Social Internship report by jbs 2009 2011 on SVCT


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Social Internship report by jbs 2009 2011 on SVCT

  1. 1. Jaypee Business School A constituent of Jaypee Institute of Information Technology (Deemed University) A-10, Sector 62, Noida (UP) India 201 307 Social Internship Report On (Siddhartha Vashishtha Charitable Trust)Submitted as a partial fulfillment for the award of the Two year Full Time Program in Master of Business Administration SUBMITTED BY: ANKITA DEV (ENROLLMENT NO.: 09609055) SHIKHA VERMA (ENROLLMENT NO.: 09609045) Supervisor fromNGO: Mr. A.K. Passy Contact details:9971796526 Mailing Academic Supervisor:Dr. Parikshit CharanStart Date for Internship:25th Feb, 2011 End Date for Internship:25th March, 2011
  2. 2. ACKNOWLEDGEMENTSWe are deeply honored and would like to take this opportunity to acknowledge and thankthe following people for their help and support which enabled us to complete our reportin time and effectively.We would like to thank Mr. A.K. Passy for giving us this opportunity to work with theteam and lending his great support.Our faculty guide Dr. Parikshit Charan, Jaypee Business School, Noida, again hasbeen one of those important factors to help achieve our objectives of performing well atthe organization. He has been with us, providing all the required inputs for a student, toachieve success in the project taken up.We would even like to thank the entire staff of the NGO who has been a great support, byproviding valid inputs to us not only for our project but also as a learner.Lastly, this journey would not have been easy, without the support of my parents whohave aided the project directly or indirectly in making it a success.SVCT 2
  3. 3. TABLE OF CONTENT Sr. Contents Page no. no. 1. Title Page 1 2. Acknowledgement 2 3. Table of content 3 4. Executive Summary 4 5. Part 1:The study of the gravity of the social issue, its 5 magnitude and implications on the society 6. Part 2: The initiatives taken by the private institutions as part 9 of corporate governance and social responsibility and its impact on society 7. Part 3: Introduction of NGO, its activities, SWOT analysis, 14 functional issues. 8. Recommendations 20 9. Key learning’s 21 10. References 22SVCT 3
  4. 4. EXECUTIVE SUMMARYSiddhartha Vashishtha Charitable Trust(SVCT) extends a hand towards the betterment ofthe society and doesn’t shrug off its responsibilities towards the future of our society.This is a cause for the betterment of all.SVCT works for the child education, catching cancer and towards prisoner’semployment.The Jail system is like kidneys of society which filters out the toxins & re-introduces theclean fluid back into our system. This aspect is important and has to be understood thateverybody who is in jail will one day be re-introduced into the society.Therefore, SVCT tries & reforms these people and not punish them, as punishment willonly bring in ill-will & bitterness.The social issue studied is cancer, its magnitude and implications on society. The effortstaken by SVCT to curb this social issue have also been enumerated.The initiatives taken by the private institutions as part of corporate governance and socialresponsibility and its impact on society are also listed.The activities of SVCT and its functional issues have been studied in depth.SVCT 4
  5. 5. PART 1: The study of the gravity of the social issue, its magnitude andimplications on the societyCANCERCancer is a class of diseases characterized by out-of-control cell growth .Cancer harmsthe body when damaged cells divide uncontrollably to form lumps or masses of tissuecalled tumors (except in the case of leukemia where cancer prohibits normal bloodfunction by abnormal cell division in the blood stream). Tumors can grow and interferewith the digestive, nervous, and circulatory systems, and they can release hormones thatalter body function. Tumors that stay in one spot and demonstrate limited growth aregenerally considered to be benign.What causes cancer?Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normalcells in the body follow an orderly path of growth, division, and death. Programmed celldeath is called apoptosis, and when this process breaks down, cancer begins to form.Unlike regular cells, cancer cells do not experience programmatic death and insteadcontinue to grow and divide. This leads to a mass of abnormal cells that grows out ofcontrol.Up to 85 per cent of cancers can be prevented by avoiding environmental riskfactors like smoking, sun exposure, alcohol abuse and poor nutrition. Though age, race,gender and family history cannot be changed, knowing your personal cancer risk can helpyou devise a prevention strategy with regular screenings and healthy lifestyle choices.Having one or more risk factors for cancer doesn`t mean you will get cancer. In fact,many people considered high-risk never develop cancer while others with no known riskfactors become ill.Types of cancerCarcinomaCarcinoma is a malignant neoplasm of epithelial origin. It is a tumor that arises in thetissues that line the body`s organs like the nose, the colon, the penis, breasts, prostrate,urinary bladder, and the ureter. About 80% of all cancer cases are carcinomas.SVCT 5
  6. 6. SarcomaSarcomas are tumors that originate in bone, muscle, cartilage, fibrous tissue or fat. Ewingsarcoma (Family of tumors) and Kaposi`s sarcoma are the common types of sarcomas.LeukemiasLeukemias are cancers of the blood or blood-forming organs. When leukemia develops,the body produces a large number of abnormal blood cells. In most types of leukemia, theabnormal cells are white blood cells. The leukemia cells usually look different fromnormal blood cells, and they do not function properly. Leukemia can either be acute orchronic. In acute leukemia the abnormal blood cells are blasts that remain very immatureand cannot carry out their normal functions. The number of blasts increases rapidly, thuscreating a greater and earlier impact on the victim. In chronic leukemia, some blast cellsare present which are comparatively more mature, and thus can carry out some of theirnormal functions. The number of blasts increases at a lower pace than in acute leukemia,as a result of which such condition worsens gradually.LymphomasLymphomas affect the lymphatic system, a network of vessels and nodes that acts as thebody`s filter. The lymphatic system distributes nutrients to blood and tissue, and preventsbacteria and other foreign "invaders" from entering the bloodstream. There are over 20types of lymphoma. Hodgkin`s disease is one type of lymphoma. All other lymphomasare grouped together and are called non-Hodgkin`s lymphoma. Non-Hodgkin`slymphoma may occur in a single lymph node, a group of lymph nodes, or in anotherorgan. This type of cancer can spread to almost any part of the body, including the liver,bone marrow, and spleen.SVCT 6
  7. 7. EFFORTS TAKEN BY SVCTCATCH THE CANCERCANCER AWARENESS & DETECTION PROGRAMVisionCancer is the most rapidly growing disease in India and is now reaching epidemicproportions. The largest segment affected by cancer is Breast & Uterus Cancer in Womenand Mouth & Throat Cancer in Men. These happen to be amongst the most ignoredsymptoms of illness as there is very little or no awareness about them in people &especially in the urban poor. We at SVCT feel that if detected in time, these can be easilytreated. Our vision at SVCT is to help spread awareness and help detect these problems inas many people as possible.Objectives•To help create awareness about Breast, Uterus, Mouth & Throat Cancer in the urbanpoor.•To hold medical & cancer detection camps in underprivi-leged areas to diagnose & treatcancer patients.•To hold seminars & video conferences in the slums to teach them self-detection methodsand spread awareness.SVCT organizes camps to spread awareness to the uneducated and educated members ofthe society. They organize camps in different parts of the country. They have a team ofdoctors along with them who dispatch complete information about Cancer and its types.They also inform about the causes and symptoms of cancers.Free medical check ups are done of people for diagnosing cancer. Females are givendetailed information aboutBreast cancer by such camps and by distributing handouts tothem.SVCT 7
  8. 8. SVCT 8
  9. 9. PART 2: THE INITIATIVES TAKEN BY THE PRIVATE INSTITUTIONS ASPART OF CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITYAND ITS IMPACT ON SOCIETY.A) TATA MOTORSTrue to the tradition of the Tata Group, Tata Motors is committed in letter and spirit toCorporate Social Responsibility. It is a signatory to the United Nations Global Compact,and is engaged in community and social initiatives on labour and environment standardsin compliance with the principles of the Global Compact. In accordance with this, it playsan active role in community development, serving rural communities adjacent to itsmanufacturing locations.Tata Motors believes in technology for tomorrow. The products stand testimony to this.The annual expenditure on R&D is approximately 2% of our turnover. They have also setup two in-house Engineering Research Centres that house Indias only Certified CrashTest Facility. They ensure that their products are environmentally sound in a variety ofways. These include reducing hazardous materials in vehicle components, developingextended life lubricants, fluids and using ozone-friendly refrigerants. Tata Motors hasbeen making conscious effort in the implementation of several environmentally sensitivetechnologies in manufacturing processes. The Company uses some of the worlds mostadvanced equipment for emission check and control.Tata Motors concern is manifested by a dual approach: 1. Reduction of environmental pollution and regular pollution control drives 2. Restoration of ecological balance.SVCT 9
  10. 10. B)RELIANCE INDUSTRIES LIMITEDCorporate Governance at Reliance is based on the following main principles: Constitution of a Board of Directors of appropriate composition, size, varied expertise and commitment to discharge its responsibilities and duties. Ensuring timely flow of information to the Board and its Committees to enable them to discharge their functions effectively. Independent verification and safeguarding integrity of the Company’s financial reporting. A sound system of risk management and internal control. Timely and balanced disclosure of all material information concerning the Company to all stakeholders. Transparency and accountability. Compliance with all the applicable rules and regulations. Fair and equitable treatment of all its stakeholders including employees, customers, shareholders and investors.C) LARSEN & TOUBROResponsible companies win the respect of stakeholders. Their actions, governed byaccountability and transparency, become industry norms, attract investors and areemulated by other progressive companies.At L&T, Corporate Governance and disclosure practices go beyond mandated legislation.They foster a work environment where integrity is built-in, where every action is viewedthrough the prism of transparency, fairness and professionalism and where accountabilityis a priority across plants, people and processes.SVCT 10
  11. 11. GOVERNANCE STRUCTURE AT L&T:D) ITCEnvisioning a larger societal purpose has always been a hallmark of ITC. The companysees no conflict between the twin goals of shareholder value enhancement and societalvalue creation. The challenge lies in fashioning a corporate strategy that enablesrealisation of these goals in a mutually reinforcing and synergistic manner.As a corporate citizen with enduring relationships in rural India, ITC has a history ofcollaboration with communities and government institutions to enhance farm productivityand the rural resource base. ITC’s commitments in agricultural R&D and knowledgeSVCT 11
  12. 12. sharing have spanned vital aspects of competitiveness – efficient farm practices, soil andwater management.ITC is committed to a national agenda of raising agricultural productivity and making therural economy more socially inclusive. ITC believes that the urgency and scale of thesetasks make market linked solutions and innovations more effective and sustainable thancapital intensive approaches. Milestones 4 million farmers empowered, e - Choupal 6,500 e - Choupals installed Social & Farm 114,428 hectares greened, Forestry generating 51.48 million person - days of employment 56,951 hectares Watershed brought under soil and moisture Development conservation Womens 15,378 women members Empowerment 1183 self - help groups Livestock 176 Cattle Development Centres Development 3,520 villages covered annually 252,329 children covered Primary Education through 2,334 Supplementary Learning CentresSVCT 12
  13. 13. E) WIPROReaching out to create new opportunitiesOver the years, Wipro has developed a clear road to realize the vision of taking thesuccess to other sections of society who struggle to care for their own basic needs.Wipro has developed software to help teachers and children in schools across India tofurther the cause of education. The adult literacy software has been a significant factor inreducing illiteracy in remote communities.Wipro CaresRealities keep changing in an unpredictable world. In the midst of this there arise crisesthat need to be immediately attended to and through Wipro Cares, we strive hard toaddress them. From community relief and rehabilitation in times of disasters to educationopportunities, health and wellness programs for the needy, we make sure that our socialinitiatives touch every level of society that needs our help. Our Wipro Care program isexecuted with the help of our employees who are free to volunteer their services andother recognized voluntary organizations who make sure the goal is never out of focus.Wipro Applying Thought in SchoolsEducation is recognized as a key investment in Wipro, not only within, but also markedand leveraged as a social initiative. Through the Applying Thought in Schools initiative,we take our tagline seriously enough to build a network of social organizationscommitted to education reform. Education quality, research and interventions are clearlydefined that our program explores.Eco EyeOur commitment to the ecology around us is as strong as our every endeavor. We believethat the future lies in sustainable solutions that will never interfere with our environment,an integral part of our social initiatives. With the formation of Eco Eye, we are now abusiness that incorporates better ecological balance in every project we execute.SVCT 13
  14. 14. PART 3: INTRODUCTION OF THE NGO: SIDDHARTHA VASHISHTHA CHARITABLE TRUSTWorks for Child Education: Poverty is not only related to hunger or homelessness. Itrelates to the consequences of being uneducated thus making the children incapable ofcoping up with problems of life and improving their social and financial status. SVCTunderstands all aspects of poverty and emphasizes education as an effective remedy.Works for Catching Cancer: Spreading awareness on the dangers inherent in acceptedsocial practices such as chewing of tobacco, early marriage, multiple pregnancies, etc,which are responsible for approximately 70% of cancers in India. .Works for Prisoners Employment: Every human being on the planet Earth is righteousby virtue of his/her creation and has the right to lead a dignified life of freedom, wherethe values of honesty, love and compassion for fellow human beings are innate.Circumstances and surroundings sometimes place a person at the wrong end and governhis righteous action to wrong doing.SVCT 14
  15. 15. ACTIVITIES OF THE NGO HUMAN TOUCHVISION:The children of inmates suffer for want of education, books and medical attention asusually their earning parents are in jail and they also become stigmatic. Therefore, we atSVCT feel that it is our moral duty to try, help out & support as many families aspossible. These children have done nothing wrong & deserve a chance to build theirfuture like all other children. They should not pay for the mistakes of their parents. Byhelping these children, we will help to build a better society.OBJECTIVE: The objective of this program is to make Educational & Medical Aid available to all the families of poor & underprivileged inmates To develop self worth in them To help to face life with their heads held high. To give them a feeling that they are not outcast from the society. To ensure they do not get frustrated & take wrong ways. To help build a secure society which has love, forgiveness & not condemnation. CATCH THE CANCERVISION:Cancer is the most rapidly growing disease in India and is now reaching epidemicproportions. The largest segment affected by cancer is Breast & Uterus Cancer in Womenand Mouth & Throat Cancer in Men. These happen to be amongst the most ignoredsymptoms of illness as there is very little or no awareness about them in people &especially in the urban poor. We at SVCT feel that if detected in time, these can be easilytreated. Our vision at SVCT is to help spread awareness and help detect these problems inas many people as possible.SVCT 15
  16. 16. OBJECTIVE: To help create awareness about Breast, Uterus, Mouth & Throat Cancer in the urban poor. To hold medical & cancer detection camps in underprivileged areas to diagnose & treat cancer patients. To hold seminars in the slums to teach people about self-detection methods and spread awareness. CHANCE FOR CHANGEVISION:All people who are convicted are not per say criminals. They are more often victims ofcircumstances. They too were normal citizens who made a mistake & ultimately they toowill join mainstream society and therefore they should be given a chance to change. Weat SVCT strongly believe that human beings are not bad but circumstances make themdifferent from other people.Therefore, SVCT is trying to help these people better life hence providing chance forchange.OBJECTIVE: Training in different fields (vocational training) Help in getting suitable jobs. To create awareness among youth & business enterprises to help them rehabilitate. Help them in becoming self-reliant, build self-worth & live a dignified life after release. To finance & support needy inmates after their release.SVCT 16
  17. 17. SWOT ANALYSIS OF SVCTSTRENGHTS 1. They have plenty of time to carry on their work on their different programs. 2. The organizations has strong reputation within the community 3. There are many big players of the corporate world who are attached to this corporate organizationWEAKNESS 1. It is a new organization and it is less known in other parts of the government 2. They have small staff with shallow skills base in many areas 3. They are vulnerable to high attrition rate among employees because the employees are less motivated to work.OPPORTUNITIES 1. They are working on many sensitive issues like cancer, child education, and employment of Tihar’s inmates. 2. Government and various other corporate giants are helping NGOs to fulfill their vision. 3. Other NGOs from other regions are also extending a helping hand.THREATS 1. The government might stop providing help to the NGO.SVCT 17
  18. 18. FUNCTIONAL ISSUES FACED BY THE NGO IN DIFFERENT DEPARTMENTSHuman resources 1. The organization has a small staff with shallow skill base in many areas. 2. The attrition rate is also high because the compensation provided is less and that is also not paid on time. 3. People are less motivated to work in the NGO because of hardships they encounter during their work. 4. More often organizations were paying for training from specific project funds from there own general fund. 5. Cost of the programmes and language constraints were cited as the key limitations with the existing lot of capacity building services provided by this NGO.Finance 1. The problem faced by NGO is in fund raising as this organizationdoesn’t take public deposits; it takes grants from various corporate giants. 2. There is always lack of funds as they frequently organize camps for various causes. 3. More often organization was payingfor training from specific project funds from there own general funds.Operations 1. Field staff often felt isolated& unsupported and felt that there was a lack of understanding of the issues they were dealing with at field level. 2. Problems arise in starting camps for various health problems 3. Problem also arises in making society believe that prisoners are humans and they also demand empathy from society.SVCT 18
  19. 19. MarketingNo marketing issues are faced by this organisation.They use newspaper brochurespamphlets etc to market their camps.They also distribute handouts to create awarenessabout breast cancer and many other diseases.SVCT 19
  20. 20. RECOMMENDATIONSVarious steps which SVCT should follow to carry on their tasks more smoothly are asfollows:1. It should strengthen their ability of mass media to inform the public about their latestefforts to the society. It requires educating the public by mobilizing the media.2. It should form linkages and partnerships with universities and academic institutions inorder to form a new route of constructing a new fund route that can sustain their activities.3. Recognize the need for facilitator in the structure.4. Undertakean inclusive approach, recognizing the wide range of NGOs and civilsociety organizations.SVCT 20
  21. 21. LEARNING’SBeing associated with SVCT was a great experience. It was a rare opportunity and ourlearning’s can be summarized as below:1. Learnt a lot about the working of an NGO, its vision, objectives and the problems itfaces in the various departments like finance, marketing, personnel and operations.2. Also understood the initiatives taken by the private institutions as part of corporategovernance and social responsibility and its impact on society.3. Studied about how cancer impacts the society and what SVCT is doing to curb it andspread awareness about it.4. Broadened our perspective about life and taught us that prisoner’s deserve a secondchance in life for a new beginning.SVCT 21
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