1. Online VoD entered the
market and has rapidly
increased in popularity.
The Television VoD is
also still increasing,
showing that more
people are consuming
films even if it is in
different ways. The
graph shows that nearly
an equal amount of
people are watching
VoD on television and
online.

2. People with disabilities are under-represented in film market
figures. Disabled people are not able to go to all cinemas as
some do not have the features, such as disabled access, seats,
sound, subtitles etc.

3. These graphs show the age group that go
to the cinema. It shows that the age 15-24
is the age range that go to the cinema the
most. 35-44 is the age range that go to the
cinema the least.
This graph shows the
most popular films for
people aged 7-14.

4. These pages show tables of films that were most popular with the different age ranges. American Pie
was popular with both the 15-24 and 25-34 age groups. Most of these films in both the age range
tables show that action films are popular, as well as comedy and thriller. As the age ranges go up, the
film genres change, and it appears that these people are more interested in dramas and romantic
comedies, but there is still some action films involved.

5. These graphs show the different
ethnicity groups that consume
films in different ways. The
percentage of white people is
much higher that other ethnic
groups, and this could mean that
films are not being made that
appeal to that type of ethnic
group, or it could show that the
majority of the nation is made up
of a certain ethnicity group.
The graph also shows that more
Black, Asian, Chinese, mixed and
other tend to go to the cinema and
rent films than buy them.

6. The graphs show the films that were most popular in different places of the country. All the films vary
depending on the place they are being shown. These could vary due to the difference between the
amount of people in a certain age group living in each place. It could also be due to where they are
produced, and how much they are advertised in certain places. Ted was popular with the North West
and Yorkshire, which are very far away from each, appeared to be popular in both places.

7. These graphs show what films both
genders saw in 2012. More females
went to see films that involved
action and romance. Whereas, more
males went to see thriller based
action films.

8. These graphs shows the socioeconomic groupings based on
income and job position for the audiences of different films.
People classed in the AB group enjoy dramas and comedies. The
films have a niche audience, some are based on book
adaptations and feature a lot of heritage in the narrative. The C1
enjoy more action based films with some comedy. The C2 group
also enjoy action and thriller films along with comedies. They
use immature and crude humour. The DE audience enjoy the
sequels of films they may have already seen as well as some new
films. These are also action films as well as comedy and
animation.