags
leading to widespread unhealthy practices during menses. The shame & silence associated
with the issue makes it the most taboo subject even among women, as a vast majority face
great hardships & indignity, besides health risks due to this problem.
MY Pad cloth sanitary Pads, a viable solution by GOONJ; Since 2004-05, GOONJ.. is
working on the issue of menstrual hygiene by initiating discussions at various national &
international forums & providing a viable solution with cloth sanitary pads. GOONJ’s ‘Not
Just a Piece of Cloth’ (NJPC)initiative starts with providing a physical product but
stresses more on long term change in practices, behavior change, education &
replication. Developed with indigenous processes, out of old cloth collected from urban
masses the clean cloth pad is provided at a cost of just ….. each while they also teach the user
women to make it on their own.
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What makes the idea of clean cloth napkins successful is its simplicity and familiarity to the
beneficiaries. Instead of trying to introduce a new product or a new design, it’s an
improvisation and mass scale replication of the existing usage patterns/practices. We are
simply removing the risk elements of the existing practice, improving upon and doing a lot of
value addition in terms of cleanliness and awareness. Given their strength of a nationwide
network and their experience and expertise in mass scale management of old cloth,
replication is possible on a wide scale making it cheaper, more acceptable and faster for
the beneficiaries. The environmental dimension also plays a critical role in their thought
process. Some of the products now in the market are not biodegradable Thankfully given the
price they don’t have a very big reach, especially among rural women. GOONJ is trying to
address this vast majority to offer them a more appropriate option, preventing the bigger
environmental problem of disposal in the process.
School to School (S2S)
The Problem; A small village school’s needs are very basic. Normally students don’t even
have a pencil or copy to write on and a bag, school uniform, mats for sitting etc. are distant
dreams. Scores of children leave schools for unimaginably petty reasons like lack of a water
bottle or inability of parents to pay the recurring expense of a note book, things easily
channelised from underutilized material in the cities.
What they do; ‘School to School’ is a unique solution to a problem faced by thousands of
remote village schools, which lack infrastructure and basic facilities, critical for a child to
have basic experience of schooling. GOONJ’s School to School (S2S) initiative is
addressing the educational needs of thousands of remote & resource starved village/
slum schools by channelizing under-utilised material of city’s affluent schools. While
connecting the two extreme ends of the society, it opens a space of interaction between the
two as well. Without burdening anyone, ‘School to School’ makes channel cost-effective and
easily replicable concept, evolved on the basis of prevalent practices in urban schools.
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The Process & Social Impact; The idea is to motivate urban school kids to contribute the
material that they are not using anymore, as every year most children buy a new set of
uniforms, copies, stationery, water bottles, shoes, lunch box etc. when they move on to the
next class. The urban children, parents & school authorities are sensitized about the needs of
their less fortunate counterparts; Materials like old books, uniforms, shoes, school bags, etc.
are channelised to thousands of village children, motivating them towards learning. It is not
given as charity, but as a reward after a regular monitoring on a series of behavior, attitude,
and performance aspects.
Rahat
The problem; With the term disaster, we think of floods, earthquakes, tsunami, cyclone. But
there are some ignored disasters which happen around us every year and yet they don’t get
termed as disasters. Isn’t winter an annual disaster for a person who doesn’t have adequate
shelter and clothing. Millions of people still don’t get two square meals a day or Lakhs of
women face indignity due to lack of clean cloth during menses; for them buying enough cloth
or woolens for their families is certainly out of question
The idea and innovation; Over the last 14 years Goonj has built a reliable and time-tested
network in both the rural & urban areas. This network means our wide spread presence,
which helps us respond to any kind of geographical and cultural aspect. With an active
network in place, our response time for generating & channelising resources becomes much
quicker. Despite being a small team, they have been able to respond to disasters as wide apart
as Kashmir and Tamil Nadu, with the same amount of urgency and scale. They work
throughout the year on educating the common masses about the sensitivities of giving at the
time of disasters i.e. how one should understand the cultural, social, geographical aspects
before deciding what to give. Like women in south India don’t wear suits while women in
Kashmir don’t wear saris or eating habits-people in Gujarat don’t eat rice much while in
Kashmir rice is a part of the staple diet. Sensitivities towards these aspects have a big impact
at the time of material generation.
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What they do: In rural India GOONJ has successfully built a network of reliable grassroots
organizations like Panchayats, NGO’s, activists. In the metros they have a similar network of
individuals, corporate, schools, collages and other organizations working actively throughout
the year to channelize unutilized resources lying waste in the cities to the rural areas. At the
time of disasters this strong urban and rural network is activated intensely to address the
needs of the victims in a focused manner. This helps address specific needs for the disaster
hit, without burdening any single organization/individual. On the other hand their partner
grassroots agencies give us an accurate assessment of the damage and the needs of the
disaster hit people. They become the critical last leg in the distribution chain and as part of
the community, sensitively deal with the issue of giving with dignity. With years of
continuous work this network helps us gather intelligence and information about disaster
patterns and in disaster preparedness, in terms of generating and reaching relief material to
disaster prone areas well in time.
Rahat Floods; In monsoons parts of India are prone to floods, so they start their RAHAT
Floods campaign before monsoons so that the material reaches these areas quickly.
Rahat Winters; Over the last 14 years their efforts in highlighting winters as an annual
disaster has started getting attention by policy makers, media and citizens of the country. The
increasing awareness has lead to independent collections and distribution of woolens in the
cities during winters by many organizations, individuals etc. Also, before winters goes off,
they do another massive campaigning around ‘Don’t overburden your wardrobes with
woolens that you may not need for next winters’.
Impact; Although their network does not cover the entire geographical area of India but in
the event of a disaster the extended network of their local partners is a great help. When
Kashmir was hit by an earthquake, their relationship with the Indian army helped them reach
the worst affected areas very quickly as they passed on contacts of local officials, helped
them in transporting material and asked their officials to contact them. The Army gave them
information about the damage and needs, gave them security in the sensitive and far flung
areas. They were able to get a first hand account of the state of affairs and assess and identify
their role in the relief operations.
What they need; Disaster is a time of complete breakdown at the individual and community
level therefore collaborations and cooperation’s are needed in every sphere. They need strong
linkages and commitments for specific items. They want corporations and investors to help
them form linkages in specific important industries like airlines and transport industry, food
and pharma industry. They need foundations and NGO’s having an expertise in areas with
difficult access like Kashmir, north eastern India where they can act as their eyes, ears and
hands. They need big schools and universities to work with them and activate their youth to
mobilize a national momentum around any disaster. They need more volunteers to spread
awareness, organise camps & sort material. They want Corporate in the travel, pharmacy,
housing, food, garments and media industry to get involved. For better disaster preparedness
they need infrastructure at their command which will help them in building a disaster reserve
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of relief material reducing their response times drastically. In short, they need to scale up
their present network to spread wider and include more entities of the society.
GOONJ’S TARGET
Is that the society mostly gives and gets involved at the time of a disaster but the fact is that a
majority of the population lives in such a condition that one need not wait for a disaster to
happen, to help them. Their emphasis is that one needs to actively work throughout the year
in disaster preparedness and resource generation, sensitising people on the needs and dignity
aspect, so that when the disaster actually happens, which could be anytime, they are able to
better respond and are able to lessen to a large extent the after effects of devastation.
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PROBLEM FACED BY THEM DURING DEVELOPMENT WORK
 Increasing transport cost & rentals for storage space, vehicles.
 Technology; high-end laptops & computers to streamline data and systems.
 Documentation of knowledge, new idea and innovative approaches in our work, since
our inception.
 Mis-match in the supply of specific material like sarees (as no alternative for
traditional dress), children clothing, school material winter clothing & blankets etc..
 Financial Resources, retaining and nurturing our values and processes instead of
depending on typical investment models or funding agencies way!
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sSOURCES OF FUNDING FOR DEVELOPMENT WORK
Goonj works through large citizen base, growth owed to 1000s of volunteers who helped in
idea spread & financially. e.g: collecting old newspapers from people & raising funds
through its sale,getting one side used paper from corporates for making school notebooks &
writing pads for sale,asking urban women to give us one meter cloth every month when they
have menses for their rural counterparts, one rupee one cloth; motivating people to give us
one rupee with each cloth they give to cover cost of reaching it to the beneficiary.
Apart from individual contributions and sponsorships there are co-branded campaigns where
they charge the corporates.
There is a large range of beautiful products from bags to conference kits to sanitary pads they
sell and generate money .
The operations are based on usage of second hand material right from packing bags to our
furniture which reduces the cost drastically.
As a basic thought the work is not dependent on agencies and government and they have
worked on multiple sources to sustain it and to grow.
They are also tying up with the logistics companies to further reduce the costs and targeting
organizations working on health as their major buyers.
As an NGO (non-government organisation), they do not receive any direct government
funding allowing them to remain independent, making unbiased evaluations of
government policies and programmes. The government has also extended certain tax
and duty exemptions to them, enabling us minimise costs.
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Who they are
"Save the Children is often told that its aims are impossible – that there has
always been child suffering and there always will be. We know. It's
impossible only if we make it so. It’s impossible only if we refuse to attempt
it."
- Eglantyne Jebb (Founder Save the Children)
Save the Children is an international organisation working for children's rights in
120 countries. In India, they are working across 13 states to ensure that every
child has a happy and healthy childhood.
They are determined to build a world in which every child attains the right to
survival, protection, development and participation.
They not only save children from the hardships of life, but they also work
towards abolishing these hardships.
Save the children targets-
Save the Children is the leading independent organization creating lasting change
in the lives of children in need around the world. Recognized for their
commitment to accountability, innovation and collaboration, their work takes
them into the heart of communities, where they help children and families help
themselves. They work with other organizations, governments, non-profits and a
variety of local partners while maintaining their own independence without
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political agenda or religious orientation.
When disaster strikes around the world, Save the Children is there to save lives
with food, medical care and education and remains to help communities rebuild
through long-term recovery programs. As quickly and as effectively as Save the
Children responds to tsunamis and civil conflict, it works to resolve the ongoing
struggles children face every day — poverty, hunger, illiteracy and disease —
and replaces them with hope for the future.
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Mission& Vision Statement
Ninety years ago one woman, Eglantyne Jebb, started a worldwide movement. She was
driven by the belief that all children - whoever they are, wherever they are - have the right to
a healthy, happy & fulfilling life. And the belief that change is within reach, if they have
courage, determination, imagination and good organisation. They know change is possible.
Save the Children's experience in changing children's lives for the better in the past decades is
the foundation for what they do today and tomorrow to build a better future for children.
Mission Statement
To inspire breakthroughs in the way the world treats children, and to achieve immediate and
lasting change in their lives.
Our Vision
A world in which every child attains the right to survival, protection, development and
participation.
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THEIR INITIATIVE:
Child Protection
The Child Protection Programme is a core sector of their work. They utilize a child
rights programming framework and keep in mind the cross-cutting themes of child
participation, non-discrimination and best interests of children. here child
protection work focuses on three key “evidence” groups:
1. Children affected by disasters/emergencies and conflict, including Disaster Risk
Reduction.
2. Exploitation & child trafficking
3. Children in the worst forms of labour and children with inadequate parental care
including alternatives to institutional care.
Understanding good and best practices in care and protection is a major focus of
their programme work. This requires quality monitoring and evaluation (research
& studies) in order to identify good practices in documentation and sharing of this
evidence. Some of the most important activities of our Child Protection
programme include:
 Improving the understanding of the situation of vulnerable children in need of care
and protection.
 Building children's resilience and supporting their participation in their own
protection, including child-led organisations and child-to-child support.
 Promoting diversion from inappropriate or punitive responses and encouraging the
reintegration of children who have been stigmatised because of their coping
strategies in the absence of effective protection mechanisms.
 Demonstrating the benefits of preventative approaches and early intervention over
interventions at a later stage.
 Supporting the development of community-based care and protection systems.
23 | P a g e
 Support to the co-ordination and integration of services and support to vulnerable
children.
 Encouraging moves away from services directed towards particular problems
towards services addressed to supporting the functioning and coping strategies of
children and families.
 Building the care and protection of children into broader social welfare, poverty
reduction and other national development strategies.
 Building the capacity of duty bearers to deliver effective care and protection.
 Advocating for legal and policy reform in line with the principles and standards of
the Child Rights For Change and other relevant international and regional
instruments.
 Some sub-initiative areas follows:
24 | P a g e
Child Labour
India is home to close to 13 million children child labourers under 14 (Census
2001). Their aim is to make child labour socially and culturally unacceptable.
They work with state authorities & civil society organisations to free children
engaged in labour and working to withdraw 50,000 child domestic workers
from domestic help. They have been instrumental in the creation of a national
child protection system.
Currently they are working across 2000 villages in 9 states of India to remove
children from exploitative working conditions and rehabilitate them and
support their education. Along with their action to remove children from
exploitative working situations, they mobilize public opinion and demand
policy and legislative action to abolish child labour in all its forms.
Child Participation
They provide opportunities and spaces for children to participate on issues which
affect their life. Child participation is not a means to achieve project objectives, it
is a right of these children. They listen to their views and learn from them. They
promote meaningful and ethical child participation; this is an integral part of all
their programmes across states.
25 | P a g e
Child Trafficking
There is a close link between child labour and child trafficking. However, so far
almost all anti trafficking work is largely limited to child trafficking for
commercial sex exploitation. However our experience and evidence from the field
suggests that a large number of children are being trafficked for labour. The
incidence of child trafficking for labour is hugely under reported. They define
trafficking on line of Palermo Protocol.
Our approach to combat trafficking is based on the 3Ps strategy: Prevention,
Protection and Prosecution. They work both in source and demand areas with a
community based approach.
Corporal Punishment
The acceptance of daily punitive violence is symbolic of children’s status in our
societies as possessions. Save the Children challenges all forms of corporal
punishment, however light they may be. They believe that every child deserves
equal respect for their human dignity and physical integrity. They work towards
ending corporal punishment whether in schools or homes. It is not acceptable
whether it is exercised by teacher or parents. They sensitise and equip teachers and
parents in positive discipline techniques instead of punitive discipline. Ending
corporal punishment is an integral part of our inclusive education programme and
26 | P a g e
our protection programme across 10 states of India.
SOURCES OF FUNDING FOR DEVELOPMENT WORK
Save the children is an international
organization working for children’s right in
120 countries.
 They donot accept old things for their
ngos. They ask for financial help from
everyone who so ever wants to give
donate.
They raise their fund through
 Individuals
 Legacies
 Corporates
 Trusts
 Major Donors
 Community
 Retail
 Innovation
27 | P a g e
PROBLEMS FACED DURING DEVELOPMENT WORK
Like most networks, coalitions are vulnerable to divisions, such as
conflicts between members as a result of competition or lack of trust.
Personality conflicts, especially in leadership can also weaken the
network.
 Difficulty in sustaining the active interest and support of members, in
many instances as a result of member organizations not having an
expressly defined commitment to the coalition or because of competing
demands.
 Tensions may exist between the interest of individual members and that of
the coalition as a whole. If not managed well the two may come into
conflict or at least not be compatible.
 Often due to worthwhile but competing demands coalition work is not
always a top priority for some members. In such cases members are unable
or less inclined to commit the necessary resources for the successful
completion of tasks.
 Disparities in the size and influence of member organizations can also lead
to tensions within coalitions. Larger members that actively participate
generally have more resources and time to commit to the coalitions,
consequently their agenda become more dominant.
 Human right work, including child rights, attracts relatively little donor
support, consequently coalitions often have difficulty finding funding.
 Direct involvement of children is usually weak and minimal, due largely
to coalitions’ lack of information and experience on how to integrate them
in a meaningful way.
Another major problem remains raising of funds for various projects and involving
motivated volunteers.

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PROJECT REPORT ON NGOS (GOONJ & SAVE THE CHILDREN)

  • 1. 1 | P a g e SYMBIOSIS CENTRE FOR MANAGEMENT STUDIES, NOIDA PROJECT REPORT ON NGOS SUBMITTED BY: SUBMITTED TO: SHERYL MEHRA PREETI BHASKAR DIVISION- C ( 2nd YEAR, 3rd SEMESTER)
  • 2. 2 | P a g e PREFACE: The main motivation of undertaking this project was to provide the detailed and comprehensive study about the NGOs as a program. This study provides the opportunity to know the perspective of the students about the NGOs as a program. The report has been organized into four parts. Part I deals with the detailed overview about the Ngo’s which are in operational in India. Part II provides is brief introduction about the organization- GOONJ & SAVE THE CHILDREN. The Part III includes problem faced by the NGOs in development work and sources of funds for NGOs. I owe my sincere thanks to everyone who helped me in doing this project. It was a fun and also a learning experience for me. I hope the knowledge and experience gained while undertaking this project will help me in my future endeavors in one way or the other way.
  • 3. 3 | P a g e An Overview (NGO’s in India) NGO (Non- Governmental Organization) A non-governmental organization (NGO) is an organization that is not part of a government and was not founded by states. NGOs are therefore typically independent of governments. Although the definition can technically include for-profit corporations, the term is generally restricted to social, cultural, legal, and environmental advocacy groups having goals that are primarily noncommercial. NGOs are usually non-profit organizations that gain at least a portion of their funding from private sources. Current usage of the term is generally associated with the United Nations and authentic NGOs are those that are so designated by the UN. Because the label "NGO" is considered too broad by some, as it might cover anything that is non-governmental, many NGOs now prefer the term private voluntary organization (PVO).A 1995 UN report on global governance estimated that there are nearly 29,000 international NGOs. National numbers are even higher: The United States has an estimated 2 million NGOs, most of them formed in the past 30 years. Russia has 65,000 NGOs. Dozens are created daily. In Kenya alone, some 240 NGOs come into existence every year. The International Red Cross and Red Crescent Movement is the world's largest group of humanitarian NGO's. Though voluntary associations of citizens have existed throughout history, NGOs along the lines seen today, especially on the international level, have developed in the past two centuries. One of the first such organizations, the International Committee of the Red Cross, was founded in 1863. Types of NGO’s There are numerous possibilities to classify NGOs. The following is the typology the World Bank uses  Operational NGO’s Their primary purpose is the design and implementation of development-related projects. One categorization that is frequently used is the division into relief-oriented or development- oriented organizations; they can also be classified according to whether they stress service delivery or participation; or whether they are religious and secular; and whether they are more public or private-oriented. Operational NGOs can be community-based, national or international.  Advocacy NGO’s Their primary purpose is to defend or promote a specific cause. As opposed to operational project management, these organizations typically try to raise awareness, acceptance and knowledge by lobbying, press work and activist events. Important Features of NGO’s  Purposes NGOs exist for a variety of purposes, usually to further the political or social goals of their members. Examples include improving the state of the natural environment, encouraging the observance of human rights, improving the welfare of the disadvantaged, or representing a corporate agenda. However, there are a huge number of such organizations and their goals
  • 4. 4 | P a g e cover a broad range of political and philosophical positions. This can also easily be applied to private schools and athletic organizations.  Methods NGOs vary in their methods. Some act primarily as lobbyists, while others conduct programs and activities primarily. For instance, such an NGO as Oxfam, concerned with poverty alleviation, might provide needy people with the equipment and skills they need to find food and clean drinking water.  Networking The International Freedom of Expression exchanges (IFEX), founded in 1992, is global network of more than 60 non-governmental organizations that promote and defend the right to freedom of expression .  Consulting Many international NGOs have a consultative status with United Nations agencies relevant to their area of work. As an example, the Third World Network has consultative status with the UN Conference on Trade and Development (UNCTAD) and the UN Economic and Social Council (ECOSOC). In 1946, only 41 NGOs had consultative status with the ECOSOC, but this number had risen to 2,350 in 2003.  Management of non-governmental organizations Two management trends are particularly relevant to NGOs: diversity management and participatory management. Diversity management deals with different cultures in an organization. Intercultural problems are prevalent in Northern NGOs that are engaged in developmental activities in the South. Personnel coming from a rich country are faced with a completely different approach of doing things in the target country. A participatory management style is said to be typical of NGOs. It is intricately tied to the concept of a learning organization: all people within the organization are perceived as sources for knowledge and skills. To develop the organization, individuals have to be able to contribute in the decision making process and they need to learn.  Relations The relationship among businesses, governments, and NGOs can be quite complex and sometimes antagonistic. Some advocacy NGOs view opposition to the interests of Western governments and large corporations as central to their purpose. But NGOs, governments, and companies sometimes form cooperative, conciliatory partnerships as well.
  • 5. 5 | P a g e  Staffing Not all people working for non-governmental organizations are volunteers. Paid staff members typically receive lower pay than in the commercial private sector. Employees are highly committed to the aims and principles of the organization. The reasons why people volunteer are usually not purely altruistic, but self-serving: They expect to gain skills, experience and contacts.  Funding Large NGOs may have annual budgets in the millions of dollars. For instance, the budget of the American Association of Retired Persons (AARP) was over $540million dollars in 1999. Human Rights Watch spent and received US$21, 7 million in2003. Funding such large budgets demands significant fundraising efforts on the part of most NGOs. Major sources of NGO funding include membership dues, the sale of goods and services, grants from international institutions or national governments, and private donations. Several EU-grants provide funds accessible to NGOs. Even though the term 'non-governmental organization' implies independence of governments, some NGOs depend heavily on governments for their funding.  Legal status The legal form of NGOs is diverse and depends upon homegrown variations in each country’s laws and practices. However, four main family groups of NGOs can be found worldwide:  Unincorporated and voluntary association  Trusts, charities and foundations  Companies not just for profit  Entities formed or registered under special NGO or non-profit laws.NGOs are not subjects of law, as states are. An exception is the International Committee of the Red Cross, which is subject to certain specific matters, mainly relating to the Geneva Convention.
  • 6. 6 | P a g e Profile of the Organizations: About GOONJ: GOONJ.. is providing clothes & other basic amenities to millions in the far-flung villages by turning urban wastage into a resource for rural India. Company Overview “ Making clothing a matter of concern..” A unique resource mobilization initiative providing clothes and other basic amenities to millions in the far-flung villages by turning one’s wastage into a resource for another. Initiated in 1998 with just 67 clothes, they now send out 80 to 100 tonnes of material every month , in 21 states of India. A force of over 300 volunteers, GOONJ is implementing its various initiatives through over 150 grassroot organisations, panchayats, Ashoka fellows & social activists in parts of 20 states of the country. GOONJ has recently been awarded the 'Indian NGO of the year' award for its governance and practices. Knowing GOONJ..  The first to- Highlight clothing as a basic but unaddressed need which deserves a place on the development agenda.  The first to- Reposition discard of urban households as a development resource for villages, moving away from its age old stance as a charitable object.  One of the few- organizations in the world, constructively reviving and strengthening rural volunteerism, to solve its own problems, digging deep into the age old wisdom and knowledge base of the villages.  Goonj’s sanitary pad – is probably the world’s cheapest pad, since it’s made from shreds of un-wearable cotton cloth collected from cities, washed, dried in sunlight and then made into a pad that most village women are familiar with.  GOONJ has the rare distinction- of an equally vast reach among the masses in the villages as well as the cities across India. Impact & Innovation  Annually reach out over 1000 tones of material; from clothes, school material to old doors, windows and computers.  Over 900 development activities taken up under Cloth for work (CFW), in the last 2 years. From repairing roads to recharging water ponds, building bamboo bridges to digging well; people only received clothes & other material as reward.  Large scale relief & rehabilitation work with many innovative rural income generation initiatives like Sujni making, Vaapsi, Village Hats (village markets),
  • 7. 7 | P a g e tailoring cum women’s adult education centers, school bag making units implemented in major disasters hits villages, with direct impact on stopping migration to cities.  After Bihar floods in 2008, reached about 1500 tones of material in two years to over 200 remote villages.  Over 2 million sanitary pads produced out of waste cloth & reached to villages/slums across India as a viable solution & powerful tool to open up taboo subject of menses!!  Over 2,00,000 Kgs of throw away waste cloth converted into traditional mattress/quilt (Sujni) as large scale income generation activity in villages. Systemic changes  Instead of disaster based sporadic collections, Goonj has built a culture of regular giving.  Goonj’s sanitary pad work is highlighting important linkages e.g. between RCH, cervical cancer and many other related women issues with menses, opening up aspects of life usually thought too private or dangerous to make public.  The Cloth for Work is enabling communities to confront their realities, encouraging them into action.  Addressing ignored needs; GOONJ’s material is addressing gap areas in the work of other development agencies.  Freeing up of meager resources; When GOONJ reaches cloth through its programmes, larger value addition is basic economic development afforded to the individual because the money he would have otherwise spent on buying clothes is now freed up to fulfill more critical needs of food or health etc. Cost effective Annual budget; approx INR 3.5 crore (about half a million USD) It includes-  Idea advocacy  Communication, collection, all logistics, rigorous processing, need based dispatches to remote parts of the country  Values add in tones of waste material.Preventing material from becoming an environmental disaster in landfills.  Capacity building of hundreds of organizations and million of people.  Opening up many hidden/ignored/taboo subjects.  Building up a movement with large scale civic participation in urban and rural India.  Village level employment especially for women.  A fulfilling full-time job to 150 people & a large scale infrastructure works in the villages, saving millions of rupees by using this material as a reward!!  No expenses on advertising
  • 8. 8 | P a g e  Involves stakeholders and get subsidized cost on transportation, printing.  No expenditure on setting up the infrastructure. Right from table, chairs, computers, office stationary comes from individuals & institution Their ethos, beliefs, values  To grow as an idea, not just as an organization.  They are not in the business of collecting and distributing of old clothes. They use material as a tool to bring ignored issues to light, to talk about basic needs, to bring communities together, to make them aware of their own power, to increase people’s participation, to change mindsets and change the present rural infrastructure..  They don’t fix up targets, they value potential.  They don’t promote charity; they are converting the age old charitable act of giving clothes into a development resource.  They are not focused on donor’s pride; they work is focused on the receiver’s dignity.  When people say we want to donate clothes- they strongly feel that after using as per their need they don’t donate, they actually discard!  They don’t want to keep their ideas to themselves, they want replication in different regions, different economies. They are developing a replication kit with a title – “We are giving you a copy right to copy our idea.”  They strongly believe in the wisdom of people they are working for, to find solutions to their own problems; it’s our core strength..  They don’t spend money on their own infrastructure, furniture etc. They practice what they promote i.e. use of old material. No spending on advertising & PR; positive word of mouth is their biggest asset.  They don’t try to do everything on their own and use the strength of various partners/people as stake holders! There focus In the race of development they all are too focused on machines i.e. the big, known issues and are ignoring the needles the most important small parts i.e. issues. They talk about holistic development of human kind without thinking about the basic need of clothing. At GOONJ there focus is these needles.- With a large scale civic participation it is not only becoming a big people’s movement for progress but is also creating a parallel economy where every work doesn’t have to wait for money; huge quantities of old re- usable material becomes a valuable resource.
  • 9. 9 | P a g e Goonj is reaching parts of 21 states in partnerships with over 250 grassroots organizations, Ashoka Fellows, social activists, units of Indian army & social movements. Apart from thousands of volunteers all across, Goonj has a formal team of 150 people with 9 offices across India.
  • 10. 10 | P a g e Recognitions to GOONJ:  2012: Global Development Awards and Medals Competition (AMC) for ‘Most Innovative Development Project’  2012: Edelgive Award for health & well being  2010: Forbes listed Mr. Anshu Gupta, Founder Director, GOONJ as one of India’s most powerful entrepreneurs.  2010: Innovation for India Award by marico.  2010: Jamnalal Bajaj CFBP Award.  2009: Lien i3 Challenge Award for ‘Cloth for Work’.  2009: Ashoka’s Changemakers Innovation Award for ‘Not just piece of cloth’.  2009: CNN IBN’s ‘Real Heroes Award’ to founder GOONJ..  2008: ‘India NGO of the Year’ Award.  2007: World Bank’s Global DM Award for NJPC.  2007: Recognized as one of ‘The Good Practices’ in Dubai International Awards  2006: Changemakers Innovation Awards, for ‘Rahat’.  2004: Ashoka Fellowship to Mr. Anshu Gupta.  2004: Changemakers Innovation Awards for ‘School to School’.
  • 11. 11 | P a g e Their initiative….. Cloth For Work (CFW) The idea; When they talk of basic needs, they say food, cloth & shelter, but in the list of development subjects which has more than 100 -150 issues; from domestic violence to global warming, clothing is not listed as a subject. We think of clothes during disasters only. Why a basic need of entire human kind is treated as disaster relief material? Why do we treat Cloth as mere charitable object- to donate!! GOONJ is using under utilised cloth & other old material as a powerful & proven tool for social change, huge resource for rural/slum development & a valuable asset for income generation. Worldwide when we think of resources for any kind of development work, we think of money. Goonj works on turning old material as a resource for hundreds of rural development activities. Communities have built huge bamboo bridges, dug up wells, have done bunding of acres of land, developed small irrigation canals, have built drainage systems, built village schools and have taken up massive exercises of repairing roads, developing water harvesting systems to cleaning up water bodies. All these works are done not by paying wages to people but by making them understand their own community power, using old material as a reward. GOONJ is using material from the cities as an entry point into people’s lives. This is a work where not only the old underutilized material fills up the gaps of resources in development works but is also dignifying the act of Giving, now thousands of people don’t get material as charity or donation but earn as reward in lieu of their work. Here are the glimpses of development works; How do they facilitate this; Together with our grassroots partner groups working among village communities they facilitate discussions and debate around the local issues and possible developmental activities. These are small but important day to day problems, faced by the villagers, whether it’s a dirty patch surrounding the local school compound, or a broken road, or clogged drainage system or repairing kilometres of road or working across
  • 12. 12 | P a g e water bodies, or making a bamboo bridge etc., which are taken up by people with full enthusiasm and it creates a significant impact in their daily lives. The recepients play an active role in the thought process, its detailing, what, how,where and when, thus taking the ownership of the work done by them. Material is used as a tool here and not just as a commodity only; thus, nurturing village people’s thought process, knowledge and empowering them to evolve innovative solutions around the local issues. On a macro level, GOONJ’s work is also setting a precedent in terms of preventing massive material wastage from becoming an environment disaster. Not just a piece of Cloth (NJPC) The Problem; Women are the most marginalized in the 72% of India’s population living in rural areas. Given the poor economic status of a vast mass, a sanitary pad for the essential biological process of menses is the last thing on the mind of most. They end up using all kinds of rags leading to widespread unhealthy practices during menses. The shame & silence associated with the issue makes it the most taboo subject even among women, as a vast majority face great hardships & indignity, besides health risks due to this problem. MY Pad cloth sanitary Pads, a viable solution by GOONJ; Since 2004-05, GOONJ.. is working on the issue of menstrual hygiene by initiating discussions at various national & international forums & providing a viable solution with cloth sanitary pads. GOONJ’s ‘Not Just a Piece of Cloth’ (NJPC)initiative starts with providing a physical product but stresses more on long term change in practices, behavior change, education & replication. Developed with indigenous processes, out of old cloth collected from urban masses the clean cloth pad is provided at a cost of just ….. each while they also teach the user women to make it on their own.
  • 13. 13 | P a g e What makes the idea of clean cloth napkins successful is its simplicity and familiarity to the beneficiaries. Instead of trying to introduce a new product or a new design, it’s an improvisation and mass scale replication of the existing usage patterns/practices. We are simply removing the risk elements of the existing practice, improving upon and doing a lot of value addition in terms of cleanliness and awareness. Given their strength of a nationwide network and their experience and expertise in mass scale management of old cloth, replication is possible on a wide scale making it cheaper, more acceptable and faster for the beneficiaries. The environmental dimension also plays a critical role in their thought process. Some of the products now in the market are not biodegradable Thankfully given the price they don’t have a very big reach, especially among rural women. GOONJ is trying to address this vast majority to offer them a more appropriate option, preventing the bigger environmental problem of disposal in the process. School to School (S2S) The Problem; A small village school’s needs are very basic. Normally students don’t even have a pencil or copy to write on and a bag, school uniform, mats for sitting etc. are distant dreams. Scores of children leave schools for unimaginably petty reasons like lack of a water bottle or inability of parents to pay the recurring expense of a note book, things easily channelised from underutilized material in the cities. What they do; ‘School to School’ is a unique solution to a problem faced by thousands of remote village schools, which lack infrastructure and basic facilities, critical for a child to have basic experience of schooling. GOONJ’s School to School (S2S) initiative is addressing the educational needs of thousands of remote & resource starved village/ slum schools by channelizing under-utilised material of city’s affluent schools. While connecting the two extreme ends of the society, it opens a space of interaction between the two as well. Without burdening anyone, ‘School to School’ makes channel cost-effective and easily replicable concept, evolved on the basis of prevalent practices in urban schools.
  • 14. 14 | P a g e The Process & Social Impact; The idea is to motivate urban school kids to contribute the material that they are not using anymore, as every year most children buy a new set of uniforms, copies, stationery, water bottles, shoes, lunch box etc. when they move on to the next class. The urban children, parents & school authorities are sensitized about the needs of their less fortunate counterparts; Materials like old books, uniforms, shoes, school bags, etc. are channelised to thousands of village children, motivating them towards learning. It is not given as charity, but as a reward after a regular monitoring on a series of behavior, attitude, and performance aspects. Rahat The problem; With the term disaster, we think of floods, earthquakes, tsunami, cyclone. But there are some ignored disasters which happen around us every year and yet they don’t get termed as disasters. Isn’t winter an annual disaster for a person who doesn’t have adequate shelter and clothing. Millions of people still don’t get two square meals a day or Lakhs of women face indignity due to lack of clean cloth during menses; for them buying enough cloth or woolens for their families is certainly out of question The idea and innovation; Over the last 14 years Goonj has built a reliable and time-tested network in both the rural & urban areas. This network means our wide spread presence, which helps us respond to any kind of geographical and cultural aspect. With an active network in place, our response time for generating & channelising resources becomes much quicker. Despite being a small team, they have been able to respond to disasters as wide apart as Kashmir and Tamil Nadu, with the same amount of urgency and scale. They work throughout the year on educating the common masses about the sensitivities of giving at the time of disasters i.e. how one should understand the cultural, social, geographical aspects before deciding what to give. Like women in south India don’t wear suits while women in Kashmir don’t wear saris or eating habits-people in Gujarat don’t eat rice much while in Kashmir rice is a part of the staple diet. Sensitivities towards these aspects have a big impact at the time of material generation.
  • 15. 15 | P a g e What they do: In rural India GOONJ has successfully built a network of reliable grassroots organizations like Panchayats, NGO’s, activists. In the metros they have a similar network of individuals, corporate, schools, collages and other organizations working actively throughout the year to channelize unutilized resources lying waste in the cities to the rural areas. At the time of disasters this strong urban and rural network is activated intensely to address the needs of the victims in a focused manner. This helps address specific needs for the disaster hit, without burdening any single organization/individual. On the other hand their partner grassroots agencies give us an accurate assessment of the damage and the needs of the disaster hit people. They become the critical last leg in the distribution chain and as part of the community, sensitively deal with the issue of giving with dignity. With years of continuous work this network helps us gather intelligence and information about disaster patterns and in disaster preparedness, in terms of generating and reaching relief material to disaster prone areas well in time. Rahat Floods; In monsoons parts of India are prone to floods, so they start their RAHAT Floods campaign before monsoons so that the material reaches these areas quickly. Rahat Winters; Over the last 14 years their efforts in highlighting winters as an annual disaster has started getting attention by policy makers, media and citizens of the country. The increasing awareness has lead to independent collections and distribution of woolens in the cities during winters by many organizations, individuals etc. Also, before winters goes off, they do another massive campaigning around ‘Don’t overburden your wardrobes with woolens that you may not need for next winters’. Impact; Although their network does not cover the entire geographical area of India but in the event of a disaster the extended network of their local partners is a great help. When Kashmir was hit by an earthquake, their relationship with the Indian army helped them reach the worst affected areas very quickly as they passed on contacts of local officials, helped them in transporting material and asked their officials to contact them. The Army gave them information about the damage and needs, gave them security in the sensitive and far flung areas. They were able to get a first hand account of the state of affairs and assess and identify their role in the relief operations. What they need; Disaster is a time of complete breakdown at the individual and community level therefore collaborations and cooperation’s are needed in every sphere. They need strong linkages and commitments for specific items. They want corporations and investors to help them form linkages in specific important industries like airlines and transport industry, food and pharma industry. They need foundations and NGO’s having an expertise in areas with difficult access like Kashmir, north eastern India where they can act as their eyes, ears and hands. They need big schools and universities to work with them and activate their youth to mobilize a national momentum around any disaster. They need more volunteers to spread awareness, organise camps & sort material. They want Corporate in the travel, pharmacy, housing, food, garments and media industry to get involved. For better disaster preparedness they need infrastructure at their command which will help them in building a disaster reserve
  • 16. 16 | P a g e of relief material reducing their response times drastically. In short, they need to scale up their present network to spread wider and include more entities of the society. GOONJ’S TARGET Is that the society mostly gives and gets involved at the time of a disaster but the fact is that a majority of the population lives in such a condition that one need not wait for a disaster to happen, to help them. Their emphasis is that one needs to actively work throughout the year in disaster preparedness and resource generation, sensitising people on the needs and dignity aspect, so that when the disaster actually happens, which could be anytime, they are able to better respond and are able to lessen to a large extent the after effects of devastation.
  • 17. 17 | P a g e PROBLEM FACED BY THEM DURING DEVELOPMENT WORK  Increasing transport cost & rentals for storage space, vehicles.  Technology; high-end laptops & computers to streamline data and systems.  Documentation of knowledge, new idea and innovative approaches in our work, since our inception.  Mis-match in the supply of specific material like sarees (as no alternative for traditional dress), children clothing, school material winter clothing & blankets etc..  Financial Resources, retaining and nurturing our values and processes instead of depending on typical investment models or funding agencies way!
  • 18. 18 | P a g e sSOURCES OF FUNDING FOR DEVELOPMENT WORK Goonj works through large citizen base, growth owed to 1000s of volunteers who helped in idea spread & financially. e.g: collecting old newspapers from people & raising funds through its sale,getting one side used paper from corporates for making school notebooks & writing pads for sale,asking urban women to give us one meter cloth every month when they have menses for their rural counterparts, one rupee one cloth; motivating people to give us one rupee with each cloth they give to cover cost of reaching it to the beneficiary. Apart from individual contributions and sponsorships there are co-branded campaigns where they charge the corporates. There is a large range of beautiful products from bags to conference kits to sanitary pads they sell and generate money . The operations are based on usage of second hand material right from packing bags to our furniture which reduces the cost drastically. As a basic thought the work is not dependent on agencies and government and they have worked on multiple sources to sustain it and to grow. They are also tying up with the logistics companies to further reduce the costs and targeting organizations working on health as their major buyers. As an NGO (non-government organisation), they do not receive any direct government funding allowing them to remain independent, making unbiased evaluations of government policies and programmes. The government has also extended certain tax and duty exemptions to them, enabling us minimise costs.
  • 19. 19 | P a g e Who they are "Save the Children is often told that its aims are impossible – that there has always been child suffering and there always will be. We know. It's impossible only if we make it so. It’s impossible only if we refuse to attempt it." - Eglantyne Jebb (Founder Save the Children) Save the Children is an international organisation working for children's rights in 120 countries. In India, they are working across 13 states to ensure that every child has a happy and healthy childhood. They are determined to build a world in which every child attains the right to survival, protection, development and participation. They not only save children from the hardships of life, but they also work towards abolishing these hardships. Save the children targets- Save the Children is the leading independent organization creating lasting change in the lives of children in need around the world. Recognized for their commitment to accountability, innovation and collaboration, their work takes them into the heart of communities, where they help children and families help themselves. They work with other organizations, governments, non-profits and a variety of local partners while maintaining their own independence without
  • 20. 20 | P a g e political agenda or religious orientation. When disaster strikes around the world, Save the Children is there to save lives with food, medical care and education and remains to help communities rebuild through long-term recovery programs. As quickly and as effectively as Save the Children responds to tsunamis and civil conflict, it works to resolve the ongoing struggles children face every day — poverty, hunger, illiteracy and disease — and replaces them with hope for the future.
  • 21. 21 | P a g e Mission& Vision Statement Ninety years ago one woman, Eglantyne Jebb, started a worldwide movement. She was driven by the belief that all children - whoever they are, wherever they are - have the right to a healthy, happy & fulfilling life. And the belief that change is within reach, if they have courage, determination, imagination and good organisation. They know change is possible. Save the Children's experience in changing children's lives for the better in the past decades is the foundation for what they do today and tomorrow to build a better future for children. Mission Statement To inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. Our Vision A world in which every child attains the right to survival, protection, development and participation.
  • 22. 22 | P a g e THEIR INITIATIVE: Child Protection The Child Protection Programme is a core sector of their work. They utilize a child rights programming framework and keep in mind the cross-cutting themes of child participation, non-discrimination and best interests of children. here child protection work focuses on three key “evidence” groups: 1. Children affected by disasters/emergencies and conflict, including Disaster Risk Reduction. 2. Exploitation & child trafficking 3. Children in the worst forms of labour and children with inadequate parental care including alternatives to institutional care. Understanding good and best practices in care and protection is a major focus of their programme work. This requires quality monitoring and evaluation (research & studies) in order to identify good practices in documentation and sharing of this evidence. Some of the most important activities of our Child Protection programme include:  Improving the understanding of the situation of vulnerable children in need of care and protection.  Building children's resilience and supporting their participation in their own protection, including child-led organisations and child-to-child support.  Promoting diversion from inappropriate or punitive responses and encouraging the reintegration of children who have been stigmatised because of their coping strategies in the absence of effective protection mechanisms.  Demonstrating the benefits of preventative approaches and early intervention over interventions at a later stage.  Supporting the development of community-based care and protection systems.
  • 23. 23 | P a g e  Support to the co-ordination and integration of services and support to vulnerable children.  Encouraging moves away from services directed towards particular problems towards services addressed to supporting the functioning and coping strategies of children and families.  Building the care and protection of children into broader social welfare, poverty reduction and other national development strategies.  Building the capacity of duty bearers to deliver effective care and protection.  Advocating for legal and policy reform in line with the principles and standards of the Child Rights For Change and other relevant international and regional instruments.  Some sub-initiative areas follows:
  • 24. 24 | P a g e Child Labour India is home to close to 13 million children child labourers under 14 (Census 2001). Their aim is to make child labour socially and culturally unacceptable. They work with state authorities & civil society organisations to free children engaged in labour and working to withdraw 50,000 child domestic workers from domestic help. They have been instrumental in the creation of a national child protection system. Currently they are working across 2000 villages in 9 states of India to remove children from exploitative working conditions and rehabilitate them and support their education. Along with their action to remove children from exploitative working situations, they mobilize public opinion and demand policy and legislative action to abolish child labour in all its forms. Child Participation They provide opportunities and spaces for children to participate on issues which affect their life. Child participation is not a means to achieve project objectives, it is a right of these children. They listen to their views and learn from them. They promote meaningful and ethical child participation; this is an integral part of all their programmes across states.
  • 25. 25 | P a g e Child Trafficking There is a close link between child labour and child trafficking. However, so far almost all anti trafficking work is largely limited to child trafficking for commercial sex exploitation. However our experience and evidence from the field suggests that a large number of children are being trafficked for labour. The incidence of child trafficking for labour is hugely under reported. They define trafficking on line of Palermo Protocol. Our approach to combat trafficking is based on the 3Ps strategy: Prevention, Protection and Prosecution. They work both in source and demand areas with a community based approach. Corporal Punishment The acceptance of daily punitive violence is symbolic of children’s status in our societies as possessions. Save the Children challenges all forms of corporal punishment, however light they may be. They believe that every child deserves equal respect for their human dignity and physical integrity. They work towards ending corporal punishment whether in schools or homes. It is not acceptable whether it is exercised by teacher or parents. They sensitise and equip teachers and parents in positive discipline techniques instead of punitive discipline. Ending corporal punishment is an integral part of our inclusive education programme and
  • 26. 26 | P a g e our protection programme across 10 states of India. SOURCES OF FUNDING FOR DEVELOPMENT WORK Save the children is an international organization working for children’s right in 120 countries.  They donot accept old things for their ngos. They ask for financial help from everyone who so ever wants to give donate. They raise their fund through  Individuals  Legacies  Corporates  Trusts  Major Donors  Community  Retail  Innovation
  • 27. 27 | P a g e PROBLEMS FACED DURING DEVELOPMENT WORK Like most networks, coalitions are vulnerable to divisions, such as conflicts between members as a result of competition or lack of trust. Personality conflicts, especially in leadership can also weaken the network.  Difficulty in sustaining the active interest and support of members, in many instances as a result of member organizations not having an expressly defined commitment to the coalition or because of competing demands.  Tensions may exist between the interest of individual members and that of the coalition as a whole. If not managed well the two may come into conflict or at least not be compatible.  Often due to worthwhile but competing demands coalition work is not always a top priority for some members. In such cases members are unable or less inclined to commit the necessary resources for the successful completion of tasks.  Disparities in the size and influence of member organizations can also lead to tensions within coalitions. Larger members that actively participate generally have more resources and time to commit to the coalitions, consequently their agenda become more dominant.  Human right work, including child rights, attracts relatively little donor support, consequently coalitions often have difficulty finding funding.  Direct involvement of children is usually weak and minimal, due largely to coalitions’ lack of information and experience on how to integrate them in a meaningful way. Another major problem remains raising of funds for various projects and involving motivated volunteers.