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A STUDY ON
“CORPORATE SOCIAL RESPONSIBILITY”
(With reference to
RAJIV GANDHI COMBINED CYCLE POWER PROJECT
NTPC LTD., Kayamkulam)
PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF
BACHELOR OF BUSINESS MANAGEMENT (2011-2014)
SUBMITTED BY
CH.PADMAVATI
(1214111113)
UNDER THE ESTEEMED GUIDANCE OF
Ms. P.SOBHA RANI
Assistant Professor
GITAM INSTITUTE OF MANAGEMENT
GITAM UNIVERSITY
(Declared as deemed to be university u/s 3 of the UGC Act 1956)
(Accredited with “A” Grade by NAAC)
VISAKHAPATNAM
DECLARATION BY THE STUDENT
I, CH.PADMAVATI hereby declare that this project entitled
“CORPORATE SOCIAL RESPONSIBILITY” (With reference to
RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC
Limited., Kayamkulam) submitted for the partial fulfilment of the
requirements of Bachelor of Business Management, GITAM
Institute of Management, Visakhapatnam, Andhra Pradesh is a
bonafide record of my project work carried out during the period
from 17th May 2012 to 24th
May 2012 at NTPC Limited, Kayamkulam.
It is carried out on my own and has not been submitted to any other
institution or university earlier.
Date:
Place: KAYAMKULAM, Kerala CH.PADMAVATI
CERTIFICATE BY THE GUIDE
This is to certify that the project report entitled
“CORPORATE SOCIAL RESPONSIBILITY”(With reference to
RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC Limited.,
Kayamkulam) in partial fulfilment of the requirements for
the degree of Bachelors of Business Management, is a
bonafide work carried out by CH.PADMAVATI and has been
carried out under my guidance.
Place:KAYAMKULAM
Date:
Mr.K.Sree Kumar
HR Manager
RAJIV GANDHI COMBINED CYCLE
POWER PROJECT, NTPC LIMITED
KAYANKULAM, KERALA
ACKNOWLEDGEMENTS
I would like to express my profound gratitude to Prof. K. Siva
Rama Krishna, Dean & Principal, Prof P. Sheela, Vice-Principal and
Dr. K. Manjusree Naidu, Program Coordinator of Bachelors of
Business Management, GITAM University for giving me this
opportunity to successfully complete my project work.
With immense pleasure I would like to express my sincere thanks to
my project guide Mrs.P.Sobha Rani for necessary cooperation
extended to carry out my project work.
I take this opportunity to acknowledge my sincere thanks to
Mr.K.Sreekumar, HR Manager, RAJIV GANDHI COMBINED
CYCLE POWER PROJECT NTPC LTD., Kayamkulam, my Project
Guide who has been a staunch pillar to support for my data collection
and analysis. His cooperation and valuable guidance to enhance my
knowledge in the subject of “CORPORATE SOCIAL
RESPONSIBILITY”.
I would humbly thank the representatives and employees of RAJIV
GANDHI COMBINED CYCLE POWER PROJECT, NTPC LTD. and all
those individuals who made this study a grand success, giving their
support directly or indirectly.
CH.PADMAVATI
(1214111113)
CONTENTS
1. Executive Summary
2. Section-I
Conceptual Framework
2.1 Corporate Social
Responsibility
2.2 CSR-Related Concepts
3. Section-II
3.1 Need Of The Study
3.2 Scope Of The Study
3.3 Limitations Of The Survey
3.4 Research Methodology
4. Section-III
Organization Profile
4.1 Public Sector Undertakings
4.2 NTPC Limited
4.3 CSR in RGCCPP, NTPC
Kayamkulam
5. Section-IV
Data Analysis and Interpretation
6. Section-V
6.1 Findings
6.2 Suggestions
6.3 Conclusion
EXECUTIVE
SUMMARY
NTPC follows the global practice of addressing the CSR issue in an
integrated multi-stakeholder approach covering the environment and
social aspects.
At RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC
Kayamkulam, Corporate Social Responsibility- Community
Development (CSR-CD) activities are being undertaken based on the
need assessment surveys conducted from time to time in association
with the District Administration/Local Panchayats/Villagers and
various stakeholders.
Some of which are construction of tube-wells and water tanks for
providing drinking water, drains to prevent water logging, village
roads, waiting shed, wheelchairs to the disabled, Haemo-Dialysis
machine to Alappuzha Medical College, donation of furniture to
schools and hospitals, vocational training to village youths, street
lighting, scholarship to ITI students, etc.
The major initiative taken by RGCCPP is providence of free
medicines to the poor people in tsunami affected areas, namely
Arattupuzha and Thrikkunnapuzha villages. They (poor people) are
very happy and highly satisfied with this facility and just want that
this facility should be provided forever.
SECTION-I
CONCEPTUAL
FRAMEWORK
CORPORATE SOCIAL
RESPONSIBILTY
“The voluntary compliance of social and ecological
responsibility of companies is called Corporate Social
Responsibility (CSR).”
Corporate social responsibility is basically a concept
whereby companies decide voluntarily to contribute to a
better society and a cleaner environment. Corporate social
responsibility is represented by the contributions
undertaken by companies to society through its business
activities and its social investment. This is also to connect
the Concept of sustainable development to the company’s
level.
The concept of Corporate Social Responsibility was first
mentioned 1953 in the publication ‘Social Responsibilities of
the Businessman’ by William J. Bowen. However, the term
CSR became only popular in the 1990s
Responsible Companies in the age of globalization
How a company perceives its societal responsibility depends
on various factors such as the markets in which it operates,
its business line and its size.
Companies have explored that their impact on the economic,
social and environmental sector directly affects their
relationships with investors, employees and customers.
As companies face themselves in the context of
globalization, they are increasingly aware that Corporate
Social Responsibility can be of direct economic value.
Although the prime goal of a company is to generate profits,
companies can at the same time contribute to social and
environmental objectives by integrating corporate social
responsibility as a strategic investment into their business
strategy.
How "social responsible" are Companies in reality?
Due to the lack of international CSR guidelines, the
practical application of CSR differs and CSR Strategies
within most companies still show major deficiencies. There
are still complaints about multinational companies wasting
the environment and NGOs still denouncing human rights
abuses in companies.
Critics suggest that better governmental and international
regulation and enforcement, rather than voluntary measures
are necessary to ensure that companies behave in a socially
responsible manner.
Corporate social responsibility should therefore not be seen
as a substitute to regulation concerning social rights or
environmental standards. In countries where such
regulations do not exist, efforts should focus on putting the
proper regulatory framework in place on the basis of which
socially responsible practices can be developed.
Why are governments interested in CSR?
Their task is to make sure that the process of global and
economic and social change is managed properly and fairly.
Several guidelines or standards have been developed to
serve as frameworks for CSR.
International Initiatives for Corporate Social
Responsibility
The OECD Guidelines for multinational Enterprises and the
ILO - International Labour Standards form the principles
for the societal responsibility of companies and will help to
implement CSR on the international level.
CSR-Coverage
There is no unitary or binding international norm for CSR
Coverage for companies. The Organization Ceres, Investors
and Environmentalists for Sustainable Prosperity hopes for
a greater engagement - as well as more transparency in
reference to CSR.
CORPORATE SOCIAL RESPONSIBILITY-
RELATED CONCEPTS
CSR generally refers to:
1. A collection of policies and practices linked to
relationship with key stakeholders, values, compliance with
legal requirements, and respect for people, communities and
the environment; and
2. The commitment of business to contribute to
sustainable development, commonly understood as
sustainable development is the ability of the current
generation to meet its needs without compromising the
ability of future generations to meet theirs.
Environmental protection –
Many citizens, environmental organizations and leadership
companies now define environmental responsibility as
involving a comprehensive approach to a company's
operations, products and facilities that includes assessing
business products, processes and services; eliminating waste
and emissions; maximizing the efficiency and productivity of
all assets and resources; and minimizing practices that
might adversely affect the enjoyment of the planet's
resources by future generations.
Community involvement –
It includes: community partnership, employee giving, global
community involvement, philanthropy, product and services
donations, release time, volunteerism etc.
Enterprise and economic development –
This broad concept includes: competitiveness, development
of local SMEs, entrepreneurship, community economic
development, micro finance in emerging economies etc.) The
drive of entrepreneurs in developing countries can provide
the catalyst to lift an economy onto an upward growth
spiral.
Health promotion –
Private sector business plays a dominant role as the driver
of current global economic development, and globalization is
bringing new social and economic challenges.
Human Disaster Relief –
Companies, in cooperation with public sector, civil society,
and international organizations, have played an important
role in supporting humanitarian relief operations. Due to
the rising cost, threat and complexity of the consequences
of major disasters on society, the key challenge is to go
beyond “proactive response” and to focus on prevention
where CSR framework can help the key players to utilize
more development oriented approach.
SECTION-II
NEED OF THE STUDY
The present survey can be considered very important
because of its academic and professional importance.
1)Academic importance
Only few empirical surveys are made on the
subjects in Indian background. So the
researcher is interested to know more about the
subject.
2)Professional importance
The researcher being a student of 1st
year BBM
student, Gitam University requires some
practical training combined with classroom
theoretical teaching and to submit a dissertation
for that the researcher performed this survey
on the topic “CORPORATE SOCIAL
RESPONSIBILITY” at RAJIV GANDHI
COMBINED CYCLE POWER PROJECT, NTPC
Kayamkulam, Kerala.
SCOPE OF THE STUDY
The scope of the study is very much confined to
RAJIV GANDHI COMBINED CYCLE POWER
PROJECT, NTPC Kayamkulam. Hence the topic under
study required in depth analysis of both positive and
negative aspects and is usually wide as the research
preferred to have thorough discussion about the
“CORPORATE SOCIAL RESPONSIBILITY” at NTPC
LIMITED.
The purpose of the study was:
 To determine the activities undertaken by
RGCCPP, NTPC Kayamkulam as a part of
Corporate Social Responsibility (CSR).
 To observe whether the people were satisfied
with the facilities (especially providence of free
medicines in tsunami affected areas) being
provided as a part of CSR.
The survey also offered opportunities for
respondents to provide their own ideas and
comments.
LIMITATIONS OF THE SURVEY:
 The research was conducted within a limited
duration. So a detailed and comprehensive study
could not be made.
 The sample was confined to 100 respondents. So
this study can be regarded as “fool-proof” one.
 The findings and conclusions are based on
knowledge and experience of the respondents.
 Out of the 12 wards where free medical
facilities are being provided, the sample was
confined only to two villages, namely Pathiankara
and Arattupuzha.
RESEARCH METHODOLOGY
The methodology of this study consists of primary
and secondary data.
 PRIMARY DATA-
The data collected from the respondents were
through questionnaires.
Sample Size: In this research only a few items can
be selected from the population for the study
purpose. The items selected constitute what is
technically called sample. Here the sample size is 100
patients from the total population.
Questions are framed in such a way that it reflects
the ideas and thoughts of the respondents with
regard to the level of satisfaction towards the
providence of free medical facilities.
 SECONDARY DATA-
RGCCPP NTPC brochures for the year 2010-
2011
SECTION-III
INDUSTRY
PROFILE
PUBLIC SECTOR UNDERTAKINGS
The government-owned corporations are termed as Public Sector
Undertakings (PSUs) in India. In a PSU majority (51% or more) of
the paid up share capital is held by central government or by any
state government or partly by the central governments and partly by
one or more state governments.
Public Sector Undertakings (PSUs) can be classified as Public Sector
Enterprises (PSEs), Central Public Sector Enterprises (CPSEs) and
Public Sector Banks (PSBs).
The Central Public Sector Enterprises (CPSEs) are also classified
into 'strategic' and 'non-strategic'. Areas of strategic CPSEs are:
 Arms & Ammunition and the allied items of defence
equipments, defence air-crafts and warships
 Atomic Energy (except in the areas related to the operation of
nuclear power and applications of radiation and radio-isotopes
to agriculture, medicine and non-strategic industries)
 Railways transport.
All other CPSEs are considered as non-strategic.
The status of Maharatna, Navratna and Miniratna to CPSEs is
conferred by the Department of Public Enterprises to various Public
Sector Undertakings. These prestigious titles provide them greater
autonomy to compete in the global market.
ROLE OF PUBLIC SECTOR UNDERTAKINGS
Public sector undertakings (psus) have laid a strong foundation for
the industrial development of the country. The public sector is less
concerned with making profits. Hence, they play a key role in nation
building activities, which take the economy in the right direction.
EMPOWERMENT OF PUBLIC SECTOR UNDERTAKINGS
The Government provides Public Sector Enterprises (PSEs/PSUs)
the necessary flexibility and autonomy to operate effectively in a
competitive environment. The Boards of Navratna and Miniratna
companies- are entrusted with more powers in order to facilitate
further improvement in their performance.
CORPORATE GOVERNANCE OF PUBLIC SECTOR UNDERTAKINGS
The Ministry of Corporate Affairs has been working towards
strengthening of the corporate governance.
The ministry encourages the use of better practices through
voluntary adoption. For this purpose, a set of voluntary guidelines
has been drafted. The Corporate Governance Voluntary Guidelines
serve as a benchmark for the corporate sector and also help them in
achieving the highest standard of corporate governance.
CORPORATE SOCIAL RESPONSIBILITY OF PUBLIC SECTOR
UNDERTAKINGS
The Government has issued the guidelines on Corporate Social
Responsibility for Central Public Sector Enterprises (CPSEs)
following the Committee on Public Undertakings (1993-94)
recommended a number of measures in its 24th Report on 'Social
Responsibilities and Public Accountability of Public Undertakings'.
JOBS & CAREER
This sector provides job opportunities to both technical and non-
technical personnel.
The Public Enterprises Selection Board is responsible for selection
and placement of personnel in the posts of Chairman, Managing
Director or Chairman-cum-Managing Director (Level-I), and
Functional Director (Level-II) in PSEs as well as in posts at any
other level as may be specified by the Government.
ORGANIZATION
PROFILE
NTPC Limited
Established in 1975 to play a major role in power sector, NTPC
Limited, the largest power generating company of the country, has
been on the limelight powering the growth of India.
With an installed capacity of 38014 MW through 15 coal based, 7
gas based and 4 joint venture power stations, NTPC contributes
28.60% of total electricity generated in India with 19% share of
country’s total installed capacity.
Rated No.1 Independent Power Producer Company in Asia 2008 in
“Platts Top 250 Global Energy Company 2008 Survey”, ranked No.1 in
the special category in “Best Workplaces for Large Organizations”
and 8th
overall in 2008 by Great Places to work in collaboration with
the Economic Times, rated as Most Valuable PSU by the premier
Investment Journal Dalal Street and winner of DUN & Bradstreet’s
Corporate Award-2008 for Sectoral Excellence in addition to many
other prestigious accolades, it has established its increasing global
presence.
Driven by its vision to lead, NTPC has chalked out ambitious plans to
be a 75000 MW plus Company by 2017. The company has commenced
work on a diversified portfolio with initiatives in lateral, forward and
backward integration.
NTPC has adopted an advanced and high efficient Environment
Management and Energy Conservation Systems and a well defined
Corporate Social Responsibility scheme to contribute to society.
RAJIV GANDHI COMBINED CYCLE POWER PROJECT
(RGCCPP), KAYAMKULAM
The 350MW Rajiv Gandhi Combined Cycle Power Project is
situated in Kayamkulam Kayal reclaimed area in Arattupuzha
village of Alappuzha District in Kerala.
The project approved by CCEA (Cabinet Committee on
Economic Affairs) on September 18, 1996 at a capital cost
of Rs.1310.58 crore was completed at less than Rs.1200
crore.
The station has three units comprising two GAS turbines of
115MW each and one steam turbine of 120 MW. The stage-I
of the project with Naphtha as fuel is fully commissioned
and is under commercial operation. All the three units under
stage-I were commissioned ahead of schedule. The first 115
MW unit and the associated 220 KV transmission system of
the plant was commissioned by the than Hon’ble Prime
Minister Shri Atal Behari Vajpayee on 17th
January 1999.
Rising amidst coconut groves and lush green trees, the plant
dots the landscape. Once a village, Choolatheruvu, on the
fringes of the backwaters now became an important power
point in the country’s power map.
MAIN PLANT
The main plant covers an area of approximately 110 acres of
land reclaimed from the erstwhile Kayamkulam Kayal Farm.
The entire quantity of earth required to raise the land was
dredged from the adjoining backwaters (Kayal). Nearly 15
lakhs Cu.m of earth was dredged by deploying five dredgers
of various capacities.
Since the soil strata in the plant area was found to be prone
to liquefaction, a unique process of dynamic compaction,
considered to be a civil construction marvel, and was carried
out at Kayamkulam site for the first time.
STATION OVERVIEW
Project Overview : Arattupuzha Village,
Alappuzha District of
Kerala
Installed capacity : 350 MW
Approved Investment : Rs.1310.58 crore
Financing : World Bank Time
Slice
Loan
Water Source : Achenkovil River
Water requirement : 10.5 cusecs
Fuel : Naphtha (HSD for
Start-up)
Fuel source : Kochi Refinery or
Through import
Beneficiaries : Kerala and Tamil Nadu
UNIQUE FEATURES OF RGCCPP
 First coastal based project of NTPC
 First fully liquid fuel (Naphtha) based power project of
NTPC.
 First NTPC power project where filling was done by
Dredging followed by Dynamic Compaction.
 First NTPC project where ground improvement was
done by sand piling at the plant site.
 First project to have a 245KV Gas Insulated
Switchyard.
NTPC has an ambitious plan for expansion of Rajiv
Gandhi Combined Cycle Power Project by addition of
1950MW (3X650) to the existing 350 MW. On
completion of stage-II, the installed capacity of this
project will be 2300MW.
TOPIC PROFILE IN THE
ORGANIZATION-
CORPORATE
SOCIAL
RESPONSIBILITY
Being a responsible corporate citizen, NTPC formulated a
comprehensive Corporate Social Responsibility-Community
Development (CSR-CD) plan. At RGCCPP, Kayamkulam, CSR-CD
activities are being undertaken based on the need assessment
surveys conducted from time to time in association with the District
Administration/Local Panchayats/Villagers and various stakeholders.
During the construction phase of the project, an extensive R&R
programme was implemented for project affected persons and
launched various self employment and income generating schemes
for their benefit, which have since been completed.
IMPLEMENTED WORKS IN 2010-2011 are:
 EYE CAMP-
Two eye check-up camps were organized during 2010-2011
by “Samunnathi”, an NGO promoted by NTPC, in association
with Aravind Eye hospital, Tirunelveli at NTPC Township.
 CONSTRUCTION OF BICYCLE SHED-
A Bicycle shed was constructed with the financial
assistance of NTPC under its CSR-CD programme in
Government Girls High School, Haripad.
 FLOOD RELIEF MATERIALS-
Flood Relief Materials in the form of provisional items were
distributed to the flood affected persons of Pallipad/Cheppad
Villages in association with “Samunnathi”.
 CONSTRUCTION OF ROADS-
Construction of Roads in Chingoli, Cheppad and Pallipad
Panchayats were also undertaken under CSR-CD initiatives.
 CASH AWARD TO MERITORIOUS STUDENTS-
Cash Awards to Meritorious Students (Class- X & XII) of
nearby 20 schools were distributed on the occasion of
Independence Day at NTPC Township, Cheppad.
A major CSR-CD initiative of NTPC-RGCCPP in taking care
of the health of coastal villagers in Thrikkunnapuzha &
Arattupuzha villages has become a reality. Launching of two
Mobile Medical Units to provide free medical facilities to
the people of tsunami affected areas has also been
undertaken. Mostly they are prone to Fever, Tuberculosis,
Phileria, Joint pain and Cancer.
SECTION-IV
DATA ANALYSIS
AND
INTERPRETATION
The survey was conducted on 21st
and 22nd
May 2012
in villages namely, Arattupuzha and Pathiankara
regarding the free medical facilities provided by
RAJIV GANDHI COMBINED CYCLE POWER
PROJECT, NTPC Limited.
There are two mobile medical units, each consisting
of a doctor, a pharmacist and a nurse, cover two
wards per day. So, in a week they cover 12 wards
(Monday-Saturday). Each mobile medical unit spends
about 4 hours, i.e. from 9a.m. to 1p.m. at each ward.
The questionnaire was distributed among 100
patients, 50 each day. The questionnaire is as
follows:
PROJECT ON CORPORATE SOCIAL RESPONSIBILITY
WITH REFERENCE TO NTPC
QUESTIONNAIRE ON MOBILE MEDICAL FACILITIES
PROVIDED BY NTPC
1. PERSONAL INFORMATION-
NAME (OPTIONAL): PLACE:
AGE: EMPLOYMENT:
SEX: MALE EMPLOYED
FEMALE
UNEMPLOYED
MARITAL STATUS: MARRIED
UNMARRIED
2. ARE YOU SATISFIEDWITH THEMEDICAL FACILITIES PROVIDED BYNTPC?
SATISFIED FAIRLYSATISFIED NOT SATISFIED
3. IS NTPC REGULAR WITH MEDICAL CHECK UPS?
YES NO
4. IS ITSUFFICIENTTO MEET YOUR MEDICAL REQUIREMENTS?
HIGHLYSUFFICIENT FAIRLYSUFFICIENT INSUFFICIENT
5. IS ITEASILYACCESSIBLEFROMYOURPLACE? (LOCALITY)
YES NO
6. WHAT IS THEDURATIONOF MEDICINES PROVIDED TO YOUBY THE
COMPANY?
1 DAY 3-5 DAYS 10-15 DAYS 1 MONTH
7. ACCORDING TO YOU, WHATARE THE TYPES OF DISEASES THATNTPC HAS
DEALT WITH? (INYOURWARD)
A) D)
B) E)
C)
8. IS NTPC PROVIDING YOUTHEPRESCRIPTIONWHENEVERYOUVISIT?
YES NO
9. THE MEDICINES PROVIDED TO YOU, ARETHEY CURABLE/EFFECTIVE?
YES TO SOMEEXTENT NO
10. DO YOU FIND ANYCHANGEINTHE HEALTH OF THE PEOPLEBEFORE AND
AFTER THE IMPLEMENTATIONOF MOBILEHEALTH CLINICS BYNTPC INYOUR
WARD?
YES TO SOMEEXTENT NO
11. ANY SUGGESTIONS???
a)
b)
c)
d)
THANK YOU!!!
DATA INTERPRETATION
1. AGE OF THE PATIENTS
AGE OF THE PATIENTS NUMBER OF PATIENTS
0-10 YEARS 11
11-20 YEARS 5
21-40 YEARS 17
41-60 YEARS 19
61-85 YEARS 48
0
5
10
15
20
25
30
35
40
45
50
0-10
years
11-20
years
21-40
years
41-60
years
61-85
years
AGE OF PATIENTS
number of patients
ANALYSIS
 11% of the patients belong to the category
of 0-10 years.
 5% of the patients belong to the category
of 11-20 years.
 17% of the patients belong to the category
of 21-40 years.
 19% of the patients belong to the category
of 41-60 years.
 48% of the patients belong to the category
of 61-85 years.
INFERENCE
 So from the above graph, it is clear that the
maximum number of patients belong to the
category of 60-85 years, and
 Minimum numbers of patients belong to the
category of 11-20 years.
2. GENDER BASE OF THE
PATIENTS
Gender Base of the
patients
Number of
patients
male 42
Female 58
0
10
20
30
40
50
60
male female
SEX OF PATIENTS
number of patients
ANALYSIS
42% of the patients belong to the
category of male.
58% of the patients belong to the
category of female.
INFERENCE
So from the graph it is clear that the
maximum number of patients are female.
3. EMPLOYMENT STATUS OF THE
PATIENTS
Employment status Number of patients
employed 10
Unemployed 90
ANALYSIS
90% of the patients are unemployed.
Only 10% of the patients are employed.
INFERENCE
Most of the patients are unemployed.
0
20
40
60
80
100
employed unemployed
EMPLOYMENT STATUS OF THE
PATIENTS
number of patients
4. LEVEL OF SATISFACTION
Level Of Satisfaction Number Of Patients
Highly satisfied 68
Fairly satisfied 32
Not satisfied 0
0
10
20
30
40
50
60
70
highly satisfied fairly satisfied not satisfied
LEVEL OF SATISFACTION
number of patients
ANALYSIS
68% of the patients are highly satisfied with
the mobile medical facilities provided by
RGCCPP, NTPC Kayamkulam.
32% of the patients are fairly satisfied with
the mobile medical facilities provided by
RGCCPP, NTPC Kayamkulam.
0% of the patients are not satisfied with the
mobile medical facilities provided by RGCCPP,
NTPC Kayamkulam.
INFERENCE
Hence maximum number of patients are
highly satisfied with the facility provided
by RGCCPP, NTPC Kayamkulam.
5. REGULARITY
Regularity Number Of
Patients
Yes 92
No 8
0
10
20
30
40
50
60
70
80
90
100
YES NO
REGULARITY
NUMBER OF PATIENTS
ANALYSIS
92% of the patients believe that NTPC
is regular with the mobile medical
checkups.
 8% of the patients believe that NTPC is
irregular with the mobile medical
checkups.
INFERENCE
Thus most of the patients believe that
NTPC is regular with the mobile medical
checkups.
6. LEVEL OF SUFFICIENCY
Level Of
Sufficiency
Number Of
Patients
Highly sufficient 70
Fairly sufficient 30
Insufficient 0
0
10
20
30
40
50
60
70
highly
sufficient
fairly sufficient insufficient
LEVEL OF SUFFICIENCY
number of patients
ANALYSIS
 70% of the patients feel that the mobile
medical facilities provided by RGCCPP NTPC
are highly sufficient to meet their medical
requirements.
 30% of the patients feel that the mobile
medical facilities provided by RGCCPP NTPC
are fairly sufficient to meet their medical
requirements.
 0% of the patients feel that the mobile
medical facilities provided by RGCCPP NTPC
are insufficient to meet their medical
requirements.
INFERENCE
Most of the patients feel that the mobile
medical facilities provided by RGCCPP NTPC
are sufficient to meet their medical
requirements.
7. ACCESIBILITY
Accessibility Number Of
Patients
Yes 90
No 10
0
10
20
30
40
50
60
70
80
90
yes no
ACCESSIBILITY
number of patients
ANALYSIS
90% of the patients feel that the
medical unit is easily accessible from
their place.
10% of the patients feel that the
medical unit is not easily accessible
from their place.
INFERENCE
Most of the patients feel that the
mobile medical unit is accessible from
their place.
8. DURATION OF MEDICINES PROVIDED
TO PATIENTS
Duration Number of patients
1 day 0
3-5 days 95
10-15 days 5
1 month 0
0
20
40
60
80
100
1 day 3-5 days 10-15 days 1 month
DURATION OF MEDICINES PROVIDED
number of patients
ANALYSIS
 0% of the patients agree with the fact that the
duration of medicines provided to them are for
1day.
 95% of the patients agree with the fact that
the duration of medicines provided to them are
for 3-5days.
 5% of the patients agree with the fact that the
duration of medicines provided to them are for
10-15 days.
 0% of the patients agree with the fact that the
duration of medicines provided to them are for
1month.
INFERENCE
Most of the patients agree with the fact
that the duration of medicines provided to
them are for 3-5 days.
9. PRESCRIPTION BEING GIVEN ON
VISIT
Prescription Being
Given
Number Of
Patients
Yes 100
No 0
0
10
20
30
40
50
60
70
80
90
100
yes no
PRESCRIPTION BEING GIVEN ON VISIT
NUMBER OF PATIENTS
ANALYSIS
100% of the patients agree that the
prescription is being given to them
on visit.
0% of the patients agree that the
prescription is not being given to
them on visit.
INFERENCE
100% of the patients agree with the
fact that prescription is being given
to them on every visit.
10. EFFECTIVENESS OF MEDICINES
Effectiveness Of
Medicines
Number Of
Patients
Highly effective 65
To some extent 35
Ineffective 0
0
10
20
30
40
50
60
70
highly effective to some extent ineffective
EFFECTIVENESS OF MEDICINES
NUMBER OF PATIENTS
ANALYSIS
65% of the patients believe that the
medicines provided to them are highly
effective.
35% of the patients believe that the
medicines provided to them are
effective too some extent.
0% of the patients believe that the
medicines provided to them are
ineffective.
INFERENCE
So from the graph, it is clear that
maximum number of patients feel that
the free medicines provided to them are
highly effective.
11.Perception on Health Improvement
Of The People After Launching Of
Mobile Medical Units By RGCCPP,NTPC
Perception on
Health
Improvement Of
The People
Number Of
Patients
Yes 55
To Some Extent 45
No 0
0
10
20
30
40
50
60
yes to some extent no
PERCEPTION ON HEALTH IMPROVEMENT
OF THE PEOPLE
number of patients
ANALYSIS
55% of the patients feel that yes, there
is a change in the health of the people
after the launching of mobile medical units
by RGCCPP, NTPC Kayamkulam.
45% of the patients feel that to some
extent, there is a change in the health of
the people after the launching of mobile
medical units by RGCCPP, NTPC
Kayamkulam.
0% of the patients feel that there no
change in the health of the people after
the launching of mobile medical units by
RGCCPP, NTPC Kayamkulam.
INFERENCE
Most of the patients feel that there is a
change in the health of the people after
launching mobile medical units by
RGCCPP, NTPC Kayamkulam.
12. Types Of Diseases That RGCCPP,
NTPC Kayamkulam Has Dealt With
According to the patients, the following
are the diseases that RGCCPP, NTPC
Kayamkulam has dealt with:
Fever
Asthma
Joint pain
Tonsils
Heart problem
Allergic problems
Loss of vision
Gastric problem
Arthritis
Throat and Gum Infection
Diarrhea
Cancer
Respiratory Tract Infection
SECTION-V
OTHER CSR ACTIVITIES
In addition to the works implemented in the year 2010-
2011, RGCCPP NTPC has also undertaken various steps
as a part of contribution towards the society like:
 Construction of tube wells and water tanks for
providing drinking water,
 Drains to prevent water logging,
 Village roads, waiting shed, Street lighting, donation of
furniture to schools and hospitals,
 Vocational training to the village youths,
 Scholarship to the ITI students,
 Haemo-Dialysis machine to Alappuzha Medical College
etc.
Various welfare activities are also being undertaken in
association with “Samunnathi”, an NGO promoted by
NTPC.
FINDINGS
MOBILE MEDICAL FACILITY
The major CSR-CD initiative was the launching of two
Mobile Medical Units, each consisting of a doctor,
nurse and a pharmacist that would run into
Thrikkunnapuzha and Arattupuzha villages providing
free medicines as they are tsunami affected areas.
Overall there are 12 wards. Each day they cover 2
wards and around 40-50 patients visit each time.
Due to drastic climatic changes and located near the
coast, they are mostly prone to Tuberculosis, Phileria
and Cancer.
The medical units do not provide medicines for Blood
Pressure, Diabetes mellitus and Cholesterol.
90% of the patients were happy and highly satisfied
with the facility being provided by RGCCPP NTPC. They
just want this facility to be provided forever.
SUGGESTIONS
RGCCPP NTPC sets up a plan for the upcoming year
regarding CSR-CD activities for the benefit of the
local population. These activities are being undertaken
based on the need assessment surveys conducted from
time to time in association with the District
Administration/Local Panchayats/Villagers and various
stakeholders.
So, the people being benefited from free medical
facilities (in tsunami affected areas) provided by
RGCCPP NTPC LTD. Have put forward the following
suggestions:
 Number of consultation days must be increased in
each ward.
 Medicines for Blood Pressure, Diabetes Mellitus
and Cholesterol should be provided.
 Blood Group Detecting Camp must be organized.
 This facility should be provided forever.
CONCLUSION
Most of the NTPC stations are located in remote rural
areas which are socio-economically backward and deficient
in the basic civic amenities. NTPC, as a responsible
corporate citizen has been addressing the issue of
community development in the neighbourhood area of its
stations, which had been impacted due to establishment of
the project. This is administered primarily as a part of
resettlement and rehabilitation effort.
NTPC mission statement on CSR states-
“Be a socially responsible corporate entity
with thrust on environment protection, ash
utilization, community development and energy
conservation.”
SUBJECT YES NO TO SOME
EXTENT
LEVEL OF
SATISFACTION
68 0 32
REGULARITY 92 8 -
LEVEL OF
SUFFICIENCY
70 0 30
ACCESSIBILITY 90 10 -
PRESCRIPTION
BEING GIVEN
ON VISIT
100 0 -
PERCEPTION ON
HEALTH
IMPROVEMENT
OF THE PEOPLE
55 0 45
EFFECTIVENESS
OF MEDICINES
65 0 35

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Project on Corporate Social Responsibility

  • 1. A STUDY ON “CORPORATE SOCIAL RESPONSIBILITY” (With reference to RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC LTD., Kayamkulam) PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF BACHELOR OF BUSINESS MANAGEMENT (2011-2014) SUBMITTED BY CH.PADMAVATI (1214111113) UNDER THE ESTEEMED GUIDANCE OF Ms. P.SOBHA RANI Assistant Professor GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY (Declared as deemed to be university u/s 3 of the UGC Act 1956) (Accredited with “A” Grade by NAAC) VISAKHAPATNAM
  • 2. DECLARATION BY THE STUDENT I, CH.PADMAVATI hereby declare that this project entitled “CORPORATE SOCIAL RESPONSIBILITY” (With reference to RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC Limited., Kayamkulam) submitted for the partial fulfilment of the requirements of Bachelor of Business Management, GITAM Institute of Management, Visakhapatnam, Andhra Pradesh is a bonafide record of my project work carried out during the period from 17th May 2012 to 24th May 2012 at NTPC Limited, Kayamkulam. It is carried out on my own and has not been submitted to any other institution or university earlier. Date: Place: KAYAMKULAM, Kerala CH.PADMAVATI
  • 3. CERTIFICATE BY THE GUIDE This is to certify that the project report entitled “CORPORATE SOCIAL RESPONSIBILITY”(With reference to RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC Limited., Kayamkulam) in partial fulfilment of the requirements for the degree of Bachelors of Business Management, is a bonafide work carried out by CH.PADMAVATI and has been carried out under my guidance. Place:KAYAMKULAM Date: Mr.K.Sree Kumar HR Manager RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC LIMITED KAYANKULAM, KERALA
  • 4. ACKNOWLEDGEMENTS I would like to express my profound gratitude to Prof. K. Siva Rama Krishna, Dean & Principal, Prof P. Sheela, Vice-Principal and Dr. K. Manjusree Naidu, Program Coordinator of Bachelors of Business Management, GITAM University for giving me this opportunity to successfully complete my project work. With immense pleasure I would like to express my sincere thanks to my project guide Mrs.P.Sobha Rani for necessary cooperation extended to carry out my project work. I take this opportunity to acknowledge my sincere thanks to Mr.K.Sreekumar, HR Manager, RAJIV GANDHI COMBINED CYCLE POWER PROJECT NTPC LTD., Kayamkulam, my Project Guide who has been a staunch pillar to support for my data collection and analysis. His cooperation and valuable guidance to enhance my knowledge in the subject of “CORPORATE SOCIAL RESPONSIBILITY”. I would humbly thank the representatives and employees of RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC LTD. and all those individuals who made this study a grand success, giving their support directly or indirectly. CH.PADMAVATI (1214111113)
  • 5. CONTENTS 1. Executive Summary 2. Section-I Conceptual Framework 2.1 Corporate Social Responsibility 2.2 CSR-Related Concepts 3. Section-II 3.1 Need Of The Study 3.2 Scope Of The Study 3.3 Limitations Of The Survey 3.4 Research Methodology 4. Section-III Organization Profile 4.1 Public Sector Undertakings 4.2 NTPC Limited 4.3 CSR in RGCCPP, NTPC Kayamkulam
  • 6. 5. Section-IV Data Analysis and Interpretation 6. Section-V 6.1 Findings 6.2 Suggestions 6.3 Conclusion
  • 8. NTPC follows the global practice of addressing the CSR issue in an integrated multi-stakeholder approach covering the environment and social aspects. At RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Corporate Social Responsibility- Community Development (CSR-CD) activities are being undertaken based on the need assessment surveys conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. Some of which are construction of tube-wells and water tanks for providing drinking water, drains to prevent water logging, village roads, waiting shed, wheelchairs to the disabled, Haemo-Dialysis machine to Alappuzha Medical College, donation of furniture to schools and hospitals, vocational training to village youths, street lighting, scholarship to ITI students, etc. The major initiative taken by RGCCPP is providence of free medicines to the poor people in tsunami affected areas, namely Arattupuzha and Thrikkunnapuzha villages. They (poor people) are very happy and highly satisfied with this facility and just want that this facility should be provided forever.
  • 10. CORPORATE SOCIAL RESPONSIBILTY “The voluntary compliance of social and ecological responsibility of companies is called Corporate Social Responsibility (CSR).” Corporate social responsibility is basically a concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Corporate social responsibility is represented by the contributions undertaken by companies to society through its business activities and its social investment. This is also to connect the Concept of sustainable development to the company’s level. The concept of Corporate Social Responsibility was first mentioned 1953 in the publication ‘Social Responsibilities of the Businessman’ by William J. Bowen. However, the term CSR became only popular in the 1990s Responsible Companies in the age of globalization How a company perceives its societal responsibility depends on various factors such as the markets in which it operates, its business line and its size. Companies have explored that their impact on the economic, social and environmental sector directly affects their relationships with investors, employees and customers.
  • 11. As companies face themselves in the context of globalization, they are increasingly aware that Corporate Social Responsibility can be of direct economic value. Although the prime goal of a company is to generate profits, companies can at the same time contribute to social and environmental objectives by integrating corporate social responsibility as a strategic investment into their business strategy. How "social responsible" are Companies in reality? Due to the lack of international CSR guidelines, the practical application of CSR differs and CSR Strategies within most companies still show major deficiencies. There are still complaints about multinational companies wasting the environment and NGOs still denouncing human rights abuses in companies. Critics suggest that better governmental and international regulation and enforcement, rather than voluntary measures are necessary to ensure that companies behave in a socially responsible manner. Corporate social responsibility should therefore not be seen as a substitute to regulation concerning social rights or environmental standards. In countries where such regulations do not exist, efforts should focus on putting the
  • 12. proper regulatory framework in place on the basis of which socially responsible practices can be developed. Why are governments interested in CSR? Their task is to make sure that the process of global and economic and social change is managed properly and fairly. Several guidelines or standards have been developed to serve as frameworks for CSR. International Initiatives for Corporate Social Responsibility The OECD Guidelines for multinational Enterprises and the ILO - International Labour Standards form the principles for the societal responsibility of companies and will help to implement CSR on the international level. CSR-Coverage There is no unitary or binding international norm for CSR Coverage for companies. The Organization Ceres, Investors and Environmentalists for Sustainable Prosperity hopes for a greater engagement - as well as more transparency in reference to CSR.
  • 13. CORPORATE SOCIAL RESPONSIBILITY- RELATED CONCEPTS CSR generally refers to: 1. A collection of policies and practices linked to relationship with key stakeholders, values, compliance with legal requirements, and respect for people, communities and the environment; and 2. The commitment of business to contribute to sustainable development, commonly understood as sustainable development is the ability of the current generation to meet its needs without compromising the ability of future generations to meet theirs. Environmental protection – Many citizens, environmental organizations and leadership companies now define environmental responsibility as involving a comprehensive approach to a company's operations, products and facilities that includes assessing business products, processes and services; eliminating waste and emissions; maximizing the efficiency and productivity of all assets and resources; and minimizing practices that might adversely affect the enjoyment of the planet's resources by future generations.
  • 14. Community involvement – It includes: community partnership, employee giving, global community involvement, philanthropy, product and services donations, release time, volunteerism etc. Enterprise and economic development – This broad concept includes: competitiveness, development of local SMEs, entrepreneurship, community economic development, micro finance in emerging economies etc.) The drive of entrepreneurs in developing countries can provide the catalyst to lift an economy onto an upward growth spiral. Health promotion – Private sector business plays a dominant role as the driver of current global economic development, and globalization is bringing new social and economic challenges. Human Disaster Relief – Companies, in cooperation with public sector, civil society, and international organizations, have played an important role in supporting humanitarian relief operations. Due to the rising cost, threat and complexity of the consequences of major disasters on society, the key challenge is to go beyond “proactive response” and to focus on prevention where CSR framework can help the key players to utilize more development oriented approach.
  • 16. NEED OF THE STUDY The present survey can be considered very important because of its academic and professional importance. 1)Academic importance Only few empirical surveys are made on the subjects in Indian background. So the researcher is interested to know more about the subject. 2)Professional importance The researcher being a student of 1st year BBM student, Gitam University requires some practical training combined with classroom theoretical teaching and to submit a dissertation for that the researcher performed this survey on the topic “CORPORATE SOCIAL RESPONSIBILITY” at RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam, Kerala.
  • 17. SCOPE OF THE STUDY The scope of the study is very much confined to RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Kayamkulam. Hence the topic under study required in depth analysis of both positive and negative aspects and is usually wide as the research preferred to have thorough discussion about the “CORPORATE SOCIAL RESPONSIBILITY” at NTPC LIMITED. The purpose of the study was:  To determine the activities undertaken by RGCCPP, NTPC Kayamkulam as a part of Corporate Social Responsibility (CSR).  To observe whether the people were satisfied with the facilities (especially providence of free medicines in tsunami affected areas) being provided as a part of CSR. The survey also offered opportunities for respondents to provide their own ideas and comments.
  • 18. LIMITATIONS OF THE SURVEY:  The research was conducted within a limited duration. So a detailed and comprehensive study could not be made.  The sample was confined to 100 respondents. So this study can be regarded as “fool-proof” one.  The findings and conclusions are based on knowledge and experience of the respondents.  Out of the 12 wards where free medical facilities are being provided, the sample was confined only to two villages, namely Pathiankara and Arattupuzha.
  • 19. RESEARCH METHODOLOGY The methodology of this study consists of primary and secondary data.  PRIMARY DATA- The data collected from the respondents were through questionnaires. Sample Size: In this research only a few items can be selected from the population for the study purpose. The items selected constitute what is technically called sample. Here the sample size is 100 patients from the total population. Questions are framed in such a way that it reflects the ideas and thoughts of the respondents with regard to the level of satisfaction towards the providence of free medical facilities.  SECONDARY DATA- RGCCPP NTPC brochures for the year 2010- 2011
  • 22. PUBLIC SECTOR UNDERTAKINGS The government-owned corporations are termed as Public Sector Undertakings (PSUs) in India. In a PSU majority (51% or more) of the paid up share capital is held by central government or by any state government or partly by the central governments and partly by one or more state governments. Public Sector Undertakings (PSUs) can be classified as Public Sector Enterprises (PSEs), Central Public Sector Enterprises (CPSEs) and Public Sector Banks (PSBs). The Central Public Sector Enterprises (CPSEs) are also classified into 'strategic' and 'non-strategic'. Areas of strategic CPSEs are:  Arms & Ammunition and the allied items of defence equipments, defence air-crafts and warships  Atomic Energy (except in the areas related to the operation of nuclear power and applications of radiation and radio-isotopes to agriculture, medicine and non-strategic industries)  Railways transport. All other CPSEs are considered as non-strategic. The status of Maharatna, Navratna and Miniratna to CPSEs is conferred by the Department of Public Enterprises to various Public
  • 23. Sector Undertakings. These prestigious titles provide them greater autonomy to compete in the global market. ROLE OF PUBLIC SECTOR UNDERTAKINGS Public sector undertakings (psus) have laid a strong foundation for the industrial development of the country. The public sector is less concerned with making profits. Hence, they play a key role in nation building activities, which take the economy in the right direction. EMPOWERMENT OF PUBLIC SECTOR UNDERTAKINGS The Government provides Public Sector Enterprises (PSEs/PSUs) the necessary flexibility and autonomy to operate effectively in a competitive environment. The Boards of Navratna and Miniratna companies- are entrusted with more powers in order to facilitate further improvement in their performance. CORPORATE GOVERNANCE OF PUBLIC SECTOR UNDERTAKINGS The Ministry of Corporate Affairs has been working towards strengthening of the corporate governance. The ministry encourages the use of better practices through voluntary adoption. For this purpose, a set of voluntary guidelines has been drafted. The Corporate Governance Voluntary Guidelines
  • 24. serve as a benchmark for the corporate sector and also help them in achieving the highest standard of corporate governance. CORPORATE SOCIAL RESPONSIBILITY OF PUBLIC SECTOR UNDERTAKINGS The Government has issued the guidelines on Corporate Social Responsibility for Central Public Sector Enterprises (CPSEs) following the Committee on Public Undertakings (1993-94) recommended a number of measures in its 24th Report on 'Social Responsibilities and Public Accountability of Public Undertakings'. JOBS & CAREER This sector provides job opportunities to both technical and non- technical personnel. The Public Enterprises Selection Board is responsible for selection and placement of personnel in the posts of Chairman, Managing Director or Chairman-cum-Managing Director (Level-I), and Functional Director (Level-II) in PSEs as well as in posts at any other level as may be specified by the Government.
  • 26. NTPC Limited Established in 1975 to play a major role in power sector, NTPC Limited, the largest power generating company of the country, has been on the limelight powering the growth of India. With an installed capacity of 38014 MW through 15 coal based, 7 gas based and 4 joint venture power stations, NTPC contributes 28.60% of total electricity generated in India with 19% share of country’s total installed capacity. Rated No.1 Independent Power Producer Company in Asia 2008 in “Platts Top 250 Global Energy Company 2008 Survey”, ranked No.1 in the special category in “Best Workplaces for Large Organizations” and 8th overall in 2008 by Great Places to work in collaboration with the Economic Times, rated as Most Valuable PSU by the premier Investment Journal Dalal Street and winner of DUN & Bradstreet’s Corporate Award-2008 for Sectoral Excellence in addition to many other prestigious accolades, it has established its increasing global presence. Driven by its vision to lead, NTPC has chalked out ambitious plans to be a 75000 MW plus Company by 2017. The company has commenced work on a diversified portfolio with initiatives in lateral, forward and backward integration.
  • 27. NTPC has adopted an advanced and high efficient Environment Management and Energy Conservation Systems and a well defined Corporate Social Responsibility scheme to contribute to society. RAJIV GANDHI COMBINED CYCLE POWER PROJECT (RGCCPP), KAYAMKULAM The 350MW Rajiv Gandhi Combined Cycle Power Project is situated in Kayamkulam Kayal reclaimed area in Arattupuzha village of Alappuzha District in Kerala. The project approved by CCEA (Cabinet Committee on Economic Affairs) on September 18, 1996 at a capital cost of Rs.1310.58 crore was completed at less than Rs.1200 crore. The station has three units comprising two GAS turbines of 115MW each and one steam turbine of 120 MW. The stage-I of the project with Naphtha as fuel is fully commissioned and is under commercial operation. All the three units under stage-I were commissioned ahead of schedule. The first 115 MW unit and the associated 220 KV transmission system of the plant was commissioned by the than Hon’ble Prime Minister Shri Atal Behari Vajpayee on 17th January 1999.
  • 28. Rising amidst coconut groves and lush green trees, the plant dots the landscape. Once a village, Choolatheruvu, on the fringes of the backwaters now became an important power point in the country’s power map. MAIN PLANT The main plant covers an area of approximately 110 acres of land reclaimed from the erstwhile Kayamkulam Kayal Farm. The entire quantity of earth required to raise the land was dredged from the adjoining backwaters (Kayal). Nearly 15 lakhs Cu.m of earth was dredged by deploying five dredgers of various capacities. Since the soil strata in the plant area was found to be prone to liquefaction, a unique process of dynamic compaction, considered to be a civil construction marvel, and was carried out at Kayamkulam site for the first time.
  • 29. STATION OVERVIEW Project Overview : Arattupuzha Village, Alappuzha District of Kerala Installed capacity : 350 MW Approved Investment : Rs.1310.58 crore Financing : World Bank Time Slice Loan Water Source : Achenkovil River Water requirement : 10.5 cusecs Fuel : Naphtha (HSD for Start-up) Fuel source : Kochi Refinery or Through import Beneficiaries : Kerala and Tamil Nadu
  • 30. UNIQUE FEATURES OF RGCCPP  First coastal based project of NTPC  First fully liquid fuel (Naphtha) based power project of NTPC.  First NTPC power project where filling was done by Dredging followed by Dynamic Compaction.  First NTPC project where ground improvement was done by sand piling at the plant site.  First project to have a 245KV Gas Insulated Switchyard. NTPC has an ambitious plan for expansion of Rajiv Gandhi Combined Cycle Power Project by addition of 1950MW (3X650) to the existing 350 MW. On completion of stage-II, the installed capacity of this project will be 2300MW.
  • 31. TOPIC PROFILE IN THE ORGANIZATION- CORPORATE SOCIAL RESPONSIBILITY
  • 32. Being a responsible corporate citizen, NTPC formulated a comprehensive Corporate Social Responsibility-Community Development (CSR-CD) plan. At RGCCPP, Kayamkulam, CSR-CD activities are being undertaken based on the need assessment surveys conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. During the construction phase of the project, an extensive R&R programme was implemented for project affected persons and launched various self employment and income generating schemes for their benefit, which have since been completed. IMPLEMENTED WORKS IN 2010-2011 are:  EYE CAMP- Two eye check-up camps were organized during 2010-2011 by “Samunnathi”, an NGO promoted by NTPC, in association with Aravind Eye hospital, Tirunelveli at NTPC Township.  CONSTRUCTION OF BICYCLE SHED- A Bicycle shed was constructed with the financial assistance of NTPC under its CSR-CD programme in Government Girls High School, Haripad.  FLOOD RELIEF MATERIALS-
  • 33. Flood Relief Materials in the form of provisional items were distributed to the flood affected persons of Pallipad/Cheppad Villages in association with “Samunnathi”.  CONSTRUCTION OF ROADS- Construction of Roads in Chingoli, Cheppad and Pallipad Panchayats were also undertaken under CSR-CD initiatives.  CASH AWARD TO MERITORIOUS STUDENTS- Cash Awards to Meritorious Students (Class- X & XII) of nearby 20 schools were distributed on the occasion of Independence Day at NTPC Township, Cheppad. A major CSR-CD initiative of NTPC-RGCCPP in taking care of the health of coastal villagers in Thrikkunnapuzha & Arattupuzha villages has become a reality. Launching of two Mobile Medical Units to provide free medical facilities to the people of tsunami affected areas has also been undertaken. Mostly they are prone to Fever, Tuberculosis, Phileria, Joint pain and Cancer.
  • 35. The survey was conducted on 21st and 22nd May 2012 in villages namely, Arattupuzha and Pathiankara regarding the free medical facilities provided by RAJIV GANDHI COMBINED CYCLE POWER PROJECT, NTPC Limited. There are two mobile medical units, each consisting of a doctor, a pharmacist and a nurse, cover two wards per day. So, in a week they cover 12 wards (Monday-Saturday). Each mobile medical unit spends about 4 hours, i.e. from 9a.m. to 1p.m. at each ward. The questionnaire was distributed among 100 patients, 50 each day. The questionnaire is as follows:
  • 36. PROJECT ON CORPORATE SOCIAL RESPONSIBILITY WITH REFERENCE TO NTPC QUESTIONNAIRE ON MOBILE MEDICAL FACILITIES PROVIDED BY NTPC 1. PERSONAL INFORMATION- NAME (OPTIONAL): PLACE: AGE: EMPLOYMENT: SEX: MALE EMPLOYED FEMALE UNEMPLOYED MARITAL STATUS: MARRIED UNMARRIED 2. ARE YOU SATISFIEDWITH THEMEDICAL FACILITIES PROVIDED BYNTPC? SATISFIED FAIRLYSATISFIED NOT SATISFIED 3. IS NTPC REGULAR WITH MEDICAL CHECK UPS? YES NO 4. IS ITSUFFICIENTTO MEET YOUR MEDICAL REQUIREMENTS? HIGHLYSUFFICIENT FAIRLYSUFFICIENT INSUFFICIENT 5. IS ITEASILYACCESSIBLEFROMYOURPLACE? (LOCALITY) YES NO 6. WHAT IS THEDURATIONOF MEDICINES PROVIDED TO YOUBY THE COMPANY? 1 DAY 3-5 DAYS 10-15 DAYS 1 MONTH
  • 37. 7. ACCORDING TO YOU, WHATARE THE TYPES OF DISEASES THATNTPC HAS DEALT WITH? (INYOURWARD) A) D) B) E) C) 8. IS NTPC PROVIDING YOUTHEPRESCRIPTIONWHENEVERYOUVISIT? YES NO 9. THE MEDICINES PROVIDED TO YOU, ARETHEY CURABLE/EFFECTIVE? YES TO SOMEEXTENT NO 10. DO YOU FIND ANYCHANGEINTHE HEALTH OF THE PEOPLEBEFORE AND AFTER THE IMPLEMENTATIONOF MOBILEHEALTH CLINICS BYNTPC INYOUR WARD? YES TO SOMEEXTENT NO 11. ANY SUGGESTIONS??? a) b) c) d) THANK YOU!!!
  • 38. DATA INTERPRETATION 1. AGE OF THE PATIENTS AGE OF THE PATIENTS NUMBER OF PATIENTS 0-10 YEARS 11 11-20 YEARS 5 21-40 YEARS 17 41-60 YEARS 19 61-85 YEARS 48 0 5 10 15 20 25 30 35 40 45 50 0-10 years 11-20 years 21-40 years 41-60 years 61-85 years AGE OF PATIENTS number of patients
  • 39. ANALYSIS  11% of the patients belong to the category of 0-10 years.  5% of the patients belong to the category of 11-20 years.  17% of the patients belong to the category of 21-40 years.  19% of the patients belong to the category of 41-60 years.  48% of the patients belong to the category of 61-85 years. INFERENCE  So from the above graph, it is clear that the maximum number of patients belong to the category of 60-85 years, and  Minimum numbers of patients belong to the category of 11-20 years.
  • 40. 2. GENDER BASE OF THE PATIENTS Gender Base of the patients Number of patients male 42 Female 58 0 10 20 30 40 50 60 male female SEX OF PATIENTS number of patients
  • 41. ANALYSIS 42% of the patients belong to the category of male. 58% of the patients belong to the category of female. INFERENCE So from the graph it is clear that the maximum number of patients are female.
  • 42. 3. EMPLOYMENT STATUS OF THE PATIENTS Employment status Number of patients employed 10 Unemployed 90 ANALYSIS 90% of the patients are unemployed. Only 10% of the patients are employed. INFERENCE Most of the patients are unemployed. 0 20 40 60 80 100 employed unemployed EMPLOYMENT STATUS OF THE PATIENTS number of patients
  • 43. 4. LEVEL OF SATISFACTION Level Of Satisfaction Number Of Patients Highly satisfied 68 Fairly satisfied 32 Not satisfied 0 0 10 20 30 40 50 60 70 highly satisfied fairly satisfied not satisfied LEVEL OF SATISFACTION number of patients
  • 44. ANALYSIS 68% of the patients are highly satisfied with the mobile medical facilities provided by RGCCPP, NTPC Kayamkulam. 32% of the patients are fairly satisfied with the mobile medical facilities provided by RGCCPP, NTPC Kayamkulam. 0% of the patients are not satisfied with the mobile medical facilities provided by RGCCPP, NTPC Kayamkulam. INFERENCE Hence maximum number of patients are highly satisfied with the facility provided by RGCCPP, NTPC Kayamkulam.
  • 45. 5. REGULARITY Regularity Number Of Patients Yes 92 No 8 0 10 20 30 40 50 60 70 80 90 100 YES NO REGULARITY NUMBER OF PATIENTS
  • 46. ANALYSIS 92% of the patients believe that NTPC is regular with the mobile medical checkups.  8% of the patients believe that NTPC is irregular with the mobile medical checkups. INFERENCE Thus most of the patients believe that NTPC is regular with the mobile medical checkups.
  • 47. 6. LEVEL OF SUFFICIENCY Level Of Sufficiency Number Of Patients Highly sufficient 70 Fairly sufficient 30 Insufficient 0 0 10 20 30 40 50 60 70 highly sufficient fairly sufficient insufficient LEVEL OF SUFFICIENCY number of patients
  • 48. ANALYSIS  70% of the patients feel that the mobile medical facilities provided by RGCCPP NTPC are highly sufficient to meet their medical requirements.  30% of the patients feel that the mobile medical facilities provided by RGCCPP NTPC are fairly sufficient to meet their medical requirements.  0% of the patients feel that the mobile medical facilities provided by RGCCPP NTPC are insufficient to meet their medical requirements. INFERENCE Most of the patients feel that the mobile medical facilities provided by RGCCPP NTPC are sufficient to meet their medical requirements.
  • 49. 7. ACCESIBILITY Accessibility Number Of Patients Yes 90 No 10 0 10 20 30 40 50 60 70 80 90 yes no ACCESSIBILITY number of patients
  • 50. ANALYSIS 90% of the patients feel that the medical unit is easily accessible from their place. 10% of the patients feel that the medical unit is not easily accessible from their place. INFERENCE Most of the patients feel that the mobile medical unit is accessible from their place.
  • 51. 8. DURATION OF MEDICINES PROVIDED TO PATIENTS Duration Number of patients 1 day 0 3-5 days 95 10-15 days 5 1 month 0 0 20 40 60 80 100 1 day 3-5 days 10-15 days 1 month DURATION OF MEDICINES PROVIDED number of patients
  • 52. ANALYSIS  0% of the patients agree with the fact that the duration of medicines provided to them are for 1day.  95% of the patients agree with the fact that the duration of medicines provided to them are for 3-5days.  5% of the patients agree with the fact that the duration of medicines provided to them are for 10-15 days.  0% of the patients agree with the fact that the duration of medicines provided to them are for 1month. INFERENCE Most of the patients agree with the fact that the duration of medicines provided to them are for 3-5 days.
  • 53. 9. PRESCRIPTION BEING GIVEN ON VISIT Prescription Being Given Number Of Patients Yes 100 No 0 0 10 20 30 40 50 60 70 80 90 100 yes no PRESCRIPTION BEING GIVEN ON VISIT NUMBER OF PATIENTS
  • 54. ANALYSIS 100% of the patients agree that the prescription is being given to them on visit. 0% of the patients agree that the prescription is not being given to them on visit. INFERENCE 100% of the patients agree with the fact that prescription is being given to them on every visit.
  • 55. 10. EFFECTIVENESS OF MEDICINES Effectiveness Of Medicines Number Of Patients Highly effective 65 To some extent 35 Ineffective 0 0 10 20 30 40 50 60 70 highly effective to some extent ineffective EFFECTIVENESS OF MEDICINES NUMBER OF PATIENTS
  • 56. ANALYSIS 65% of the patients believe that the medicines provided to them are highly effective. 35% of the patients believe that the medicines provided to them are effective too some extent. 0% of the patients believe that the medicines provided to them are ineffective. INFERENCE So from the graph, it is clear that maximum number of patients feel that the free medicines provided to them are highly effective.
  • 57. 11.Perception on Health Improvement Of The People After Launching Of Mobile Medical Units By RGCCPP,NTPC Perception on Health Improvement Of The People Number Of Patients Yes 55 To Some Extent 45 No 0 0 10 20 30 40 50 60 yes to some extent no PERCEPTION ON HEALTH IMPROVEMENT OF THE PEOPLE number of patients
  • 58. ANALYSIS 55% of the patients feel that yes, there is a change in the health of the people after the launching of mobile medical units by RGCCPP, NTPC Kayamkulam. 45% of the patients feel that to some extent, there is a change in the health of the people after the launching of mobile medical units by RGCCPP, NTPC Kayamkulam. 0% of the patients feel that there no change in the health of the people after the launching of mobile medical units by RGCCPP, NTPC Kayamkulam. INFERENCE Most of the patients feel that there is a change in the health of the people after launching mobile medical units by RGCCPP, NTPC Kayamkulam.
  • 59. 12. Types Of Diseases That RGCCPP, NTPC Kayamkulam Has Dealt With According to the patients, the following are the diseases that RGCCPP, NTPC Kayamkulam has dealt with: Fever Asthma Joint pain Tonsils Heart problem Allergic problems Loss of vision Gastric problem Arthritis Throat and Gum Infection Diarrhea Cancer Respiratory Tract Infection
  • 61. OTHER CSR ACTIVITIES In addition to the works implemented in the year 2010- 2011, RGCCPP NTPC has also undertaken various steps as a part of contribution towards the society like:  Construction of tube wells and water tanks for providing drinking water,  Drains to prevent water logging,  Village roads, waiting shed, Street lighting, donation of furniture to schools and hospitals,  Vocational training to the village youths,  Scholarship to the ITI students,  Haemo-Dialysis machine to Alappuzha Medical College etc. Various welfare activities are also being undertaken in association with “Samunnathi”, an NGO promoted by NTPC.
  • 62. FINDINGS MOBILE MEDICAL FACILITY The major CSR-CD initiative was the launching of two Mobile Medical Units, each consisting of a doctor, nurse and a pharmacist that would run into Thrikkunnapuzha and Arattupuzha villages providing free medicines as they are tsunami affected areas. Overall there are 12 wards. Each day they cover 2 wards and around 40-50 patients visit each time. Due to drastic climatic changes and located near the coast, they are mostly prone to Tuberculosis, Phileria and Cancer. The medical units do not provide medicines for Blood Pressure, Diabetes mellitus and Cholesterol. 90% of the patients were happy and highly satisfied with the facility being provided by RGCCPP NTPC. They just want this facility to be provided forever.
  • 63. SUGGESTIONS RGCCPP NTPC sets up a plan for the upcoming year regarding CSR-CD activities for the benefit of the local population. These activities are being undertaken based on the need assessment surveys conducted from time to time in association with the District Administration/Local Panchayats/Villagers and various stakeholders. So, the people being benefited from free medical facilities (in tsunami affected areas) provided by RGCCPP NTPC LTD. Have put forward the following suggestions:  Number of consultation days must be increased in each ward.  Medicines for Blood Pressure, Diabetes Mellitus and Cholesterol should be provided.  Blood Group Detecting Camp must be organized.  This facility should be provided forever.
  • 64. CONCLUSION Most of the NTPC stations are located in remote rural areas which are socio-economically backward and deficient in the basic civic amenities. NTPC, as a responsible corporate citizen has been addressing the issue of community development in the neighbourhood area of its stations, which had been impacted due to establishment of the project. This is administered primarily as a part of resettlement and rehabilitation effort. NTPC mission statement on CSR states- “Be a socially responsible corporate entity with thrust on environment protection, ash utilization, community development and energy conservation.”
  • 65. SUBJECT YES NO TO SOME EXTENT LEVEL OF SATISFACTION 68 0 32 REGULARITY 92 8 - LEVEL OF SUFFICIENCY 70 0 30 ACCESSIBILITY 90 10 - PRESCRIPTION BEING GIVEN ON VISIT 100 0 - PERCEPTION ON HEALTH IMPROVEMENT OF THE PEOPLE 55 0 45 EFFECTIVENESS OF MEDICINES 65 0 35