The slide show was presented as the assignment in the class room and got appreciation and scored very well in presentation.

1. ASSIGNMENT OF MARKETING
MANAGEMENT
TOPIC:-DIRECT MARKETING
SUBMITTED BY
NAME=MUKUL
CLASS=M.COM 2ND SEM
ROLL NO:06
SUBMITTED TO
DR. SURENDER
KUNDU

2. Direct Marketing Dtefined
Direct marketing is the
1.interactive-one to one communication
2.Use of advertising media-use a variety
of media to create synergy
3.To stimulate an behavior modification-
motivate a customer to take action that
he or she would not otherwise take
4.Stored on a database for future retrieval
and use.

3. Direct marketing includes
techniques such as :
1.Telemarketing
2.Outgoing e-mail
3.Postal mail , including catalog
marketing
4.Targeted online ads
5.Short message services
6.Multimedia message service
7.Instant messaging

4. a)Face -to -face selling:
The original and oldest form of direct
marketing is the field sales call.Today
most industrial companies relay
heavily on a professional sales force to
locate prospects and develop them into
customers many consumer companies
use direct selling force , insurance
agent , stock broker , and distributors ,
working for direct sales organisation .

5. b) Direct mail marketing
Direct mail marketing involve sending an
offer , announcement , reminder or other
items to a person at a particular address .
Using highly selective mailing lists ,
direct marketers send out millions of
mail pieces each year letters and folder
etc. some direct marketers mail audio
tapes , video tapes, CDs and computer
diskettes to prospects and customer

6. Direct mails are of following types:
1.Mails through postal and courier
services .
2.Mails through telegraphic services.
3.Mails through fax machines.
4.e-mail allow users to send message or
file from one computer directly to the
another .
5.Voice mail is a system for receiving and
storing oral messages.

7. c) Catalogue marketing:
Catalogue marketing occurs than
companies mail one or more product
catalogues to selected addresses . They
may send full time merchandise
catalogues and business catalogues,
usually in print form but also sometimes
as CDs, videos .

8. d) Telemarketing :
Telemarketing by telemarketing
executing attracts new customers,
contact existing customers to
ascertains satisfaction levels and take
direct orders . Many customers order
goods and services through
telephones.

9. e)TV and other direct response media :
Direct marketers use all the major
media to make direct efforts to
potential buyers . Newspapers and
magazines carry abundant print ads
offering books, articles, appliances
,and other goods and services that
individuals can order by dialing a toll
free number. Radio ads presents offers
to listeners through out day and night .

10. f) Kiosk marketing:
Kiosk is customer order placing
machines located in stores , airports
,railway station and other locations .
Customer order contain the particulars
of foods ,phone number , credit card ,
particulars and address where the
goods can be delivered .

11. Direct marketing +/-
Advantages Disadvantages
Focus limited
resources on
targeted promotion
.
Can personalize
the marketing
message .
Response rates
vary enormously.
Ineffective
campaign can be
costly.