It is the presentation related to the various ways/methods of direct marketing the marketors use to inform the products and services and its effectiveness along with the pros and cons
INTRODUCTION
TO
ADVERTISING AND MARKETING COMMUNICATION
MARKETING COMMUNICATION
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
INTRODUCTION
TO
ADVERTISING AND MARKETING COMMUNICATION
MARKETING COMMUNICATION
Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.
This is powerpoint presentation shows about the advertising meaning , direct marketing , industrial marketing, merchandising and store advertising, personal selling, packaging, sales promotion
Unit 4:
Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages, And Direct Marketing Strategies.
Promotion: Meaning, Importance, tools used, Conventional/unconventional, drawbacks, push pull strategies, Co-operative advertising, Integration with advertising and publicity
Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public Relation strategies, Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity.
Company reputation is built over years but it just
takes seconds to lose it because of unethical
promotions or inability to deliver to your customers. Therefore creating an effective marketing
communication mix through a well-researched strategy
will not only help your reach out to your customers but
also help you adapt to the ever-changing marketing
environment.
This ppt contain the comparison b/w traditional marketing and electronic marketing.
types of traditional marketing & also e-marketing, it`s advantage and disadvantage..... etc.
go through the slides and clear ur doubts.
If any error or mistake found in this ppt kindly give me feed back.
ID- jackherousa@gmail.com
Amit Ranjan.
ACtivItY BaSeD CostinG, Value ChAin AnalysiS, TargeT cosTing & Life Cycle Cos...Sonu Sah
It is the small presentation on the topic of activity based costing, value chain analysis, target costing and life cycle costing of the Cost and Management Accounting.
It is the MBA 3rd Sem, Summer Intern Project Report Prepared for the fulfillment of the MBA Programme Degree which depict the market share/strength and availability of parle product(Biscuits) in the agra region.
Please do like, share if you find it fruitful.
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
Breach of Contract is the one of the most important Factors in the effective implementation of the contract done between the parties.
The breaching of contract is the acts that is done against the terms and conditions of the contract that can lead to the termination of the contract.
The breaching can be done by any of the parties.
The Slide is related to give overiew of location and layout analysis of maruti suzuki also the process of how the suzuki motor manufactures the cars and its final outlook.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
MARUTI SUZUKI- A Successful Joint Venture in India.pptx
Direct marketing sem3
1.
2. DIRECT MARKETING
• Meaning of direct marketing
It is a direct form of advertising about the product and
services where,
Businesses and non-profit organizations communicate
directly with the customers through various media.
The media means can be text messaging, emailing ,
telephonic selling , direct selling , newspaper and
magazines, catalogs, broadcast media.
It is a marketing campaign that elliminates the
middleman like retailors ,wholesalers, distributors and
many more.
3. • Definition of direct marketing
“Direct marketing is an interactive system of marketing
which uses one or more advertising media to effect a
measurable response and/or transactions at any location.”
---------------- Direct Marketing Association
“The total of activities by which the seller, in effecting
the exchange of goods and services with the buyer, directs
efforts to a target audience using one or more media(direct
selling , direct mail, telemarketing, catalogue seling , TV selli
ng etc.) for the purpose of soliciting a response by phone,
mail or personal visit from a prospect or customer.”
---------------------------- PETER BENNETT
4. REASONS OF DIRECT MARKETING
The main reasons why the direct marketing is popularly being
used are as follows:
1. Due to the technological advancement .
2. Extensively use of technology by the customers .
5. ADVANTAGES of direct marketing
a. Greater accuracy in targeting customers.
b. Competitors are less aware of the activity.
c. Opportunities of effective feedback from
customers
d. Outcomes can be easily measured
e. More powerful communication medium as
it is personalized, relevant.
6. DISADVANTAGES of direct marketing
a) Intrusive perception by the customers
b) Direct marketing is sometimes annoying
and creates apathy in customers
c) Higher initial cost than other marketing .
d) Expensive to maintain the customers
database
8. 1. TELEMARKETING
Telemarketing is combination of two words: Tele
and marketing .It involves contacting and searching
out potential customers over the phone to sell the
products and services. In this the company or
marketors directly call the customers.
E.G.: Adobe systems,
Kaiser permanente,
Hewlett-Packard are few
companies using such medium
Effectively.
9. 2. DIRECT MAIL
It is a posted mail that advertises the business and
its product and services. It is also called as junk mail
or unsolicited mail that a customer receives through
the postal services. Direct mail is not restricted to
small companies only, it has spread out and used by
the large companies too.
E.G.: General Electrics , American Express, Indian
Airlines , Citibank, India Book House are active users
of direct mail.
10. 3. DIRECT SELLING
It is an effective way to grow a flexible, low cost
business in which independent salesperson sales
products or services directly to customers often at
home or workplace. Door to door selling is a type of
direct selling.
EG.: Amway, Tupperware, HUL, Japan Life India Ltd,
Cutco are the some major direct selling companies.
11. 4. DIRECT ADVERTISING
Direct advertising is the one way communication
and advertising done through the television radio.
The craze of advertising through the television has
extensively increased in the past few decades
whereas radio were used in the 1950s.
EG.: HUL, P&G are the companies that uses direct
advertising as means of advertising their products and
services.
12. 5. PRINT MEDIA
Print media are those types of media which are printed on
the papers or clothes. Magazines and newspapers, pamphlets
are the print media types used for advertising the product
and services. These are the difficult media to use for direct
marketing because these ads have to compete with the other
ads since it is expensive, response rates and profits may be
lower than other media.
13. 6. CATALOGUES
It is another means of direct marketing in which the
complete list of all the products and services along
with their brand, manufacturer, prices, and many
more detailed information is included. It is used in
conjunction with their more traditional sales and
promotional strategies.
14. EMAIL MARKETING
Email marketing is the marketing done through the
electronic mail. In this the company contacts the
customers and clients through the email id. Such
marketing is somewhat used by the company to
contact the potential customers. In this marketing a
frequent mail is received by the customers to update
them about the company’s products and services
along with the various information.
