Marketing strategy is important for any business and field. It is defined as a process that allows an organization to focus its resources on optimal opportunities to increase sales and achieve a competitive advantage. Marketing strategy includes long-term activities related to analyzing a company's strategic situation and formulating, evaluating, and selecting market-oriented strategies to contribute to corporate goals and objectives. There are different levels of strategy, including corporate strategy which defines the business and direction, business strategy which concerns actions in a specific business line, and functional strategy which deals with executing activities like marketing and finance within a business. The strategic marketing process is used to allocate resources to achieve goals, convert plans into actions, and compare results to plans to determine if new plans are needed.

1. Marketing strategy is very important to any business any field.
Marketing strategy is defined as a process that can allow an organization to
concentrate its resources on the optimal opportunities with the goals of
increasing sales and achieving a sustainable competitive advantage.
Marketing strategy includes all basic and long-term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a
company and the formulation, evaluation and selection of market-oriented
strategies and therefore contribute to the goals of the company and its
marketing objectives.
“The pattern and plan that integrates
organization“s major Goals, Policies, and actionsequences into a cohesive whole“
James B Quinn
There are different levels of Strategy.
Corporate Strategy
Business Strategy
And Marketing Strategy.
CORPORATE STRATEGY:
It basically tells us that what business are the organizations n and what are
the basic directions that leads to the future. That also involves around
culture, Leadership style and Attitude to the future as well.
Business Strategy:
It concerns the actions and approaches to produce successful performance in one
specific line of business.
Among Strategies that are executed at this level are such as deciding what
product attributes offer the best chance to win a Competitive advantage,.
Functional Strategy:
It deals with executing functional activities or process withing a business such
as marketing, finance, production etc.
Marketing strategies are such as market targeting, positioning, etc all these
activites must bebased on the developed business strategy.
THE STRATEGIC MARKETING PROCESS
After an organization assesses where it is and where it wants to go, other
questions emerge, such as:
How do we allocate our resources to get where we want to go?
How do we convert our plans into actions?
How do results compare with our plans, and do deviations require new plans?
To answer these questions, an organization uses the strategic marketing process.