<ul><ul><li>V ISION  </li></ul></ul><ul><ul><li>M ISSION  </li></ul></ul><ul><ul><li>O BJECTIVE  </li></ul></ul>
VISION <ul><ul><li>VISION IS A DREAM  </li></ul></ul><ul><ul><li>VISION IS A DREAM WITH A DEADLINE  </li></ul></ul><ul><ul...
VISION <ul><ul><li>A VISION  STATEMENT TELLS US  WHERE WE ARE GOING.  </li></ul></ul><ul><ul><li>VISION  STATEMENT, TO BE ...
<ul><li>Vision is what keeps the organisation moving forward.  Vision is the motivator in an organisation.  It needs to be...
<ul><li>A vision statement should be realistic and credible, well articulated and easily understood, appropriate, ambitiou...
VISION <ul><ul><li>FROM AN ORGANIZATIONAL PERSPECTIVE, VISION HAS TO HAVE FIVE COMPONENTS :  </li></ul></ul><ul><ul><li>A ...
Tisco <ul><li>To seize the opportunities of tomorrow and create a future that will make us an Economic Value Added positiv...
HUL <ul><li>Our vision is to meet the everyday needs of people everywhere </li></ul>
Burger king <ul><li>We take pride in serving our Guests the Best Burgers and a variety of other Great tasting, Healthy Foo...
MISSION  <ul><ul><li>It is the founders’ intentions at the outset of the organisation – what they wanted to achieve.  In t...
MISSION  <ul><ul><li>MISSION STATEMENT MUST ANSWER FOLLOWING QUESTIONS  </li></ul></ul><ul><ul><li>WHAT IS OUR REASON FOR ...
MISSION ELEMENTS  <ul><ul><li>TRUSTWORTHY.  </li></ul></ul><ul><ul><li>QUALITY.  </li></ul></ul><ul><ul><li>FAIR DEALINGS....
J.R.D. TATA’S MISSION STATEMENT  <ul><ul><li>STRIVE FOR PERFECTION AND YOU WILL REACH EXCELLENCE.  </li></ul></ul><ul><ul>...
Ranbaxy laboratories Ltd <ul><li>Our mission is to become a research-based international pharmaceutical company </li></ul>
McDonald’s  <ul><li>To offer the customers fast food prepared in the same high quality worldwide, tasty and reasonably  pr...
Objectives <ul><li>Objectives set out what the business is trying to achieve.  </li></ul><ul><li>These objectives evolve d...
<ul><li>Objectives can be set at two levels: </li></ul><ul><li>1. Corporate level </li></ul><ul><li>These are objectives t...
<ul><li>(2) Functional level </li></ul><ul><li>e.g. specific objectives for marketing activities </li></ul><ul><li>Example...
<ul><li>Both corporate and functional objectives need to conform to the commonly used  SMART  criteria. </li></ul>Specific...
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Mission vision

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Mission vision

  1. 1. <ul><ul><li>V ISION </li></ul></ul><ul><ul><li>M ISSION </li></ul></ul><ul><ul><li>O BJECTIVE </li></ul></ul>
  2. 2. VISION <ul><ul><li>VISION IS A DREAM </li></ul></ul><ul><ul><li>VISION IS A DREAM WITH A DEADLINE </li></ul></ul><ul><ul><li>IT IS A PICTURE OF FUTURE THAT PULLS US INTO THE FUTURE </li></ul></ul><ul><ul><li>A VISION STATEMENT IS AN ATTEMPT TO CAPTURE THAT DREAM IN WORDS </li></ul></ul>
  3. 3. VISION <ul><ul><li>A VISION STATEMENT TELLS US WHERE WE ARE GOING. </li></ul></ul><ul><ul><li>VISION STATEMENT, TO BE WORTH ANYTHING, HAVE TO DIFFERENTIATE ONE COMPANY FROM THE COMPETITION. </li></ul></ul>
  4. 4. <ul><li>Vision is what keeps the organisation moving forward. Vision is the motivator in an organisation. It needs to be meaningful with a long term perspective so that it can motivate people even when the organisation is facing discouraging odds.n </li></ul><ul><li>The vision statement identifies activities the organisation intends to pursue, sets forth long term direction and provides a big perspective of : </li></ul><ul><ul><li>Who are we </li></ul></ul><ul><ul><li>What are we trying to do? </li></ul></ul><ul><ul><li>How do we want to go about it? </li></ul></ul><ul><ul><li>Where are we headed? </li></ul></ul>
  5. 5. <ul><li>A vision statement should be realistic and credible, well articulated and easily understood, appropriate, ambitious, and responsive to change. </li></ul><ul><li>It should orient the group's energies and serve as a guide to action. </li></ul><ul><li>It should be consistent with the learning community's values. </li></ul><ul><li>In short, a vision should challenge and inspire the group to achieve its mission </li></ul>
  6. 6. VISION <ul><ul><li>FROM AN ORGANIZATIONAL PERSPECTIVE, VISION HAS TO HAVE FIVE COMPONENTS : </li></ul></ul><ul><ul><li>A SENSE OF WORTHINESS. </li></ul></ul><ul><ul><li>AN ABILITY TO INSPIRE. </li></ul></ul><ul><ul><li>AN INVITATION TO SHARE. </li></ul></ul><ul><ul><li>CLEAR AND UNDERSTANDABLE DETAIL. </li></ul></ul><ul><ul><li>ACHIEVABILITY. </li></ul></ul>
  7. 7. Tisco <ul><li>To seize the opportunities of tomorrow and create a future that will make us an Economic Value Added positive company </li></ul><ul><li>To continue to improve the quality of life of our employees and the communities we serve </li></ul><ul><li>Revitalize the core business for a sustainable future </li></ul><ul><li>Uphold the spirit the values of TATAs towards nation building </li></ul>
  8. 8. HUL <ul><li>Our vision is to meet the everyday needs of people everywhere </li></ul>
  9. 9. Burger king <ul><li>We take pride in serving our Guests the Best Burgers and a variety of other Great tasting, Healthy Foods Cooked over an Open Fire. That’s what we’re all about . </li></ul>
  10. 10. MISSION <ul><ul><li>It is the founders’ intentions at the outset of the organisation – what they wanted to achieve. In the dynamic environment of today, it must be re-examined and refreshed periodically. </li></ul></ul>
  11. 11. MISSION <ul><ul><li>MISSION STATEMENT MUST ANSWER FOLLOWING QUESTIONS </li></ul></ul><ul><ul><li>WHAT IS OUR REASON FOR BEING? </li></ul></ul><ul><ul><li>WHAT IS OUR BASIS PURPOSE? </li></ul></ul><ul><ul><li>WHAT BUSINESS ARE WE IN? </li></ul></ul><ul><ul><li>WHAT IS UNIQUE OR DISTINCTIVE ABOUT OUR ORGANISATION? </li></ul></ul><ul><ul><li>WHAT DO WE STAND FOR? </li></ul></ul>
  12. 12. MISSION ELEMENTS <ul><ul><li>TRUSTWORTHY. </li></ul></ul><ul><ul><li>QUALITY. </li></ul></ul><ul><ul><li>FAIR DEALINGS. </li></ul></ul><ul><ul><li>CONTRIBUTION TO THE SOCIETY. </li></ul></ul>
  13. 13. J.R.D. TATA’S MISSION STATEMENT <ul><ul><li>STRIVE FOR PERFECTION AND YOU WILL REACH EXCELLENCE. </li></ul></ul><ul><ul><li>NO SUCCESS OR ACHIEVEMENT IN MATERIAL TERMS IS WORTHWHILE, UNLESS IT SERVES THE NEEDS OR INTEREST OF THE COUNTRY AND ITS PEOPLE AND IS ACHIEVED BY FAIR AND HONEST MEANS. </li></ul></ul><ul><ul><li>GOOD HUMAN RELATIONS NOT ONLY BRING GREAT PERSONAL REWARDS, BUT ARE ESSENTIAL TO THE SUCCESS OF ANY ORGANISATION. </li></ul></ul>
  14. 14. Ranbaxy laboratories Ltd <ul><li>Our mission is to become a research-based international pharmaceutical company </li></ul>
  15. 15. McDonald’s <ul><li>To offer the customers fast food prepared in the same high quality worldwide, tasty and reasonably priced, delivered in a consistent low key décor and friendly manner. </li></ul>
  16. 16. Objectives <ul><li>Objectives set out what the business is trying to achieve. </li></ul><ul><li>These objectives evolve directly from the mission statement of the firm </li></ul>
  17. 17. <ul><li>Objectives can be set at two levels: </li></ul><ul><li>1. Corporate level </li></ul><ul><li>These are objectives that concern the business or organisation as a whole </li></ul><ul><li>Examples of “corporate objectives might include: • We aim for a return on investment of at least 15% • We aim to achieve an operating profit of over £10 million on sales of at least £100 million • We aim to increase earnings per share by at least 10% every year for the foreseeable future. </li></ul>
  18. 18. <ul><li>(2) Functional level </li></ul><ul><li>e.g. specific objectives for marketing activities </li></ul><ul><li>Examples of functional marketing objectives” might include: • We aim to build customer database of at least 250,000 households within the next 12 months • We aim to achieve a market share of 10% • We aim to achieve 75% customer awareness of our brand in our target markets </li></ul>
  19. 19. <ul><li>Both corporate and functional objectives need to conform to the commonly used SMART criteria. </li></ul>Specific - the objective should state exactly what is to be achieved. Measurable - an objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achieved Achievable - the objective should be realistic given the circumstances in which it is set and the resources available to the business. Relevant - objectives should be relevant to the people responsible for achieving them Time Bound - objectives should be set with a time-frame in mind. These deadlines also need to be realistic.

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