The presentation provides an insightful look at my goals and professional identity. It emphasizes how crucial it is for me to communicate my goals and aspirations, creating relationships with people who share those interests. I've been inspired to update my LinkedIn profile to reflect the fact that my professional journey began with my academic endeavors.

1. PERSONAL BRAND EXPLORATION
Camryn Scott
Project & Portfolio I: Week 1
October 1, 2023

2. Growing up, I was immersed in a competitive
environment, largely due to my active involvement in
sports and the constant motivation provided by my
siblings. This upbringing gave me the will to succeed and
the strength to persevere in the face of adversity. I truly
believe that setbacks are only stepping stones on your
path to success, and each one has only boosted my
drive to work even harder and more creatively. My
passion is the world of sports, and I want to leave a
lasting impression there. My goal is to break down
barriers and create opportunities for more women to
succeed in the sports industry, since I'm a woman
working in a largely male-dominated area. This
dedication to empowerment and equality feeds my
career goals and inspires me to lead the way for change
in the field I admire.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Public Relations Coordinator
• Public Affairs Specialist
• Media Relations Specialist
BRAND ARCHETYPE - With the Lover
brand archetype driving my path, I bring passion,
feeling, and heart-centered dedication to my job.
Unlike others, I place a higher priority on creating
lasting relationships, building a sense of
community, and sparking excitement for my work.
In the often cutthroat world of sports marketing,
my unique perspective allows me to have an
impact that is more memorable and engaging.
Public Relations Specialist for the Sports Industry

4. Employers
TARGET AUDIENCE
Evan Pierce
Outreach Plan:
• I will research the team, including its recent
performances, brand identity, and communication
tactics in order to show genuine interest and be in line
with the culture and goals of the Boston Celtics.
• Reach out through LinkedIn
• About one to two weeks after submitting my application
to express my continued interest.
Vice President, People & Culture at
Boston Celtics MS in HRM
Kelly Deslauriers
Outreach Plan:
• I am going to tailor my resume and cover letter to align
with my role, highlighting my passion for sports and
involvement in the community while showcasing
relevant experiences and skills.
• Reach out through LinkedIn
• About one to two weeks after submitting my application.
Senior Human Resources
Coordinator at The Kraft Group &
Affiliates
Theresa Elliot-Cheslek
Outreach Plan:
• I will thoroughly go through and examine the particular
sports and communication efforts listed in the job
description on LinkedIn.
• I will send a well-crafted and professional email
showing interest in the position, and attach my resume.
• About one to two weeks after the original email to her.
Vice President and Chief Human
Resource Officer at Washington State
University

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific goal you want to achieve in short term.
‣ By August 2025, I want to build a solid and
consistent online brand identity, which
will include updating my LinkedIn profile with
my most recent accomplishments.
Mid Term: (2030)
• Specific goal you want to achieve in mid term.
‣ In order to work directly with renowned athletes
and teams, I aim to secure a significant position in
public relations inside the NFL. I specifically want
to become a PR director for a specific NFL team.
Long Term: (2040)
• Specific goal you want to achieve in long term.
‣ I want to establish and run a well-known sports-
focused public relations firm that is the number-
one choice for athletes, sports teams, and
organizations looking for elite PR and media
management services.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphics or Photo Imaging software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software Novice / Adept / Expert
Active Listener Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Database reporting software
SOFT
HARD
Novice / Adept / Expert
Information retrival or search software Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

7. I help athletes enhance their brand identity
and online presence by ssing effective digital
marketing approaches and storytelling
methods to establish an authentic
connection with their target audience.
PROMISE

8. CREDENTIALS
Work Experience:
• Certified Lifeguard (4 years)
• Lacrosse Camp Counselor (paid)
• Full-time Nanny (3 years)
Education:
• Diploma from Bishop Ireton High School
• Sports Marketing and Media B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• A week volunteering at DeSales Service Works
in Camden, NJ
• George Washington Parkway Trash Clean Up
in Memory of Michael Cunningham
• Lacrosse Camp Counselor (volunteer hours)

9. COMPETITION
Christopher Jackson
Leadership Experience:
• Account Manager at Cigars International (2019-present)
• Relevant Academic Sports Marketing and Media
Projects at Full Sail
Camryn Scott
Industry Experience:
• Sales/Customer Service Consultant at
LifeStation, Inc.
Education:
• Associates Degree from Full Sail University (2015-
2015)
Skills and Proficiencies:
• Social Networking- 3 endorsements
• Microsoft Office- 2 endorsements
• Customer Service- 2 endorsements
Overall Online Presence:
• This classmate maintains an active LinkedIn profile with
201 connections, a professional headshot, and detailed
job descriptions, skills, and published articles on their
profile. While their LinkedIn URL is not customized,
they have a strong presence on the platform,
contributing to their professional online image.
• Grade: Average, 57 out of 100
Industry Experience:
• Lacrosse Camp Counselor
Education:
• Diploma from Bishop Ireton High School (2015-2019)
• Virginia Commonwealth University (2019-2022)
• Full Sail University (2023-2025)
Leadership Experience:
• Team Captain for Gunston Soccer Club (2013-2016)
• Nanny/Babysitter
Skills and Proficiencies:
• Time Management- 0 endorsements
• Microsoft Office- 0 endorsements
• Interpersonal Skills - 0 endorsements
Overall Online Presence:
• My LinkedIn network is currently small with only 19
contacts. My profile is outdated and missing a
personalized banner image, business headshot, and
updated profile. I haven't updated my LinkedIn URL,
participated in other social media, or published any
articles. To improve my online presence, I need to work
on these elements.
• Grade: Poor, 20 out of 100

10. COMPETITION
Gerald Smith
Industry Experience:
• Community Relations Assitant for the
National Football League (NFL)
Education:
• Diploma from St. Albans School
• Bachelor of Science from Babson College
Noteworth Experience:
• Management Leadership for Tomorrow program
• Keeper of Exchequer and Keeper of Records for Kappa
Alpha Psi Fraternity
Skills and Proficiencies:
• Mentoring- 2 endorsements
• Public Speaking- 5 endorsements
• Leadership- 2 endorsements
Camryn Scott
Overall Online Presence:
• Gerald keeps up a strong LinkedIn profile with over 500
connections and displays a clean headshot. His
extremely comprehensive profile lists a wide range of
skills, experiences, and written articles. He has an
established online presence thanks to his customization
of his LinkedIn URL and his active participation on other
social media platforms.
• Grade: Average, 70 out of 100
Industry Experience:
• Lacrosse Camp Counselor
Education:
• Diploma from Bishop Ireton High School (2015-2019)
• Virginia Commonwealth University (2019-2022)
• Full Sail University (2023-2025)
Leadership Experience:
• Team Captain for Gunston Soccer Club (2013-2016)
• Nanny/Babysitter
Skills and Proficiencies:
• Time Management- 0 endorsements
• Microsoft Office- 0 endorsements
• Interpersonal Skills - 0 endorsements
Overall Online Presence:
• My LinkedIn network is currently small with only 19
contacts. My profile is outdated and missing a
personalized banner image, business headshot, and
updated profile. I haven't updated my LinkedIn URL,
participated in other social media, or published any
articles. To improve my online presence, I need to work
on these elements.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For professional athletes who strive to build an
authentic personal brand, I provide personalized
strategic advice and enhancements to your online
visibility becauseI have a passion for sharing
athletes' stories and establishing connections with
their fans, and I am aware of the unique opportunity
and problems that the sports industry brings.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Industry Networking and Career Conference
‣ February 24-25, 2023 | Washington, DC & Online
• Happy Hour: A debate about AI and the future of marketing
‣ October 11, 2023 | Washington, DC
• A Win for Women: Impact Through Sport and Diplomacy
‣ October 19, 2023 | Washington, DC
Digital Marketing
• Primary Content: I want my content to focus on provoking emotions,
creating connections, and exhibiting my hobbies. I'll create and share
content that tells heartwarming stories, praises personal wins, and
underlines my commitment to diversifying the sports sector by
including more women. This might include experiences from my own life,
discussions with motivating female athletes, and compelling stories that
appeal to the emotions of my audience while keeping an uplifting and
enthusiastic tone.
• Primary Tools: I will use sites like LinkedIn, Twitter, and Instagram to
successfully promote my material and connect with my audience.
Regularly sharing my stuff, which will consist of a variety of articles,
infographics, and entertaining videos. To keep my audience interested in
and connected to my brand, I'll try to post at least three to four times
every week.
• Website: I'm planning to use it as a dynamic portfolio of my
accomplishments, projects, and insights, changing it frequently to reflect
my growth and level of skills.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I'll look for a mentor with years of expertise in sports
marketing, ideally someone who has overcome obstacles and
found significant success in the field. Someone who manages
a passion for promoting inclusivity and diversity within the
industry with professional success. EST. 2024
Formal Education
• Sports Marketing and Media Bachelors Degree from
Full Sail University
Technical Skills
• Data base reporting software- Google Career
Certificates, January 2024
• Office Suite Software -Microsoft, April 2024
• Video creation and editing software- Google Career
Certificates, September 2024
Soft Skills
• Public Speaking- Public Speaking Combination, July
2024
• Complex Problem Solving- Macquarie University,
October 2024
• System Analysis- IBM, December 2024

14. Camryn Scott
You know the difficulties many professional athletes face while establishing
their personal brands and building genuine connections with their fans?
Well, what I do is help them create and maintain a captivating online
persona that elevates their careers. In fact, with my background in sports
marketing and media, I’ll successfully guide athletes to establishing their
image in the sports industry.

15. REFERENCES
© Виктория Марьенко / Adobe Stock
Deslauriers, K. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved September 29, 2023, from
https://www.linkedin.com/in/kelly-deslauriers/
Elliot-Cheslek, T. (n.d.). Washington State University.
Human Resource Services, Washington State University.
https://hrs.wsu.edu/theresa-elliot-cheslek/
Jackson, C. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023, from
https://www.linkedin.com/in/christopher-jackson107/
Pierce, E. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved September 29, 2023, from
https://www.linkedin.com/in/evanpierce/
Public Relations Specialists. O*NET OnLine. (2023).
https://www.onetonline.org/link/summary/27-3031.00
Scott, C. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023, from
https://www.linkedin.com/in/camryn-scott-1316a71ab/
Smith, G. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved October 1, 2023, from
https://www.linkedin.com/in/geraldsmith3/
Sports business conferences. Score and Change. (2023,
August 5). https://www.scoreandchange.com/sports-
business-conferences/
Washington, DC Sports Marketing events. Eventbrite.
(n.d.). https://www.eventbrite.com/d/dc--
washington/sports-marketing/