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Sherri McNeely
Sherri McNeely
Real EstateTechnologyBusiness
1 of 20
Winning Listings & Converting Buyers with Facebook (Part 1)
About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!
• Do you have a new Facebook Email Address? • Facebook email is essentially Facebook Messages • Briancgeick@facebook.com Facebook Email
Agenda
Stats
Pages, Profiles and Groups Page Group Profile Used for Business Personal or Business Personal Unlimited “likes” Unlimited Members 5,000 Friends Posts Appear in News Feed (Public) Posts Only Appear to Members Posts Appear to Friends Anyone Can Like Set To Public or Private Have to Approve Each Friend Customized With Apps Can NOT be Customized Can add games Found by Search Engines NOT found by Search Engines Depends on Privacy Settings Posts come from Page (Business) Posts Come from Individual Profiles Posts From Profile Admins Are Not Visible Admins Are Visible N/A Custom URL/Username Neither Username Insights About Visitors NO Insights No Insights
Page Categories • Brick and Mortar • Foot Traffic • Open Hours ∗ More Than 1 Location ∗ Online ∗ Franchise
Timeline All Activity Most Activity Important Activity Milestones and Highlights
Milestone
Highlighted Post vs2 X as large Always visible
Pinned Post Top of Page (7 Days) Only Pin 1 Post
5 Common Mistakes 1. Agents who only post their listings 2. Broadcasting – one way conversations 3. Inappropriate content 4. Confusion between FB profiles and pages 5. No consistency
Recommendations
Recommendations
Recommendations 4,561 573 431
Bottom Line Relevant Engaging
3 Rules of Social Media 1. Social Media is all about enabling conversations among your audience or market. 2. You cannot control conversations with social media, but you can influence them. 3. Influence is the cornerstone on which all real estate relationships are built
• Post on our Facebook Page ( www.facebook.com/hsahomewarranty) • Mention this webinar and you will be entered to win prizes • Last months winner Contest
Questions

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FacebookrefresherslidesHSA

  • 1. Winning Listings & Converting Buyers with Facebook (Part 1)
  • 2. About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!
  • 3. • Do you have a new Facebook Email Address? • Facebook email is essentially Facebook Messages • Briancgeick@facebook.com Facebook Email
  • 6.
  • 7. Pages, Profiles and Groups Page Group Profile Used for Business Personal or Business Personal Unlimited “likes” Unlimited Members 5,000 Friends Posts Appear in News Feed (Public) Posts Only Appear to Members Posts Appear to Friends Anyone Can Like Set To Public or Private Have to Approve Each Friend Customized With Apps Can NOT be Customized Can add games Found by Search Engines NOT found by Search Engines Depends on Privacy Settings Posts come from Page (Business) Posts Come from Individual Profiles Posts From Profile Admins Are Not Visible Admins Are Visible N/A Custom URL/Username Neither Username Insights About Visitors NO Insights No Insights
  • 8. Page Categories • Brick and Mortar • Foot Traffic • Open Hours ∗ More Than 1 Location ∗ Online ∗ Franchise
  • 11. Highlighted Post vs2 X as large Always visible
  • 12. Pinned Post Top of Page (7 Days) Only Pin 1 Post
  • 13. 5 Common Mistakes 1. Agents who only post their listings 2. Broadcasting – one way conversations 3. Inappropriate content 4. Confusion between FB profiles and pages 5. No consistency
  • 18. 3 Rules of Social Media 1. Social Media is all about enabling conversations among your audience or market. 2. You cannot control conversations with social media, but you can influence them. 3. Influence is the cornerstone on which all real estate relationships are built
  • 19. • Post on our Facebook Page ( www.facebook.com/hsahomewarranty) • Mention this webinar and you will be entered to win prizes • Last months winner Contest