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Develoming marketing stratigies and pans

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Muhammad Zeeshan Baloch
Muhammad Zeeshan Baloch

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Business
1 of 39
 
Developing Marketing Strategies and Plans
Marketing and Customer Value ,[object Object]
The Value Delivery Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
3 V’s Marketing Approach
 
The Value Chain ,[object Object],[object Object]
What is the value chain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Core Competencies
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Central Role of Strategic Planning
What is a Strategic Planning? ,[object Object]
Corporate and Division Strategic Planning ,[object Object]
 
[object Object],[object Object],[object Object],[object Object],How to go about it?
Corporate Mission ,[object Object]
[object Object]
We are committed to being the best lodging and food service company in the world, by treating employees in ways that create extraordinary customer service and shareholder value.
[object Object],[object Object],[object Object],[object Object]
Characteristics of good mission statements:
[object Object],Strategic Business Units
Characteristics of SBUs’: ,[object Object],[object Object],[object Object]
Strategic Planning Gap:
Business portfolio analysis: ,[object Object],[object Object],[object Object],[object Object]
BCG growth-share matrix:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Market Expansion Grid:
Business Unit Strategic Plan:
SWOT Analysis: Opportunities Threats Strengths ST SO Weakness WT WO Internal External
BEN n JERRY’s SWOT Analysis:
 
Goal Formulation: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Formulation:
Strategic Alliances:
The Marketing Plan: ,[object Object]
Contents of Marketing Plan: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKYOU

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Develoming marketing stratigies and pans