Goonj is a nonprofit organization established in 1999 that collects and distributes used and discarded clothing and other materials for development purposes. It operates across India through various branches and initiatives. The organization aims to raise awareness about recycling and provide resources to underprivileged communities. Key activities include converting materials into sanitary pads, disaster relief efforts, and community development programs focused on issues like education, sanitation, and livelihood generation. The organization is led by founder Anshu Gupta and relies on individual donations, corporate funding, and self-generated income through various social businesses.

2. *GENERAL INFORMATION:
NAME OF THE ORGANISATION: GOOONJ
OFFICE ADDRESS: 100 TO 81,POCKET I,SARITA VIHAR,DELHI 110076
TELEPHONE NUMBER: +01141401216
EMAIL ID: mail@goonj.org
HOURS OF OPERATION: Monday to Saturday (9:30 – 5:30)
TARGET BENEFICIARIES:
 Under privileged women
 Under privileged children
 Disaster affected people
NAME OF THE DIRECTOR: Anshu Gupta

3. LEVEL OF ACTION: Grass root and National
DATE OF ESABLISHMENT: 24th Feb’ 1999
BRANCHES IN DIFFERENT STATE:
 Delhi
 Pune
 Chandigarh
 Jalandhar
 Mumbai
 Kolkata
 Bangalore
 Hyderabad
 Chennai
 Patna and Bihar

4. oBACKGROUND INFORMATION:
ORGANISATION SETUP: Non Profit
HISTORY:
• GOONJ, formed in 1999 by Anshu Gupta.
• Initiated over 1500 developmental activities under ‘ Cloth for work’.
• GOONJ started with 67 clothes and now deals with over 3000 tones of material.
• In 2007 it started the 'Not Just a Piece of Cloth' (NJPC) campaign, after the 2004
tsunami.
• In 2009, it joined the Joy of Giving Week, later renamed Daan Utsav.
• In 2011 supported thousands of children under its initiative ‘School to School’ with basic
school material.
• In 2017 it started ‘RAAHAT’ to work on relief & rehabilitation in a series of disasters.

5.  MISSION:
 Repositioning cloth and other underutilized material, beyond
charity.
 Adding dignity and turning clothing into a big resource for development.
 Spreading the idea beyond geographical boundaries so that people
all around the world thinks of clothing as a basic need and a
subject to work on.
 VISION:
 To make clothing a matter of concern.
 To bring clothing in the list of subjects for the development sector.
 Building a parallel economy which is not CASH based but TRASH
based.

6. AIM OR OBJECTIVE OF ORGANISATION:
 Spreading awareness about the concept of recycling.
 Providing a channel to deposit reusable material to
reach the most needy.
 Highlighting clothing as a basic need which deserves
place on national agenda.
NAME OF THE DIRECTOR: Anshu Gupta
ORGANISATIONAL SIZE:
No. of members: 6
No. of employees: 300

7. CORE VALUES:
 We don’t fix up targets, we value potential.
 Positive word of mouth is our biggest strength.
 We strongly believe in the wisdom of people we are working for.
 We don’t promote charity, we turn old charitable material into development resource.
 We don’t try to do everything on our own, instead we use the strength of collaboration with
various stake holders.
 We don’t spend money on our own infrastructure, furniture etc we use old material from table,
chairs and computers to office stationary.
 Use material as a tool to bring ignored issues to light like basic needs.
 To bring communities together, to make them aware of their own power, to increase people’s
participation, to change mindsets.

8. MAIN FOCUS AREA:
Menstrual Hygiene and Management
Disaster relief and Rehabilitation
Humanitarian aid
Community development
Rural development work
- Sanitation
- Water
- Agriculture
Livelihood and Income Generation
Education

9. ACTIVITIES UNDER TAKEN:
Donated urban school material which acted as motivation to get rural children to school.
Turned massive disaster wastage into resource for development of Gujrat earthquake to
tsunami, Bihar floods, Andra Pradesh floods, UK floods, J & K floods and Chennai floods.
Donated clothes were disinfected, washed, and recycled into over 3.0 million sanitary
pads which were then placed in cotton bags to make sanitary napkins called "My Pads".
Shiped over 70,000 kgs of material a month and had also converted 1,000 tones of used
clothes, household goods and other urban discards into usable resources for the poor.
Annually initiates over 1500 development activities under its flagship initiative Cloth for
work'(CFW): from repairing roads, recharging water ponds, building bamboo bridges to
digging wells.

10.  MAJOR PARTNERS:
 CBOS
 Panchayat
 Indian Army
 Social Activities
 Ashoka Fellows
 Grassroot Organisation
 Seva Bharti
 Chinar International and Samarapan Foundation
 BRANCH OFFICES:
DELHI- J-93,Sarita Vihar, New Delhi110076
PITAMPURA: The Modern School New Delhi - 110034
100 TO 81,POCKET I,SARITA VIHAR,DELHI 110076

11. *LEADERSHIP, ORGANISATION AND HUMAN RESOURCE:
MANAGEMENT STRUCTURE:
DIRECTOR/FOUNDER
CO-FOUNDER
MEMBER MEMBER MEMBER MEMBER

12. TRUSTEES/EXECUTIVE COMMETY/ADVISORY BODY:
 Mr. Anshu Gupta, Founder Director.
 Ms. Meenakshi Gupta, Co-Founder.
 Mr. Ajay K. Sharma, Member.
 Keshav Chaturvedi, Member.
 Mridula Murgai, Member.
 Saloni Malhotra, Member.

13. *
FUNDING AND FINANCIAL SYSTEM:
 In 2015, General Donation includes Deutsche Bank Award Money.
 ‘Store Rent Express’ under Direct Programme Activities.
 In 2012, 2013 and 2014, store rent constituted
8%,13% and 7% of total expenses respectively.
 Publicity and Transportation expenses taken
as Fund Raising Expenses.
Other expenses includes non recurring expenses.
Investments includes interest accrued on fixed deposits.

14. SOURCES OF FUNDING OF ORGANISATION:
 SELF GENERATED INCOME
- Sell old newspapers
- School bag making
- Opened tailoring centers
- One Rupee One Cloth
- Sale of products from recycled material
 INDIVIDUAL DONATIONS
 FUNDING FROM FUNDING AGENCIES

15. o
• July’16: CNBC TV Young Turks change Award to Anshu Gupta.
• July’15: Ramon Magsaysay Award to Anshu Gupta.
• Nov’ 14: Goonj won the Deutsche Bank Urban Age Award.
• July' 14: Goonj is in the ‘The Purpose Economy 100 Asia’ list.
• Feb’14: Goonj listed among The World's Top 10 Most
Innovative Companies in India, by Fast Company.
• July’ 12: GOONJ recognized as ‘Game Changing Innovation’
by NASA & US State Dept.
• June’ 12: GDN-Japanese Award for Most Innovative
Development Project.
• Nov’ 12: Anshu Gupta, Founder Goonj gets
‘Social Entrepreneur of the year award’ by
Schwab Foundation.

16. THANK YOU